Data is the new oil, might sound cliché, but it’s true and tools like Google Analytics helps you to tap this resource.
Google Analytics is the most widely used analytic software in the market and has been around for some time, many businesses, big and small use Google analytics to assess and improve your marketing strategies in order to make the most of their investments.
The tool tells you which geography they came, from the language technology age loyalty and even their interest. Armed with this detailed analysis of who your users are, where they are coming from and what and most importantly how are they behaving on the website. And with all of this you can actually create very targeted campaigns with certain user segments in focus.
A HIGHLY VALUED SKILL
So Google analytics is actually one of the top skills in 2019. If you look at the list which LinkedIn put out recently it is out there with things like cyber security and Ai and iot, so it is a widely acknowledged fact that considering so much of data analysis would need to be done by businesses of all sizes. It’s not just for big businesses even small businesses today get a lot of data when they start doing regular activity on social media when people start visiting your website, so it’s a skill which is required across businesses.
BENEFITS OF CERTIFICATION
So the first thing is that it is a top skill today required to become a digital marketing analyst. If you look at these profiles on job portals, which talk about web analyst or digital marketing Analyst you must realize that the back and basically that means analysis of web analytics tools like Google Analytics.
Okay, the second bit is differentiation. Now what is happening is that there are a lot of people who are skilled in individual digital marketing tactics like SEO like social media, affiliate email but there are very few people who are skilled in web analytics and hence to create that differentiation and
Also the last point is, helping you to build your resume and your LinkedIn profile, so to get in that differentiation in your profile, it makes sense to do a Google analytics certification.
One word of caution here that to be an analyst, You should have a love for numbers you should have you should like statistic. You should be the you should be the kind of guy who likes Excel and who likes to work with numbers and you can’t be the guy who gets bored with with numbers with if you want to learn this and start this and aim for the certification in Google Analytics.
Let’s quickly look at what each one of these entail?
Google analytics for for Beginners
This is for most people who want to get into analytics, So, where you learn how to do basic report. So therefore any website whether it’s eCommerce or b2c or B2B there are certain very basic reports like bounce rate or time spent. You know, these are things which you should look at say every couple of weeks. So these are the reports which you will learn how to work with them in the analytics for beginners course. And also doing basic tracking, implementing the tracking code, the navigation of the Google analytics interface, all these are things which would be covered in analytics for beginners.
Advanced Google analytics.
After you’re done with the basic reporting, then comes competence in data collection and processing. So the Google analytics tracks, gets data from a variety of sources and whether it’s a website or app or a chatbot. So it’s for people who have a technical bent of mind. What’s also covered is how do you do custom Dimension, re-marketing and events tracking.
So this is Custom Dimensions would be required when you’re doing custom reporting for clients. Like if you analytics already has a lot of reports, but you want to go beyond that, right? So that’s what custom Dimensions allows you to do, then reports for events tracking. The tool allows you to track ready-made goals, but if you want to go beyond that and track specific events on the website like someone clicking on a button or someone playing a certain video. So that’s those kinds of things come in come under events tracking, that’s what advanced Google analytics is all about.
Google analytics for power users,
If you intend to be working in the analytics team of e-commerce site, which is generating loads of transactions every day, then it’s very important for you to understand the high-value traffic sources, and it’s very important for you to define the key performance. That’s the level at which you are and that’s the certification that you should aim for.
Google analytics 360
it’s actually a product which is designed specifically for marketers who operates at the Enterprise level, they have a wealth of data. So these are companies who generate a lot of data every day. And they want a higher form of customized professional service agreement with Google.So it’s specifically for these kind of big companies.
This is bound to get popular in the months to come because what Data Studio allows you to do is to create reports and data visualizations and it connects to the other tools like analytics and Google Sheets and AdWords and so it’s like a central reporting Hub and if you want to, you can create a dashboard for your clients
Google Tag Manager Fundamentals:
Google tag manager is really a tool that allow you to manage and deploy marketing tags. What is a tag ? A tag is a snippet of code or tracking pixel. Google tag manager is a tool which will help even the non-technical, the marketing guys to easily deploy such tracking pixels across the website without having to get their hands dirty with code.
So that’s it. Those were the benefits of Google analytics certification and those are various kinds of certifications that are there in the market. So depending at which level you are. You can plan to pursue the right online course and certification. Thank You