Internet Marketing : Evolution, Benefits and Potential
What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players
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What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players
How is keyword strategy tied to marketing strategy. Tips on the keyword selection process and keyword tool choice. How to ‘go broad’ What kinds of keywords are easier to optimize. How to judge competitiveness of
a keyword.
Review of the elements of off-page optimization. Common off-page SEO mistakes.
How to arrive at the ‘brief’ for SEO copywriting. Why should one stay away from black hat techniques.Studying competition and the category to get ideas
Search Engine relevancy Algorithms.Basic differences between the way Google, Yahoo and MSN ranks web pages.
How to quickly do a mini-audit of the SEO of an existing site. Review of the elements of the on-page optimization and their relative importance. How is SEO implemented in CMS packages. Common on-page SEO mistakes How is usability and information architecture linked to SEO ?
Universal SEO : Digital Asset Management. Vertical seo : mobile, local and international. Multi-lingual SEO.
How to make a SEO Maintenance Plan. How to study Analytics data and get inputs from there for the plan
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