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The marketing scenario has changed tremendously over the past few years and even small businesses have evolved from just simple print media to digital media. Printed brochures and Ad posters are still relevant. But, businesses today identify digital media to be a more powerful channel for marketing due to the wide reach as well as […]
There is a very close relationship between SEO and Website development. Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can be complicated — it’s not always easy to document exactly what you do. You will only achieve a good position […]
Over the past ten years or so, we have seen social media moving from being an early adopter’s marketing experiment to a trusted channel for both B2C and B2B marketing. But that does not mean you should rush in and use it without a thought – like any communications medium we see various pros and cons […]
Here is what a web Analyst does : (1) Plan, develop and manage web and mobile campaign and channel tracking. (2) Communicate with marketing department about analysis from campaigns. (3) Produce reports for the Management team. (4) Monitor performance trends with channel managers. (5) Determine most important KPIs to track (6) Discuss the customer experience […]
What is Content Development ? Content Development is doing research, producing and then publishing good information to meet a strategic result. This result will either be for building connections with an audience or to encourage that audience for a sales outcome. Hence content development plays a vital part of marketing strategies Content For Social Shares […]
What are Gmail Ads? Gmail Sponsored Promotions (GSP) commonly known as Gmail Ads appear at the top of your Gmail inbox. You can find a yellow square box which indicates that it’s an ad and not an email. When you click on the ad they expand into a full-screen promotion and look like an actual […]
What is Augmented Reality ? Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. […]
Next set of search operators – We discussed one set yesterday and we would be discussing one more now. All in Title So say this is your client who has a website called arenachembur.in and you are basically trying to get this course page the animation course page of this website you are trying to […]
At Learning Catalyst, we help you learn Digital Marketing Course and help you make the switch to a digital career. The course curriculum looks at various modules like seo, sem, social media, mobile marketing and email marketing.