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For freshers looking for a lucrative career option today in this digital era, Digital Marketing is an excellent option that offers numerous career opportunities. The digital transformation happening in every sphere has brought in considerable changes in job opportunities. With the number of internet users increasing day by day with the majority of today’s population accessing the internet from smartphones every few minutes or hours, digital marketing has become a must-have for every company or business.
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Digital marketing is one of the fastest-growing sectors in job market today with a huge demand for professionals who have skills related to digital and video marketing space. Digital marketing is one of the best career options for BMS students and graduates looking for an exciting job that suits their skills in this digital era. The digital marketing domain has many job opportunities for BMS students and graduates with relevant skills and has a multitude of areas where they can prove their abilities.
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What makes the digital marketing domain a hot career option for MBA graduates today? Well, the Internet is virtually dominating every sector and has become a key influencer of people around the globe. It has turned out to be the most effective platform for communication and has become the greatest market place for businesses to promote their business or even sell products and services. Hence, it is no surprise that digital marketing is a growing field with immense opportunities.
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Are you looking to switch your career from sales to digital marketing? Then you have landed on the right page. In this blog, we tell you all you need to know. We will be discussing why, how and what are the prospects of switching from sales to digital marketing. Let’s start with the question “Why digital marketing can be a wonderful opportunity for sales professionals looking for a change”.
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Graphic designers, web designers, UI/UX designers are all in great demand in the current digital world with a lot of job opportunities, mainly in the digital marketing sector. Digital marketing has become inevitable for any business to thrive in the digital world.
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Are you a creative person? then there are a number of opportunities in the digital marketing world. Digital marketing campaigns usually employ a number of creative elements like video, photography, illustrations and graphics, audio, content, etc. You can choose the one that meets your skills and interest from a wide array of job profiles available in the digital marketing domain.
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In today’s job market, you may often stumble upon several job profiles that require you to have a hybrid of skills. If you would like to know what are the odds of building a career in digital marketing for IT professionals or how can you as an IT professional make a good career by learning digital marketing, read on. We have put together the skills you should focus on and the career paths you can target.
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Blogs & Articles

Video Marketing Trends During COVID-19
November 24, 2021
Social Media advertising is one of the most crucial aspects of promoting your brand. It plays a crucial role in several aspects of building
Writing the headline of a trending story by using Google Trends data | Case Study of the Day | 14th Dec 2020
December 12, 2020
Before we start here is the solution to yesterday’s case study video: – https://bit.ly/3agD23F About the Marketing Activity: Assume that you are in the editorial
Writing ad copy for a particular ad group | Great Learning Adword campaign case study | Case Study of the Day | 11th Dec 2020
December 10, 2020
Before we start here is the solution to yesterday’s case study video: – https://bit.ly/2W0fTKj About the company : Great Learning offers career-relevant programs from world-class