Digital marketing is one of the fastest-growing sectors in job market today with a huge demand for professionals who have skills related to digital and video marketing space. Digital marketing is one of the best career options for BMS students and graduates looking for an exciting job that suits their skills in this digital era. The digital marketing domain has many job opportunities for BMS students and graduates with relevant skills and has a multitude of areas where they can prove their abilities.
The increase in the number of web users mainly due to the increase in the number of users accessing the internet from handheld devices like smartphones has made the internet the biggest market for businesses to promote their business. It has undoubtedly become the cheapest channel to reach out to the maximum target audience in the shortest time-be it social media, websites, emails or any other digital channel. In this scenario, every business is striving to mark their online presence using various digital marketing tactics like SEO, SEM, Social media marketing, content marketing, and so on to have a competitive edge. Most of these job profiles in digital marketing demand skilled professionals who have a good understanding of the marketing tactics and are familiar with the latest tools and technology to provide the best results. This is where BMS students and graduates can pitch in with the skills and knowledge they have acquired from their curriculum.
Skills of BMS Students/Graduates that can be beneficial in Digital Marketing
The BMS curriculum equips students with a lot of marketing skills and other soft skills like communication, being well organized, understanding target audience, etc which are critical employability skills that recruiters look for in the digital marketing domain. BMS students also have the ability to use statistics and quantitative analytics which is one of the most sought to skill in digital world for web analytics which has become an inevitable tool in marketing strategies of organizations for better understanding of the marketing efforts and its optimization as well as gaining insights on current trends.
Job Prospects for BMS Graduates
With companies allocating huge amounts for their digital marketing budgets, there are immense job opportunities in the domain for various digital marketing profiles like SEO, SEM, Social Media campaigns, content writing, and marketing, web analytics, etc. Here are a few of the job profiles in the digital marketing domain that suits BMS graduates skill sets:
Social Media Marketing– With the number of social media users increasing day on day, it has become one of the most powerful and cheapest channels for digital marketing. It is one of the first channels that every business starts within their digital marketing strategies. Managing business social media profiles, making social media posts regularly across the various platforms, responding to posts and comments, creating social media campaigns for the business, analyzing the engagement in various platforms, etc are the responsibilities of social media marketers. BMS graduates who have a thorough understanding of the social media platforms and has the potential to use them to reach the target audience to engage them effectively can become great candidates for social media profiles.
Search Engine Optimization– SEO is a mandatory digital marketing channel for every business and offers huge opportunities for individuals looking for digital marketing jobs. Understanding of the SEO best practices and the latest tools are the desired skills for this job profile.
Search Engine Marketing– Companies have started understanding the benefit of using Search Engine Marketing to appear at the top of Search Engine Results Pages and have started investing considerably in platforms like Google AdWords. Surveys show that Indian companies like InkFruit are spending considerable amounts of their marketing budget in AdWords to attract prospective customers. Pay Per Click (SEM) specialists are in demand and offered attractive packages in most of the organizations.
Web Analytics– Web analytics, in fact, is one of the hottest areas in digital marketing domain which is expected to grow further in the years coming as there is more stress on analytics everywhere due to its potential in giving insights that can help businesses shape their strategies better and evaluating the effectiveness of their efforts to monetize them.BMS students who have a good knowledge of statistics and quantitative analytics from their curriculum has a good chance to shine in these profiles.
Web Copy Writer- WebCopy writing is a great option for students who have a flair for writing. There are a lot of opportunities for web content writers who can write relevant web copy for various business websites.
Content Marketing– In digital marketing, content is the ‘king’. Managing content including blogs, social media posts, emails, and other marketing collaterals are one of the most challenging jobs in the digital marketing domain requiring candidates with an inquisitive, creative and research mindset and are capable to produce and distribute the content effectively.
Top multinational companies like Accenture, Cognizant, Capgemini, and Sapient are actively hiring digital marketing professionals. eCommerce giants like Amazon and Flipkart are always looking for professionals with top-notch talent and qualifications to meet their digital marketing requirements. There are a lot of opportunities in start-up software product companies as well. Most of these companies are aggressively using tactics like SEO and content marketing to establish a strong online presence. There are opportunities for digital marketers in B2C companies as well and companies in industries like healthcare, retail, travel, insurance, and finance. There are job opportunities in digital marketing agencies as well who are ready to pay skilled candidates good compensation.
Kick-Starting digital marketing career for BMS graduates/students
The biggest advantage of the digital marketing domain is the numerous part-time/freelance opportunities available for various profiles like content writing and marketing, social media marketing, SEO specialist, etc. Hence well before pursuing your full-time job after completing your course, you can take up internships or part-time digital marketing jobs, while in college itself. These internships and part-time jobs can equip you with all the skills and mindset needed for building your career and can add great value to your resume while applying for any jobs after you complete your course. You can always find a lot of internship/part-time/freelance opportunities in startups and digital marketing agencies.
However, choosing the right company which can provide opportunities to discover the various aspects of digital marketing like SEO, web content writing, creating websites, campaign management, and analytics can is recommended so that you get to familiarize yourself with the various nuances of the domain before you select your specialization.
The digital marketing job field is brimming with opportunities and skilled BMS students who have the right attitude, passion to learn and unlearn things to stay updated with latest trends can build a successful career in the domain.