Over the past ten years or so, we have seen social media moving from being an early adopter’s marketing experiment to a trusted channel for both B2C and B2B marketing. But that does not mean you should rush in and use it without a thought – like any communications medium we see various pros and cons […]
Here is what a web Analyst does : (1) Plan, develop and manage web and mobile campaign and channel tracking. (2) Communicate with marketing department about analysis from campaigns. (3) Produce reports for the Management team. (4) Monitor performance trends with channel managers. (5) Determine most important KPIs to track (6) Discuss the customer experience […]
What is Content Development ? Content Development is doing research, producing and then publishing good information to meet a strategic result. This result will either be for building connections with an audience or to encourage that audience for a sales outcome. Hence content development plays a vital part of marketing strategies Content For Social Shares […]
What are Gmail Ads? Gmail Sponsored Promotions (GSP) commonly known as Gmail Ads appear at the top of your Gmail inbox. You can find a yellow square box which indicates that it’s an ad and not an email. When you click on the ad they expand into a full-screen promotion and look like an actual […]
What is Augmented Reality ? Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. […]
Next set of search operators – We discussed one set yesterday and we would be discussing one more now. All in Title So say this is your client who has a website called arenachembur.in and you are basically trying to get this course page the animation course page of this website you are trying to […]
Learning Catalyst, leading institute of digital media related courses in Mumbai, would be the delivery partner for all tech courses and programs done by BSE Institute. The first set of programs would be done in the field of Machine learning and artificial intelligence. Participants will be taught by our panel of industry expert faculty and […]
In the month of November 2018, Learning Catalyst held a Certificate Course in Digital Marketing for the students of Parle Tilak Vidyalaya Association’s PTVA’s Institute of Management. The students were taught by our expert faculty at their own campus teaching them the latest forms of marketing. The course included major digital marketing modules and were […]