If you are wondering which career path in digital marketing would be for ideal for you, then you’ve come to the right place. Apart from discussing what is the digital marketing career path, we will also discuss which are the skills that are probably going to help you move ahead in this.
Unlike traditional marketing, digital marketing has taken on a life of its own. For every company, digital marketing is at the center of marketing strategy. According to Forbes, 82% of smartphone users research online on purchases they are about to make in-store and 45% read reviews before making a purchase.
Let’s start with the skills required for a successful Digital Marketing Career.
Apart from the having the technical knowledge of SEO, SEM, Social Media Marketing etc, the following skills would also come in handy for you in this profession.
Creativity: The amount of content that is on a digital medium, creativity plays an important role in making a brand stand out among its peers.
Analytics: Measuring is one of the key strengths required in this field. So analytical skills are critical to being a successful digital marketer.
Communication: As most of the profiles in this domain require one to have a good written communication.. And relying on an external resource is not always feasible & efficient.
Multi-Tasking: As for any Digital Marketing professional running multiple digital media channels and continuous activities is a normal thing. So as to successfully manage and carry out this spread of online marketing campaigns, multitasking is important.
Tech-Savvy: Apart from knowledge or experience of technology, for a digital marketer, one’s comfort with using the advancing technology is another important element for success in online marketing.
Experimentation: There are no defined rules for success when it comes to Digital Marketing. Your willingness and ability to experiment plays an important role in determining the success of campaigns.
The Digital Marketing Career Path
Once you become proficient in digital marketing, you will be open to endless job opportunities. As India is turning into digital marketing, there is a huge gap between the demand and supply for the digital marketers.
There are many digital marketing profiles that you can consider, but these would depend on certain factors like your skills (both technical and non-technical such as communication, creativity, analytical skills etc.) and your interest.
General Digital Marketing Career Path
You can start your career as Digital Marketing Assistant, Digital Marketing Associate or Digital Marketing Executive.
As you grow further in this path, you can continue as a Digital Marketing Strategist, Digital Marketing Specialist, etc.
And finally can lead the department as Digital Marketing Manager, Digital Marketing Director, Director for e-Marketing, VP of Marketing or Chief Marketing Officer.
Social Media Career Path
At an entry level, you are likely to join an organization as a Social Media Coordinator, Social Media Assistant, Blogger, Community Manager, Social Media Associate or Engagement Coordinator.
After you gain a certain experience you can move forward as a Social Media Manager, Content Manager, Content Strategist, Social Media Strategist, Social Media Analyst or Social Media Specialist.
And then as a Social Media Director, Director of Digital Communications etc.
SEO Career Path
At the beginning you will start as a SEO Coordinator, SEO Assistant, Search Coordinator, Search Assistant or SEO Executive.
Advancing further as a SEO Analyst, SEO Specialist, SEO Planner, SEO Manager, Search Specialist or Search Strategist.
And ending as a Director of SEO or Head of SEO.
PPC Marketing Career Path
Your career with PPC Marketing can start with PPC Coordinator or PPC Assistant.
Moving ahead in line as a PPC Manager, PPC Specialist, Paid Search Specialist or Paid Search Strategist.
And finally as a Head of PPC / Paid Search Media or Paid Search Director.
Digital Creative Career Path
Initially you can start as a Web Designer, Web Developer, UI Designer, UX Designer, Front End Developer, Interaction Designer or Web Developer.
And moving forward as a Web Analytics Specialist, Web Analytics Manager or Web Marketing Specialist.
And finally as a Web Design Director or Art Director.
Content Marketing Career Path
You can enter as a Copywriter, First Responder, Content Marketing Coordinator, Content Marketing Assistant, Content Editor or Content Creator.
As you gain experience you can be promoted as a Managing Editor, Content Marketing Specialist, Marketing Content Strategist, Web Content Manager, Content Marketing Manager or Content Marketing Associate.
And finally as a Chief Content Officer, Content Marketing Director or Director of Content and Marketing.
Big Data Analytics Career Path
You can begin your career path in Analytics as a Marketing Analytics Executive or Marketing Analytics Assistant.
Moving forward from there you can be promoted as a Digital Marketing Analyst, Digital Marketing Analytics Specialist, Digital Marketing Analytics Manager or Marketing Data Analyst.
And finally as a Marketing Analytics VP or Marketing Analytics Director.
If you feel I haven’t covered everything or missed some career paths or job titles, please leave a comment below.