Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see.
As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. One can find most marketing campaigns and great players in the market have started using AR in mostly all of their latest campaigns. In a few years one can find Augmented Reality very common and present which will make its incorporation more competitive.
A great example is shown in this video by Alive Now – Digital & Creative Tech Agency where they share the amazing experience of AR which lets you change and view and change the flooring, walls and ceilings in a room. You can also use the arrow to change the perspective of the room.
The main objective of AR in marketing will be to achieve increased brand awareness, greater customer engagement, and higher perceived value by enhancing brand awareness.
AR in marketing ensures better online engagement and more shares and likes with your customers, leading to more exposure and increased brand recognition. Creating entertaining advertising campaigns powered by AR, provide value to customers, increase top-of-mind awareness and attract media coverage. Deloitte identified that almost 90 percent of companies with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology. . The ultimate goal of augmented reality is to create a convenient and natural immersion, so there’s a sense that phones and tablets will get replaced, though it isn’t clear what those replacements will be.