Content Development is doing research, producing and then publishing good information to meet a strategic result. This result will either be for building connections with an audience or to encourage that audience for a sales outcome. Hence content development plays a vital part of marketing strategies
Content For Social Shares – Social sharing basically involves sharing of content from a website on a social media site or application.
Content For Link Building – Link building is when you get other websites or blogs to link to your web page in order to improve your search engine rankings.
Long-Form Content Generates More Backlinks Than Short Blog Posts
When it comes to acquiring backlinks, long-form content significantly outperforms short blog posts and articles. Data suggests that backlinks are at least part of the reason that long-form content tends to rank in Google’s search results.
Key Takeaway: Content longer than 3000 words gets an average of 77.2% more referring domain links than content shorter than 1000 words.
Long Headlines are Correlated With High Levels of Social Sharing
It has been discovered that “very long” headlines outperform short headlines by 76.7%: There appears to be a linear relationship between headline length and shares. Longer headlines contain more terms that can “match” keyword searches in Google and on social media sites where people commonly search (like Twitter). Again, this results in more eyeballs, which can lead to more shares.
Key Takeaway: Very long headlines (14-17 words in length) get 76.7% more social shares than short headlines.
“Why Posts”, “What Posts” and Infographics Are Ideal Content Formats for Acquiring Backlinks
The study found that list posts were the top content format for social sharing, they’re dead last in terms of getting backlinks from other websites. Also above in the graph you can find the detailed difference in getting social shares vs link building through different type of blog posts or infographics.
Key Takeaway: “Why Posts”, “What Posts” and infographics appear to be ideal for link building. These three formats receive an average of 25.8% more referring domain links than how-to posts and videos.
You can read the whole blog (link is mentioned above) to get all the necessary insights for developing the right content for your audience.