Facebook has not only changed the way we communicate but it is also drastically changed the way we do marketing and advertising online. A lot of professionals today are choosing to specialize in this platform, hence. It was obvious that Facebook would come up with a certification exam to set standards for this skill.
This is a certification which you can take if you are already doing Facebook marketing whether it is organic or paid or if you choose to do one of their courses online and then go for certification. It does not matter.
Types of certification.
So that is planning professional, media buying professional, and the last three are more for Tech roles each. So each tests a different aspect of Facebook advertising from strategy to implementation the tech’s certification of more with respect to implementation issues.
Benefits of Certification
This is the only certification recognized by Facebook the number there is no other certification. Which has been recognized by Facebook.
It allows you to improve your visibility on social media because you’ll get a badge and you can embed this in your Facebook profile or LinkedIn profile and it’s a proof of your knowledge in the event that you are low with respect to actual experience in Facebook marketing or Facebook ads. This can be one of the ways in which you can prove to the recruiter that you are skilled on Facebook.
Media planning professional Certification
So this measures competency in managing the Facebook platform in an end-to-end Manner for any brand or business.
So this would start with the needs assessment were you able to understand the objectives and overall brand positioning, then we come to learnings and insights which is being able to understand what has happened before and looking at historic data and trying to learn from it and also looking at industry research.
Then Facebook ads. So this is an overall capability certification which includes organic and paid. So when it comes to the ad being able to choose a certain buying type and determining appropriate placements
And the last bit is campaign performance monitoring, which is more of an understanding of how you’re doing looking at analytics and modulating a plan.
Media buying professional Certification
This specifically measures competency in Facebook ads and by that we are referring to Facebook, Instagram, and messenger ads.
So what does it include, first of all being able to align Facebook campaign to the business goals? You should be able to determine the target audience to choose the placements and creative and then choose an appropriate campaign setup.
Next comes optimization, which is the day-to-day checking of the ads to keep the ROI high. And then the reporting and analytics.
So that was Facebook media buying professional. Then these are the certifications for technical people.
ADS product developer – 1 Certification.
It measures the technical implementation of Facebook Marketing Solutions. The most common example of this is a Facebook pixel, which is, what you implement if you have to track visitors from Facebook on to your website or an app. So that’s the simplest that’s a simplest tracking method. And then there are other aspects like standard events and custom conversions.
Ads product developer -2 Certification
It would involve technical implementation of advanced Solutions app events Dynamic ads offline conversions, which is more higher. A version of certification as opposed to product developer one.
Ads product developer 3 Certification
This is an even more advanced form of technical implementation with respect to Facebook ads and it primarily deals with Marketing API Integrations. So for example, you’re at you’re developing an app which tells you the best time to post on facebook, so it will rely on data from Facebook. So to get this data that is a set of marketing API integration, which the tech person needs to understand.