In this blog post, we will be seeing the scope of digital marketing and the job scenario in the domain specifically for MBA graduates. What makes the digital marketing domain a hot career option today? Well, the Internet is virtually dominating every sector and has become a key influencer of people around the globe. It has turned out to be the most effective platform for communication and has become the greatest market place for businesses to promote their business or even sell products and services. Marketing strategies of businesses are moving to the digital side and replacing many old tactics and channels. Hence, it is no surprise that digital marketing is a growing field with immense opportunities for job seekers who want to build a career in the domain.
With the number of internet users increasing day by day and it becomes accessible to more people at cheaper rates and easily from anywhere through smartphones and other handheld devices, digital marketing is set for a bright future and every organization is looking forward to making use of its potential to the brim to face the intense competition in their industry. Hence there are going to be even more digital marketing job roles and opportunities around for anyone who has the relevant skills. There are no fixed qualifications that digital marketing job profiles demand. Still, there are certain courses that are well-suited for the digital marketing field and MBA is one of those.
MBA graduates certainly have an upper hand over candidates from other backgrounds, with a lot of skills that the digital marketing domain requires.
Skills MBA graduates have for digital marketing
MBA graduates are in great demand for a lot of digital marketing job profiles, especially those with an MBA in Marketing. Candidates with an MBA background usually have many skills like communication skills, analytical skills, mathematical skills, problem-solving skills, awareness of business spectrum and ethics, etc which are very essential for digital marketing jobs. MBA s also have a keen understanding of the target consumer patterns and behaviors that enables them to devise better marketing strategies and become successful in the digital marketing domain.
If you are an MBA graduate, you already have many skills to excel in the digital marketing domain, and you would just have to focus on the latest technologies in internet marketing and innovation to build a promising digital marketing career.
Digital Marketing Job profiles for MBAs
The digital marketing domain offers a multitude of job profiles, and MBA graduates are apt for many of the managerial roles in the niche with the skills and knowledge gained from the course. Here are few of the job profiles that MBA grads could consider in the digital marketing area:
Digital Marketing Manager- This is, in fact, the top position in digital marketing in a company. A digital marketing manager ought to be well versed in various digital marketing channels and tactics and must be extremely knowledgeable to take strategic decisions with the ability to monitor the overall digital marketing activities of an organization.
Social Media Marketing Manager-Social media marketing is at its tipping point with most of the internet users spending insane amounts of time in social media today. Every organization is looking for professionals with exceptional talent and skills to handle their social media profiles and make their social media presence strong with trending content. A social media marketing manager, of course, should be familiar with the usage of social media platforms and other web platforms to manage posts and engage the target audience with enticing content. Driving the social media campaigns and creating content for the posts based on the brand’s base ideas and what it stands for, scheduling and managing posts and comments, analyzing the reach and link building on social media are the responsibilities of a social media manager.
SEO Manager- SEO manager is responsible for managing the search engine optimization activities of a company. SEO has become one of the top channels for driving organic traffic to any company’s website and increase conversions. An SEO manager has to be familiar with the latest SEO tools and SEO best practices.
SEM Manager- Search Engine Marketing is becoming increasingly popularly and companies are making more investments in SEM/PPC advertising to appear on the top of search engine results page for keywords related to their business. SEM manager is responsible for driving the SEM/PPC campaigns effectively to ensure maximum Return On Ad Spend for the organization.
Web Analytics- MBA graduates are quite familiar with compiling, processing and gathering data for analytics as they would have done it as part of their course curriculum. If you are an MBA graduate who loved this and has a flair of numbers and analytics, web analytics is probably the career path you should consider. There is a lot of stress on web analytics these days owing to its potential in helping organizations understand where they stand and to gain insights on how to optimize their marketing strategies. Web analytics professional needs to be familiar with the various web analytical tools, analyze the trends and performance from data and suggest possible improvements to be done from the insights gained.
Well, digital marketing stands out to be one of the best prospective areas where MBA graduates have a lot of job opportunities. Hence, if you are an MBA graduate looking for a fruitful career option, with the digital marketing landscape having a bright future and the inherent skills that you have acquired from your curriculum, picking a digital marketing career is definitely a smart move.