Digital Content Manager at Lodha Group in Mahalaxmi, Mumbai
Job Description :
Position – Digital content specialist
Level – 3 A/B ( Manager/ Dy. Manager)
Vertical – marketing
About Lodha Group :
Lodha Group is Mumbai’s premier real estate developer providing comprehensive residential and office space solutions across real estate categories and diverse consumer segments – from luxury garden residences in South Mumbai
to large integrated townships in the suburbs, from thoughtfully designed office environments to private villa retreats.
The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touch-points. This has enabled to created strong consumer affinity
for the brand/s making the group no. 1 in real estate sales nationally^. Also, as per syndicated research conducted by a
research firm of international repute, Lodha today is the most desired real estate brand in Mumbai.
Digital Marketing at Lodha Group :
At Lodha, we constantly look for ways to exceed expectations and drive innovative ways to reach out and engage customers. Digital marketing is one of the core communication strategies which drive more than 25 projects extending across various digital platforms such as;
Social media marketing
The vertical contributes to a turnover ofaround 1.2 billion
Among the Top 3spenders in the category.
Lodhaplace.com has been nominated as the best website in Digital Media Awards 2011
Key account for timesofindia.com, economictimes.com, 99acres, makaan.com
Extremely active on digital platform during new launch, promotion specialised NRI initiatives, SEM, SEO, social networks,
website experience management, analytics and more.
The role :
As a Content Specialist,
would be a part of the team who would ideate, plan, implement the content strategy for various brands in Lodha Group
Bringing the first mover advantage to drive the brand across innovative platforms. Enhancing the user experience
on the web with the help of interactivity and user-centric engagement – Inform –Engage -Interact
Job Description :
Responsible for complete content / Image management for all digital related activities.
Should be able to ideate and execute concepts aligning with brand/s effectively.
Should be a prolific writer with a flair for developing visual oriented concepts for ad campaigns in digital space.
Write effective and interesting copy for digital campaigns, blogs, forum postings,articles etc.
Coordinating with various stakeholders for content monitoring
Proof checking for online content – website, web marketing and SMM content
Create presentations for online performance review.
Desired Skills & Experience :
Should have significant and core experience in online.
Excellent communication skills – both written and oral.
3-4 years experience in copy and content writing in online space.
Should have understanding and have worked intensively in the space of Social Media, ORM, Blogging etc.
Should have good presentation skills
Company Description :
In the coming decade, the world would be looking eastwards and the soaring Indian economy will evidently need support from the infrastructure and real estate sectors. The real estate sector is a much diversified sector and provides exiting and new career opportunities across various verticals like construction, design, architecture, investment, business development, marketing etc. Lodha Group is the number one real estate player by both value and volume in Mumbai^. We are the pioneer of branded luxury real estate in Mumbai and have expanded our horizons in Hyderabad and Pune. The Group is currently developing in excess of 30 million square feet of prime real estate over 40 projects in and around Mumbai making it the largest developer in Mumbai and one of the largest in the country. With staff strength of over 2300 associates, The Lodha Group employs more than 750 professionals. With operations panning across India, the Group offers ideal opportunities to talented and result-oriented professionals. Working at Lodha ensures comprehensive exposure to all the disciplines pertaining to the real estate industry. You are offered challenges and responsibilities early on the job, giving you the space and opportunities to innovate, learn and grow. At Lodha Group we do not just look at benefits and amenities to attract and retain our employees. We focus on a culture of trust and respect, and the ability of employees to contribute – and recognize such contribution – to the company’s success. Their hard work and innovation make it an honor to lead them. In the annual survey conducted by the Great Place to Work Institute and The Economic Times, The Group was ranked No.2 in India for employees and potential employees in the Construction & Real Estate space in 2009, the same was followed up with the Group being voted as ‘Top 100 best companies to work for 2011’ in India.