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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace, with search engine marketing or SEM being one of the most productive ways to grow your business. With millions of companies all fighting for the same eyeballs out there, online advertising has never been more critical and search engine marketing is the most successful way to promote your brand and expand your business.
Scope of SEM
PPC or pay per click is considered as the best SEM tactic. Google Adwords is the main tool that can be used to create ads for any search engine including bing, yahoo. Adwords gives you various types of options such as search ads, video ads, display ads, and smart ads.
The estimate for 2019 is up from the January projection of ad spending growth of 10.6 per cent, and 10.8 per cent in 2018, the report said.
Latest Trend in SEM
There is tremendous promise of growth in SEM spending by companies, and several trends are being seen :
- Growth In Local ads
- Smart automation is now the common practice of many advertisers to take care of everyday routine ad management tasks. It will be more than a matter of convenience in 2020: it will be an advantage. Google is expected to earn $48.69B in this year's ad revenue; that figure is estimated to grow to $55.51B by 2020.
- Targeted Advertising powered by big data
Career path In SEM
The Search Engine Marketing Specialist (SEM) will oversee all paid search ads on Google, Yahoo and Bing as well as other search and display platforms for the marketing.
- SEM Executive
- SEM Specialist
- SEM account manager
We Are in this With You
Pay 50% Of The Course Fee When You Enroll
Rest 50% When You Get the Offer Letter
Our Credentials
- Our Alumni
- Corporate Training
Our Industry Faculty
Ashwini Desai
Digital Marketing Trainer, Speaker and Consultant
Cyrus Shroff
Director of Key Accounts at Performics India
Saurabh Mhase
Digital Marketing Expert | Digital Marketing Trainer | SEO Expert | PPC Expert | Content Marketing Expert
Course Content
Role played by SEM in digital advertising.
Why financial services, education and travel were the earliest adoptors?
What kinds of trends can one see in SEM campaigns?
Why Adwords has become the leader in SEM Basics of Account Set-up
Targeting Allocating costs between Search, contextual and Placement targeting
- Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)
- Ad Copywriting basics (Key elements of message, Call to action, Persuasion inside messaging and Innovations in messaging)
- More advanced Targeting techniques. Fully using the Adwords Toolbox
- Tracking ad performance, Optimizing ads and Analytics
- How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign.
- Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow
- What are the different metrics which need to be tracked?
- How to use the data to optimize the campaigns
- Search Engine relevancy Algorithms
- Basic differences between the way Google, Yahoo and MSN ranks web pages.
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- What makes E-commerce site SEM so challenging?
- Which are the metrics to be tracked? and what optimization tactics can one pursue Case Studies
Tools Covered
Our Impressive Alumni
