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Why you should study Basic SEM – Weekend Crash Course (2 days) @ Learning Catalyst

ONE TO ONE MENTORSHIP

All candidates would be assigned a mentor from Day one who would help you achieve your goals.

TASK DRIVEN LEARNING

Completely on the job learning with the help of tasks provided to you and doubt clarification sessions with our mentor. 

BENEFIT FROM OUR ASSESSMENT TESTS

To help you assess yourself and match you with the right kind of job opportunities

HANDPICKED INTERNSHIP EXPERIENCES

This will help you achieve your dream of final job placements.  

Our Industry Faculty from Mumbai

Ashwini Desai

Ashwini Desai

Digital Marketing Trainer, Speaker and Consultant
Cyrus Shroff

Cyrus Shroff

Director of Key Accounts at Performics India
Saurabh Mhase

Saurabh Mhase

Digital Marketing Expert | Digital Marketing Trainer | SEO Expert | PPC Expert | Content Marketing Expert

Program Outline

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising. Why financial services, education and travel were the earliest adoptors ? What kinds of trends can one see in SEM campaigns

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords) Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging and Innovations in messaging) More advanced Targeting techniques. Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial. Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ? Which are the metrics to be tracked ? And what optimization tactics can one pursue Case Studies

Basics of Adwords – 1

Why Adwords has become the leader in SEM Basics of Account Set-up and Targeting Allocating costs between Search, contextual and Placement targeting

Basics of Adwords – 3

Tracking ad performance, Optimizing ads and Analytics How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign. Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow

Measurement and Analytics

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

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