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Author Archive for: Vishal

About Vishal

This author has yet to write their bio.
Meanwhile lets just say that we are proud Vishal contributed a whooping 30 entries.

Entries by Vishal

Make a detailed SEM campaign plan for Bajaj Allianz term life – Part 1 | Case Study of the Day | 28th Nov 2020

Before we start here is the solution to yesterday’s case study video : https://bit.ly/2V743xF About the company : Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most […]

Evaluate the right email marketing tool for an ERP software company | Case Study of the Day | 27th Nov 2020

Before we start here is the solution to yesterday’s case study video : https://bit.ly/2HEirKB About the company : Aspirtek Technology Pvt Ltd, Navi Mumbai was founded in September 2003. Aspirtek has deep domain knowledge of contractors business processes and expertise in developing ERP solutions for Project-based businesses especially in the verticals such as Contract Management, […]

Case Study of the Day | Implement the tracking URL for a Headspace mailer | 26th Nov 2020

About the company :

Headspace is your guide to mindfulness for your everyday life. Learn meditation and mindfulness skills from world-class experts like Headspace co-founder Andy Puddicombe.

About the activity:

Headspace is planning to do the mailers as shown:

It plans to send this mailer to the entire database of people who are in the one week free trial.

The main call to action  is the redeem now button which is seen right at the end of the Mela.

Before sending the mailer they want to put the right tracking URL for the call to action button so that all the clicks and time spent on the site is correctly tracked in Google analytics

Task at hand:

The task at hand is to implement the correct tracking URL for the call to action button so that all the tracking data is neatly available in the campaigns tab in Google analytics as shown below. 

Resources to Read:

The only resource you need here is to study the format of the tracking URL

https://support.google.com/analytics/answer/1033867?hl=en

Case Study of the Day | 25th Nov 2020

About the company : Founded in 1969 kalpataru limited is one of India’s leading real estate companies For its upcoming project kalpataru vienta plans it is wanting to reach out to corporate professionals. This is in Kandivali East Mumbai. This has every convenience you need to live a life par excellence including great leisure and […]

Digital Marketing Jobs for Freshers

What is Digital Marketing? In today’s world, Digital Marketing is not different from traditional marketing. Digital Marketing grabs all marketing efforts that use an electronic device or the internet. We have to sell a product and we have different ways to engage with customers to build our brand awareness and eventually close a sale. Through […]

SEO Jobs in Nagpur

In simple words, Search Engine Optimization (SEO) is a process by which you get free traffic to your website with the help of various tools and techniques and reach out to maximum user base. You can do this by achieving a higher ranking on the SERP (Search Engine Result Page. Since the past one year there […]

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Latest PPC Jobs in Mumbai 2019

Summer is here and the market is flooded with hordes of recent college graduates who are eager to join the workforce of big and small companies. What are the Latest PPC Jobs in Mumbai that you can apply for? As we all know, nowadays searching for a new Job in Mumbai or any other city in […]

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