Advanced SEO Workshop

Starting July 31st, 2021

7:30pm – 8:30pm

00Days
00Hours
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3 DAY ONLINE WORKSHOP
in Advance SEO
at Rs. 750/-

Starting July 31st, 2021

7:30pm – 8:30pm

00dd
00hr
00min
00sec

This program has been devised for the following professionals

Content Marketing Professionals
Product Heads and Brand Managers
Founders of start-ups in new media
Management Teams

Course Content

What has changed in the current pandemic?

Leveraging the increase in time spent online
Researching on audience behavior in the last 4 months
SEO is even more important than ever
Content Buckets which have seen an uplift
Setting business and traffic goals for the next 2 years

Timing Trends - The heart beat of any content team

How to develop an internal system which puts out the right content at the right time
Tool Insight: Google Trends, Twitter Trends and others paid tools
Researching on interest for a particular topic

Programming for Youtube

Ranking on Youtube vs Ranking on Google
Best practices while building trending and Evergreen content

Programming for the Website

How to decide the number of stories for a certain topic
Role of Multimedia content
Showcasing Live Events
SEO Safeguards with regards to Syndication.

Distribution on Social

Change in the factors of organic reach across platforms
New formats which are resulting in good reach for publishers

Copy Writing for SEO?

It's 2021- Is there something called writing for search engines? 🙂
Guidelines for internal linking and external linking
CTR related discussion

What's New in 2021

SEO Algorithm Update
Facebook News Feed Updates
Going beyond Google: Podcasts, Others News aggregator apps
Syndication best practices
Role of Voice
Role of Meta Tags

Site Structure Readiness

UX tweaks which have a big impact
Driving Engagement: Re-Circulation, Content Recommendation, Comments
Page Structures which yields better user retention
Working on Site speed from an SEO perspective

Being Mobile First - What does that mean

Hosted and Mobile-specific Article Formats
App Store Optimization

International Audiences

The right way to think about international audiences
Targeting international search and social traffic
SEO best practices when it comes to Multi-Lingual Content

Our Industry Faculty

KAUSHIK MHADESHWAR

Client Champion and Partner at Web-StepUp

ashwini

DIGITAL MARKETING TRAINER, SPEAKER AND CONSULTANT

CYRUS SHROFF

DIRECTOR OF KEY ACCOUNTS AT PERFOMICS INDIA

Why to Attend this Workshop

All customizes to Indian audience, no global gyan.

Spread over 3 days: Ample of time to research & come back with questions.

Hands-on: You would learn the latest tools and techniques.

Expert faculty chosen from
faculty panel.

Only for people who like to get deep into tools. Not designed for casual newbies

Lifetime access to community.

FREE 1 Month Access to Bridge Gap

Fresh PRACTICAL Video Case Study EVERY DAY
+
Access to our Entire Case Study Repository

Our Credentials

Past Participants
Corporate Training

3 DAY ONLINE WORKSHOP
in Advance SEO
at Rs. 750/-

Course Content