» Website Analytics Training Course

Our Guide to Careers In Website Analytics

Faculty

Carl D’souza
Manager-Analytics at Interactive Avenues

Details : 1 month, Rs.13,000, All sessions on Sat and Sun. Access to Online study material.

Why Learning Catalyst

Special Support For Small Biz Owners in the batch

Placement / Freelancing Support Assurance

Register for Counseling session

Program Outcomes

The action happens after you set it up the Google Analytics code, Know how to leverage web analytics to the fullest.

At the end of the program, you would be able to

(1) Know to set up various traffic sources and analyze performance of various online marketing tactics.

(2) Know advanced analytics techniques and enterprise features like Motion Charts, Advanced Segmentation, Custom reporting, Advanced Filters Cookie modifications

(3) Set up goals and funnels and interpret essesential website data.

Program Outline

	Session Topic	Some of the areas that will be covered
1	Introduction & Setup	Difference between log file analysis & js tracking Basic Implementation (understanding the code) Starting up with the setup Internal site search Profiles and accounts Understanding the jargon – explanation of the definitions, metrics, etc
2	GA interface; Advanced installation techniques	Understanding the interface Report scheduling & emailing Cross domain, sub domain tracking Other code modifications Account structures; profiles vs accounts Other advanced tracking – flash; dynamic sites, CMS, javascript, etc E-commerce Tracking
3	Traffic source Set up; campaign tracking & Analysis (including SEM, SEO, & media campaigns)	Tracking Sources : Campaigns (banner, mail, etc. ), Organic search engines, etc.. Integration with Google Adwords Analysis of SEM reports Analysis of SEO reports Analysis of other sources, campaigns & mediums
4	Analyzing Google Analytics Reports	What information is essential to the growth of your online business Setting up Goals Analyze and interpret essential website data Recommend website optimization actions
5	Advanced analytics techniques; enterprise features	img reviewing Motion Charts Advanced Segmentation Custom reporting Advanced Filters Cookie modifications API
6	Other Tracking Software	Other software – omniture, click track, wentrends, etc. Mobile tracking; why js tracking won’t work Website optimizer – A/B; multivariate tracking Case Studies