This program has been devised for the following professionals from Digital Publishers
- Editorial Teams and Content Marketing Professionals
- Product Heads and Brand Managers
- Founders of start-ups in new media
- Management Teams
Key Outcomes
- Learn how to leverage the increased usage of digital media in the current pandemic environment.
- Get hands-on detailed knowledge about the various tactics that can be used for organic content distribution on search and social media
- Get insights into the best approaches for making top ranking content on Google News
- Learn how to align your Website and Youtube Content Programming to the market demand
- Access to a specially prepared online ready reckoner for Digital Publishers. This will have ideas, case studies, competition research approach, market research approach and recommendation of the best tools for implementing digital marketing.
Sign up to receive workshop details and a callback from our team
Our Industry Faculty
KAUSHIK MHADESHWAR
Client Champion and Partner at Web-StepUp
ASHWINI DESAI
DIGITAL MARKETING TRAINER, SPEAKER AND CONSULTANT
CYRUS SHROFF
DIRECTOR OF KEY ACCOUNTS AT PERFOMICS INDIA
Course Content
What has changed in the current pandemic?
- Leveraging the increase in time spent online
- Researching on audience behavior in the last 4 months
- More consumers paying for news and other digital content
- SEO is even more important than ever
- Content Buckets which have seen an uplift
- Setting business and traffic goals for the next 2 years
Timing Trends - The Heart beat of any News Focused Venture
- How to develop an internal system which puts out the right content at the right time
- Tool Insight: Google Trends, Twitter Trends and others paid tools
- Researching on interest for a particular topic
Programming for Youtube
- Ranking on Youtube vs Ranking on Google
- Best practices while building trending and Evergreen content
Programming for the Website
- How to decide the number of stories for a certain topic
- Role of Multimedia content
- Showcasing Live Events
- SEO Safeguards with regards to Syndication.
Distribution on Social
- Change in the factors of organic reach across platforms
- New formats which are resulting in good reach for publishers
Copy Writing for SEO?
- It's 2020- Is there something called writing for search engines? 🙂
- Guidelines for internal linking and external linking
- CTR related discussion
What's New in 2020
- SEO Algorithm Update
- Facebook News Feed Updates
- Going beyond Google: Podcasts, Others News aggregator apps
- Syndication best practices
- Role of Voice
- Role of Meta Tags
Site Structure Readiness
- UX tweaks which have a big impact
- Driving Engagement: Re-Circulation, Content Recommendation, Comments
- Page Structures which yields better user retention
- Working on Site speed from an SEO perspective
Being Mobile First - What does that mean
- Hosted and Mobile-specific Article Formats
- App Store Optimization
Analytics crash course for Managers of Digital Publishing
- Overview of the Google analytics console: Acquisition, Behaviour, Conversions and Real-time
- Basic metrics explained
- Website audience research
- Main reports at an individual and team level
- Making a dashboard to track the main metrics
- Overview of the new Search Console News Metrics
International Audiences
- The right way to think about international audiences
- Targeting international search and social traffic
- SEO best practices when it comes to Multi-Lingual Content
Focus on Monetization
- Approaches in the current environment
- New products which can help
- How programmatic should you go
- Adsense Do's and Dont's
- Discovery platforms like Revcontent, outbrain and Taboola
Tools Covered
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