In the month of November 2018, Learning Catalyst held a Certificate Course in Digital Marketing for the students of Parle Tilak Vidyalaya Association’s PTVA’s Institute of Management. The students were taught by our expert faculty at their own campus teaching them the latest forms of marketing.
The course included major digital marketing modules and were taught by the our expert faculty.
1) Mitul Shingadia is hands down an expert in Search Engine Optimization(SEO). The students were taught how to use industry tools and also how to effectively use them to rank higher on google search engine. Mitul was also the faculty for ou Website Designing module, where the students were taught how to build a fully functional and professional website without any technical background.
2) Search Engine Marketing (SEM) and Google Analytics are always considered the most important subject in Digital Marketing. They include setting up paid ads on search engines and also how to analyse and change marketing strategies based on real-time insights. Cyrus Shroff, industry expert taught the kids how to set up an entire ad campaign with audience demographics and the key metrics to monitor in Google Analytics for optimum and profitable results and conversions respectively.
3) Shreyas Deshmukh, an expert on all social media platforms was the faculty for our Social Media Optimization module. All social media platforms have a great number of audience and it become really difficult to target your niche audience. The students were taught how to understand and optimize algorithms of major social platforms to their advantage. Some of the major social platforms that were included were – Facebook, Twitter, Instagram and Linkedin.
4) The strongest form of digital communication is through emails. Kaushik Mhadeshwar, CEO of Web-Stepup taught students Email Marketing. The students were taught how to set up marketing mailers and set up lists of audience. The importance of a good subject line, format of an email and the right time to send an email can really result in good and concrete leads.
About Learning Catalyst
Learning Catalyst is one of the oldest institutes of digital marketing in India. We have some of the best industry expert players as our faculty. Being a nine year old brand in the market, we have a rich experience in doing courses in niche web/mobile areas. We provide a complete digital marketing course to students, graduates & working professionals. Our entire course material is available lifetime to students. We also provide a practical experience with the teaching.
“To be one of the leading, value based, ethical management institutions in India that contributes to nurturing and development of managerial and entrepreneurial talent, leadership and research.
This is the vision of PTVA and the college always provides it students with resourceful extra curricular activities to develop them as strong leaders for the future. The institute offers 2 Year Full Time MBA Course of University of Mumbai namely MMS (Master of Management Studies) & 3 Year Part Time MBA Course of University of Mumbai, for working executives, namely Masters in Marketing Management (MMM), Masters in Human Resources Development & Management (MHRDM) & Masters in Financial Management (MFM). Over 9 decades PTVA has established itself dominant in providing quality education to young students.