In today’s jobs landscape, for many jobs, you are expected to be equipped with a multitude of skill set to efficiently perform your day to day jobs and become a master in the domain. Design professionals are one such category who are in great demand and require varies skills in addition to creativity for designing.
Graphic designers, web designers, UI/UX designers are all in great demand in the current digital world with a lot of job opportunities, mainly in the digital marketing sector. Digital marketing has become inevitable for any business to thrive in the digital world.
“A picture is worth a thousand words”
This a very well known quote meaning a picture or a visual which conveys some meaning creates a deeper impression and conveys the idea effectively to the viewer than a mere verbal description. That is the key reason why designers are important people contributing to digital marketing strategies.
Today, in the digital marketing world, graphic designing is not mere drawing and pictures, but they play a major role in content marketing and has great potential to attract readers and visitors to websites. It has become one of the key components in online marketing that is capable to build the brand’s identity and helps create a strong impression on users by narrating stories.
User experience (UX) designers are another group of specialists in the designing spectrum who is closely related to digital marketing, as they are the ones responsible for the development and design of websites, which is the most important marketing asset for any business. Creating a smooth user experience is critical to engage customers effectively with digital marketing efforts- be it on the website, social media or blogs.
Skills needed for designers and UX designers for Digital Marketing Job Opportunities.
Graphic designers and UX designers, today are expected to have design skills required for various platforms, including web and mobile. And, a design professional should not be limiting himself or herself to design skills alone these days to have a flourishing career. Here are some of the skills that employers would be looking for in candidates for designing opportunities in addition to the design skills:
Digital Marketing knowledge: At the core, you will be designing for digital platforms, for various digital marketing efforts. Thus you need to have a good knowledge of the digital marketing process and techniques like SEO, social media, etc. so that you can create designs that meet the expectations. A digital marketing training course can be really helpful. It really doesn’t matter if you manage to get a digital marketing certification or digital marketing professional diploma or take any online digital marketing certifications. All that really matters is you know about digital marketing principles and techniques so that you can apply them in your designs and make the most of it.
Ability to understand Customer expectations: Design and UX professionals should also have some soft skills related to psychology and understanding customers’ expectations and have empathy for them so that they understand what designs work best with the type of target audience for a business. UX designers especially should focus on understanding the business’s website from a marketing perspective understanding the audience.
A good business acumen: For developing designs that meet the needs of the business you are working for, you need to know how the business works and should be familiar with the industry. You should have the ability to plan through the business’s strategies and a good understanding of various areas of the business’s operations. Other business skills like strong communication, time management, problem-solving, etc are also important.
Digital Marketing Profiles that Design Professionals can target
Digital Marketing Professional– Digital marketing depends a lot on design. Digital marketing and design go well hand in hand and a person with design skills has great opportunities as a digital marketing professional.
Web Designer with SEO skills– Designers with SEO skills are highly desirable resources for any organization as it can greatly impact the web design and SEO friendliness of a website.
Landing page, Ads and other campaigns designer– Landing pages have become an inevitable part of digital marketing strategies of businesses today owing to its potential in increasing conversions compared to the standard website page. Designers who are creative and aware of the landing page design best practices are in great demand as most of the businesses today have to get around with landing pages for each of their campaigns, products, etc. Designers who can come up with creative and convincing designs for digital marketing campaigns and online Ads have an array of opportunities today.
The digital marketing world today is highly interactive and information-driven. So, it is important to keep yourself updated with the latest trends and technologies in the domain to ensure that you are not left behind in the competition for grabbing the most rewarding opportunities.