Case Study of the Day | 25th Nov 2020
About the company :
Founded in 1969 kalpataru limited is one of India’s leading real estate companies
For its upcoming project kalpataru vienta plans it is wanting to reach out to corporate professionals. This is in Kandivali East Mumbai. This has every convenience you need to live a life par excellence including great leisure and club facilities
About the activity:
From its past experience in marketing this real estate project company has understood that it makes more sense to directly reach out to corporate professionals rather than individuals in general. But marketing on LinkedIn is expensive as the cost per click is exorbitant. Marketing on Facebook and Instagram would have been ideal but the challenge is in getting the targeting parameters right on these platforms.
Task at hand:
Describe in detail how you would set up the Facebook ad for or marketing this particular property. Mention targeting parameters like location age profile and targeting and interest. Specifically look and how you would use Facebook and Instagram to reach out to corporate audiences.
Resource video which you can watch:
