In this Digital Marketing Career Kickstarter Webinar.
We focus largely on AdWords related topics. So in News week, we cover the fact that Google gallery ads are soon going to be available to advertisers on the search and mobile devices. This would be quite novel for viewers also because it is for the first time that they will be able to view image ads on search so far image ads are only seen on websites and on display banners.
Next, in the market case study, we discuss the relevance of branded search keywords in search engine marketing. There is always a discussion on why a brand needs to pay for clicks for its own brand Search terms. But in this discussion, we will tell you by discussing the concept of search engine domination.
Lastly, in the tool insight section, we cover Hotjar, which is a popular click tracking tool. We will discuss the need for a click tracking tool in spite of the fact that there are tools like Google Analytics which have detailed tracking data.