The marketing scenario has changed tremendously over the past few years and even small businesses have evolved from just simple print media to digital media. Printed brochures and Ad posters are still relevant. But, businesses today identify digital media to be a more powerful channel for marketing due to the wide reach as well as economical friendliness. Businesses today are trying to leverage digital marketing to its maximum. But, with a lot of competition and digital content around, it is not easy for them to get to the target audience. It requires immense creativity, demanding professionals who are creative to pitch into their digital marketing efforts to help them stand apart in the pack.
Digital marketing in the modern age is a lot about creativity. In digital marketing, it is often very challenging to breakthrough, make an impact and inspire your customers to grab their attention. For this creativity is the key, genuine creativity that is unique and makes a brand different, and effective.
Are you a creative person, then there are a number of opportunities in the digital marketing world. Digital marketing campaigns usually employ a number of creative elements like video, photography, illustrations and graphics, audio, content, etc. You can choose the one that meets your skills and interest from a wide array of job profiles available in the digital marketing domain.
Job Profiles that Creative professionals can Target
Content writing/web copywriting- This is a great area for candidates who have a flair for writing- the content may be web copy, blogs, copy for digital Ads and other campaigns including social media or email campaigns, or even other marketing collaterals like white papers, fact sheets, e-brochures, etc.
Video creation and editing– Video has become a powerful channel in digital marketing these days mainly due to the popularity of YouTube. YouTubers who are come up with ideas for videos that are interesting as well as informative are some of the greatest influencers today. Video marketing is something every brand wants to utilize effectively these days.
Graphic designing and Animation– Digital marketing demand graphics and animation for various purposes- like website, videos, and other campaigns in the web and social media, etc. Hence graphic designers and professionals having animation skills are always in demand.
Skills Required for Creative Professionals to build a career in Digital marketing.
Apart from being creative, employers would be looking for some other soft skills as well as technical skills when hiring candidates for creative profiles in digital marketing like:
Familiarity with popular image editing/video editing software or tools like Adobe Illustrator, Canva, etc.
Basic knowledge of common CMS and website design platforms like WordPress, Wix, Joomla, etc.
Awareness of the various digital and social media platforms and the changing trends.
SEO principles and best practices so that the content and designs become SEO friendly.
A research mindset to dig deep into the business you are working for and its industry to come out with creative ideas for design and content.
Ability to understand target audience expectations and their current interest to create design/content that attracts and entices them.
Thus the digital marketing domain turns out to be a haven for creative individuals with a multitude of career opportunities. Candidates with the right skills and attitude can easily pave their path to a successful career in the domain. Digital marketing, in fact, turns out to be one of the most promising fields for creative professionals looking for a career in which they can use their passion and creativity.
But, remember that the field is highly competitive and hence to have a competitive edge in grabbing that dream job of yours, it is crucial that you stay updated with the latest technology and trends in the digital marketing industry. A digital marketing course or certification can be helpful in understanding the basics and equipping yourself with the skillset required for the digital marketing job profiles. You should keep on exploring new avenues and catch up with the latest techniques and tools in the industry to stay ahead of the curve and be successful in your career.