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Advance SEO for Digital Publishers

 
 
This program has been devised for the following professionals from Digital Publishers
 
  • Editorial Teams and Content Marketing Professionals
  • Product Heads and Brand Managers
  • Founders of start-ups in new media
  • Management Teams
Key Outcomes
 
  • Learn how to leverage the increased usage of digital media in the current pandemic environment.
  • Get hands-on detailed knowledge about the various tactics that can be used for organic content distribution on search and social media
  • Get insights into the best approaches for making top ranking content on Google News
  • Learn how to align your Website and Youtube Content Programming to the market demand
  • Access to a specially prepared online ready reckoner for Digital Publishers. This will have ideas, case studies, competition research approach, market research approach and recommendation of the best tools for implementing digital marketing.

Sign up to receive workshop details and a callback from our team

Our Industry Faculty

KAUSHIK MHADESHWAR

Client Champion and Partner at Web-StepUp

ASHWINI DESAI

DIGITAL MARKETING TRAINER, SPEAKER AND CONSULTANT

CYRUS SHROFF

DIRECTOR OF KEY ACCOUNTS AT PERFOMICS INDIA

Course Content

  • Leveraging the increase in time spent online
  • Researching on audience behavior in the last 4 months
  • More consumers paying for news and other digital content
  • Content Buckets which have seen an uplift
  • Setting business and traffic goals for the next 2 years

  • How to develop an internal system which puts out the right content at the right time
  • Tool Insight: Google Trends, Twitter Trends and others paid tools
  • Researching on interest for a particular topic

  • Ranking on Youtube vs Ranking on Google
  • Best practices while building trending and Evergreen content

  • How to decide the number of stories for a certain topic
  • Role of Multimedia content
  • Showcasing Live Events
  • SEO Safeguards with regards to Syndication.

  • Change in the factors of organic reach across platforms
  • New formats which are resulting in good reach for publishers

  • It's 2020-  Is there something called writing for search engines? 🙂
  • Guidelines for internal linking and external linking
  • CTR related discussion

  • SEO Algorithm Update
  • Facebook News Feed Updates
  • Going beyond Google: Podcasts, Others News aggregator apps
  • Syndication best practices
  • Role of Voice
  • Role of Meta Tags 

  • UX tweaks which have a big impact
  • Driving Engagement: Re-Circulation, Content Recommendation, Comments
  • Page Structures which yields better user retention 
  • Working on Site speed from an SEO perspective

  • Hosted and Mobile-specific Article Formats
  • App Store Optimization

  • Overview of the Google analytics console: Acquisition, Behaviour, Conversions and Real-time
  • Basic metrics explained
  • Website audience research
  • Main reports at an individual and team level
  • Making a dashboard to track the main metrics
  • Overview of the new Search Console News Metrics

  • The right way to think about international audiences
  • Targeting international search and social traffic
  • SEO best practices when it comes to Multi-Lingual Content

  • Approaches in the current environment
  • New products which can help
  • How programmatic should you go 
  • Adsense Do's and Dont's
  • Discovery platforms like Revcontent, outbrain and Taboola

Tools Covered

PARTICIPANTS FROM COMPANIES

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