
This program has been devised for the following professionals from Digital Publishers
- Editorial Teams and Content Marketing Professionals
- Product Heads and Brand Managers
- Founders of start-ups in new media
- Management Teams
Key Outcomes
- Learn how to leverage the increased usage of digital media in the current pandemic environment.
- Get hands-on detailed knowledge about the various tactics that can be used for organic content distribution on search and social media
- Get insights into the best approaches for making top ranking content on Google News
- Learn how to align your Website and Youtube Content Programming to the market demand
- Access to a specially prepared online ready reckoner for Digital Publishers. This will have ideas, case studies, competition research approach, market research approach and recommendation of the best tools for implementing digital marketing.
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Course Content
What has changed in the current pandemic?
- Leveraging the increase in time spent online
- Researching on audience behavior in the last 4 months
- More consumers paying for news and other digital content
- SEO is even more important than ever
- Content Buckets which have seen an uplift
- Setting business and traffic goals for the next 2 years
Timing Trends - The Heart beat of any News Focused Venture
- How to develop an internal system which puts out the right content at the right time
- Tool Insight: Google Trends, Twitter Trends and others paid tools
- Researching on interest for a particular topic
Programming for Youtube
- Ranking on Youtube vs Ranking on Google
- Best practices while building trending and Evergreen content
Programming for the Website
- How to decide the number of stories for a certain topic
- Role of Multimedia content
- Showcasing Live Events
- SEO Safeguards with regards to Syndication.
Distribution on Social
- Change in the factors of organic reach across platforms
- New formats which are resulting in good reach for publishers
Copy Writing for SEO?
- It's 2020- Is there something called writing for search engines? 🙂
- Guidelines for internal linking and external linking
- CTR related discussion
What's New in 2020
- SEO Algorithm Update
- Facebook News Feed Updates
- Going beyond Google: Podcasts, Others News aggregator apps
- Syndication best practices
- Role of Voice
- Role of Meta Tags
Site Structure Readiness
- UX tweaks which have a big impact
- Driving Engagement: Re-Circulation, Content Recommendation, Comments
- Page Structures which yields better user retention
- Working on Site speed from an SEO perspective
Being Mobile First - What does that mean
- Hosted and Mobile-specific Article Formats
- App Store Optimization
Analytics crash course for Managers of Digital Publishing
- Overview of the Google analytics console: Acquisition, Behaviour, Conversions and Real-time
- Basic metrics explained
- Website audience research
- Main reports at an individual and team level
- Making a dashboard to track the main metrics
- Overview of the new Search Console News Metrics
International Audiences
- The right way to think about international audiences
- Targeting international search and social traffic
- SEO best practices when it comes to Multi-Lingual Content
Focus on Monetization
- Approaches in the current environment
- New products which can help
- How programmatic should you go
- Adsense Do's and Dont's
- Discovery platforms like Revcontent, outbrain and Taboola
Tools Covered







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