– Lead digital marketing initiatives. Determine vision, concept, destination and develop projects for long term Digital Marketing plan.
– Drive integrated campaigns, idea led from digital and taking to other mediums like TV, Print or OOH.
– Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns
– Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives
– Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs
– Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities
– Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.
– Formulate processes which will give digital marketing its deserved space closer to the top of the preferred mediums
– Engage with Global / Group teams and bring best practices to India
– In close relationship with the Knowledge and insights team, ensure the development of an on-going measurement tool and process for all digital marketing projects