In this affiliate marketing case study, CashKaro.com is used to represent cash back and coupon websites – which make up 40% of the traffic gained from affiliate marketing for most online retailers. For, these kinds of websites (like CashKaro) offer vouchers, codes, and/or coupons that add on to any existing offer or reward points that a user has already earned on a purchase. In fact, such affiliate sites also account for 20% of the sales for e-commerce giants as well.
Lesson to Take Away: Aligning your brand or e-store with a cash back website is a smart investment and a sound affiliate marketing strategy.
Snapdeal’s initial success story is owed largely to its referral and affiliate marketing strategies. Snapdeal employed a number of techniques to increase their web traffic, exposure, and user-base. And simultaneously, the brand also ran its affiliate marketing strategies (under the cost per lead affiliate marketing scheme).
Lesson to Take Away: Affiliate marketing should in no way be your only marketing technique for your business. Rather, it’s a tool that’s supposed to be implemented simultaneously while all your other online marketing strategies are running. Affiliate marketing is a powerful supplementary marketing technique. So, while it could never stand on it’s own, it should never be overlooked either.
This case study looks at Pay Per Click affiliate marketing and dubs it an “effective and profitable” marketing tool. For, not only does this strategy generate revenue for the brand, but it is cost-effective and gets the brand exposure as well. Pay Per Click affiliate marketing and Pay Per Lead affiliate marketing are briefly compared, and both are dubbed good strategies for brands to promote their products and services and generate sales. Additionally, brands can also hire affiliate marketers to take surveys of their visitors in order to collect their data. However, this is trickier than simply using affiliate links and takes a lot more organization. But it can be done, and the data gained is valuable for the brand’s overall marketing strategy. Targeting niche markets is beneficial to both the brand and affiliate marketer in the long run.
Lesson to Take Away: Affiliate marketing is profitable to both your business and the affiliate marketer. And it’s even better if both sides target specific markets. Many Indian companies are profiting from affiliate programs, and not tapping into this strategy will be a major marketing faux-pas for your brand and business in the long run.
This particular case study takes a look at the state of affiliate marketing in India in relation to Internet retail (i.e., e-commerce). It adds that, while product/service promotion and sales is the usual focus of affiliate marketing, even website visits can fall under the goals of an affiliate marketing strategy. Affiliate marketing is especially useful when generating sales, and it also faster than SEO. Plus, as affiliate marketers are only paid a commission based on the sales they generate, and nothing more. Affiliate marketing also gets a business great exposure and Amazon’s affiliate strategy is a prime example of the success of affiliate marketing in e-commerce. Myntra is another example of affiliate marketing done right and the good it can do for a brand.
Lesson to Take Away: Affiliate marketing is a supplementary marketing strategy that all businesses should adopt. For, unlike other kinds of marketing strategies, the price is based on success (on the affiliate marketer’s part) and not for merely setting up the strategy. Plus, affiliate marketing also gives added exposure and web traffic for a brand as a bonus.
This case study on affiliate marketing in question gave an overview of what affiliate marketing entails. It warns that asking for favors from affiliate marketers will not go down well (or get a brand any traction), unless an incentive is offered as well. Email queries work well in that regard. It further states that it’s a good idea to get as many affiliate marketers as possible to market one’s brand. (This case study adds that joining an affiliate program yourself is a good idea as it gives you a good idea of how affiliate marketing works.)
Lesson to Take Away: Affiliate marketing is often explained from the point of view of the marketer with regards to how to earn commissions through the same. However, it is an equally important factor from the product owner and brand’s point of view as well, for it’s another method if getting the brand’s products and services to customers via the digital sphere. Hence, understanding how affiliate marketing works, getting a number of affiliate marketers to affiliate with your brand, and maintaining good relationships with your affiliate marketers, is all essential to an effective affiliate marketing strategy for your brand.
Overall, affiliate marketing as a marketing technique is pretty straightforward. But its relative simplicity shouldn’t fool you: It’s a powerful marketing tool that can greatly increase your sales as well as your web traffic and overall brand exposure.