Youtube was a dating site when it started and this is how it looked. It basically allowed folks to upload videos about themselves and search for other interesting profiles when it started. Notice the ” I am a male seeking….” part at the bottom of the image above which makes this evident.
Today it has videos of everything under the sun and contributes to 30 percent of all Google searches. So it’s also a search engine of sorts and a rather important and specialized one now because of the volume it commands.
Google would have seen this coming when they bought Youtube for $1.65 billion in Oct 2006. It also allows Google to experiment with Youtube videos on Google search engine result pages and also with Google ads on youtube. Most of the rules are unwritten when it comes to monetizing videos.
It’s not for entertainment related consumption, content consumption is also on the rise. If the experience is good, a lot of us would love watching a video rather than read text or images. This is true especially in the education category.
How may of us have gone here to check what youtube can do for brands http://www.youtube.com/t/advertising