Digital marketing is one of the hottest career tracks to take in the digital world. and what better way to start a career in digital by getting digital marketing certifications. There is a huge demand for digital marketing professionals with the right skills. With the array of opportunities, there is no better time to choose a digital marketing career for a bright future. Still doubtful and wondering how you can be a qualified digital marketer? No worries. There are many digital marketing certifications and courses from reputed universities and institutes to equip you with all the skills you would need. In fact, you may not even need to attend a regular university class to obtain a digital marketing certificate. You can very well secure prestigious online digital marketing certificates from the comforts of your home. Obtaining a distinguishable digital marketing certification is one of the best ways to give a boost to your resume or personal brand and build your career.
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But there are a number of digital marketing certifications available. Which one to choose? More the options, the more difficult it is to make decisions. It is quite natural to get lost in deciding which is the best digital marketing certification. So, we are here to help you. In this blog, we will be exploring the most prestigious and sought after digital marketing certifications in 2019.
Why Go for Digital Marketing Certifications?
Digital marketing is one field that requires you to be updated with the latest trends always to survive in the evolving digital space. In order to keep up with the latest digital marketing trends and tools, it is essential for digital marketing professionals to consistently acquire new skills. With a myriad of wonderful opportunities, there is an increase in the number of people opting for the digital marketing career owing to its bright future and attractive salary packages. And obviously, every company is on the lookout for the best talent to take their digital marketing strategies to the next level. Certifications can certainly give you an edge over other candidates to employers looking for exceptional talent.
Digital marketing certifications enable you to sharpen your skills and securing promotions or hikes by becoming an expert in the chosen areas. Most of these certifications focus on the practical skills and latest tools needed for digital marketing. Thus, enrolling for digital marketing certifications and successfully completing them can equip you with all the skills you need to work on challenging digital marketing projects. These certifications can help you build your personal brand whether you are a freelancer or a full-time employee. Adding certifications to your resume or LinkedIn profiles can help you stand out in the crowd.
Here are some of the top digital marketing certifications you could explore in 2019 to build a successful career in digital marketing or improve your credibility and reputation.
Best Digital Marketing Certifications
Here is the list of best digital marketing certifications you should consider to get in 2019.
Google AdWords is one of the most sought after digital marketing skills today. In the good old days, digital advertising used to be just placing ads on a website. But Google AdWords has given a new dimension to digital advertising and has become a powerful tool for digital marketing. AdWords is much more effective than SEO in appearing in Google search engine results and reaching the target audience. Research shows Almost 65 percent of people click on Google ads when they are looking to buy an item online and businesses make an average of $2 for every $1 they spend on GoogleAds.There is no wonder why businesses spend millions of dollars a year on Google AdWords.
With more and more businesses investing in Google Adwords and competition on the rise for keyword bids, AdWords specialists are in huge demand and Google Adwords certification is one of the key parameters to demonstrate and prove your knowledge of the tool. The fact that the certification is provided by Google itself makes it highly valuable and assures the course will have all the updated information anytime. And another good news is, the certification is completely free.
So, how can you become Google AdWords certified? To become Google AdWords certified, you are required to showcase your mastery of Google Ads by getting certified in Google Ads specialty advertising areas including Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, and Google Ads measurement..
Let’s take a look at a bit of detail of the different modules covered for Google Ads certification.
Google Ads Search certification covers all the concepts related to creating and managing search ad campaigns across search networks. It includes best practices to optimize and measure search ad campaigns, remarketing lists for Search Ads, etc as well. Google’s Ads search course can help you efficiently use the money spent on ads and get higher conversion rates from them. On course completion, you will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives
This certification covers concepts to connect products with shoppers across their purchase journey. It helps you understand how shopping campaigns can promote online and local inventory, use the local inventory and local catalog Ads to drive online traffic. Shopping Ads certification makes you capable of creating smart shopping campaigns to meet your marketing objectives.
Google Analytics is the most widely used analytics tool used for web analytics and measuring digital marketing efforts. It is a must-have skill for digital marketers as it is the most accessible tool for every organization implementing digital marketing to measure marketing efforts. It has all the tools for measuring and getting insights on the effectiveness of digital campaigns or websites and most importantly you get all these tools completely free. So, why would anyone not use such a tool with great potential? In this scenario getting the Google Analytics certification would certainly be beneficial in demonstrating your expertise in the tool and making your resume strong.
Google Analytics Academy offers different courses to help you learn about Google’s analytics tools. Completing these courses would help you crack the Google Analytics Individual qualification certification which is a very prestigious certification from Google. Let’s now take a look at the courses offered in the Google Analytics academy
This course is excellent for beginners who are just getting started with Google Analytics. It covers all the basic concepts like creating a Google Analytics account, implements your tracking code, navigates through the Google Analytics interface, set up data filters, set up goals, how to use the dashboard, analyze reports, campaign tracking and so on. It has all the basic stuff to get started using Google Analytics to measure and gain insights into your marketing tactics.
Advanced Google analytics course cover more complex topics like how data gets collected and processed into readable reports. The course teaches you to do more customization with Google Analytics rather than the normal reports and how to use configurations like custom dimensions, custom metrics, and event tracking that is specific to your business.
You can also learn more advanced analysis techniques like using segmentation, channel reports, audience reports, custom reports, etc. It also gives you an idea of marketing strategies like remarketing and dynamic remarketing in which Ads of your business are displayed to customers who have visited your website.
It is for Google Analytics users who have got the hang of the features Google Analytics offers. It builds on your advanced understanding of Google Analytics. It helps you put all the knowledge you have gained from the basic and advanced courses into action. You can learn and practice techniques to measure and understand your website analytics like comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top-performing content on your site, or improving your website’s eCommerce performance.
Google Analytics 360 is the paid analytics tool from Google, for larger enterprises and it offers many advanced features that are not available in the standard free product. In the Getting Started with Google Analytics 360 course, you get to understand how you can take advantage of these enterprise-level features in Analytics 360. It covers concepts related to advanced features like Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables, etc. It also teaches how you can benefit from the native integrations with BigQuery, Google Marketing platform products, and Google Ad Manager.
The course has real-world examples that clearly illustrate how users can leverage the Analytics 360 features to get maximum benefits of the tool and increase your business performance and achieve goals.
The Introduction to Data Studio online designed for marketers, business owners, agencies, and data analysts. It helps the learner understand how to visualize data online to gain insights. It tells you all about how to connect your data, create impactful reports, and collaborate with your teammates. It helps you get a clear idea of the tools you need to design compelling reports which you want to share with different stakeholders.
Managing multiple marketing tags for your website can be often a challenge with redundant or incorrect tags affecting data measurement and even reducing site performance. Google Tag Manager is the tag management system from Google. A tag management system like Google tag manager basically allows you to update or manage measurement codes or code fragments known as tags on your website or mobile app. Tag manager’s web-based UI makes it easy to set up tags, establish triggers to fire tags certain events occur and create variables to automate your tag configurations.
The Google Tag Manager Fundamentals course covers everything you need to know about how Google Tag manager works and how it can simplify the whole tag implementation and management process.
Facebook has become one of the most effective and widely used media for digital marketing. Be it Facebook Ads or just facebook posts, they have become one of the quickest means to reach huge numbers of your targeted audience and keep them engaged with your brand. Facebook Blueprint certification from Facebook recognizes advanced-level proficiency with Facebook and its family of apps including Instagram and messenger.
This certification is considered to be one of the best certification programs available today to make your resume distinguishable and build your credibility in the industry to take your digital marketing career to the next levels.
There are different certification programs under Facebook blueprint certification exams:
The Digital Marketing Associate certification evaluates foundational competency in creating, managing and reporting across Facebook, Instagram, and Messenger.
This certification is ideal for candidates at entry-level including digital marketing professionals, students or job seekers who are looking to build their digital marketing career by developing strong foundational skills.
The media planning professional certification evaluates candidate’s competency in designing Facebook media strategies that align with your business goals and marketing plans. The course is designed for Digital planners, media planners, programmatic planners, comms planners, marketing consultants, planning and buying hybrid roles.
The media buying professional certification evaluates candidate’s competency in campaign management to reach business goals required to buy Ads on Facebook, Instagram, and Messenger.
This certification is ideal for Digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers, and marketing consultants.
The Ads developer certifications evaluate candidate’s competency in the implementation of marketing solutions like Facebook pixel, custom conversions, dynamic ads, offline conversions, etc and configuring and troubleshooting marketing API integrations.
Hubspot is one of the leading and accepted all in one marketing platforms available today. Many organizations use Hubspot marketing stack to manage their marketing strategies effectively. The HubSpot Academy offers many free online courses and certifications which helps marketers take their professional skills to the next levels. The HubSpot marketing certifications are a great way to make yourself distinguishable in the crowd. Adding HubSpot’s industry-recognized badges to your LinkedIn profile is a great way to build your credibility in the industry.
Below are the certifications from HubSpot for digital marketers:
Inbound marketing is all about attracting customers by creating valuable content and experiences tailored to them via content marketing, social media marketing, search engine optimization, and branding. The HubSpot Inbound Certification course helps you discover the fundamentals of Inbound, the inbound methodology, and marketing flywheel. At the end of the certification, you get to learn how to implement the methodologies to run a business successfully, from marketing to sales to service.
Content is the king in today’s marketing and content marketing is a must-have in their marketing strategy for any business today. The Content marketing certification course will give you an overview of how to become an effective content marketer. The course will help you come up with a content creation framework for producing effective content consistently. On completing the certification course you will be well equipped and can become a stronger, leaner and strategic content marketer who can create as well as market content that both humans and search engines love.
Digital marketing without social media marketing is unthinkable in today’s era. Building an essential social media strategy is essential to expand all of your other inbound marketing efforts and build brand awareness. Social media has become the ultimate way to do inbound marketing today as it has a huge potential to drive word of mouth and attract buyers. Hence, Social Media Marketing is one area where there are many job openings and companies are looking for skilled professionals in this area.
The Social media certification from HubSpot helps you know how to build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.
These certifications can definitely help you acquire all the desired skills for pursuing exceptional digital marketing career and stand out in the crowd. Leave a comment if you have any doubts.