Web Copywriting Course in Mumbai

 

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Why you should study Web Copywriting @ Learning Catalyst

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Program Outline

Introduction to Copywriting

Introduction and basics of copywriting

Text on the Web

The full expanse of ‘text on the web’ Best Practices for copy on web pages, banners, site capture, interactive engagement, PR and conversations.

Copywriting for SEO

How to arrive at the ‘brief’ for SEO copywriting Why should one stay away from black hat techniques Studying competition and the category to get ideas

Interactive Engagemen

How to talk to prospects who are in the SEEK stage ( pre-buying). Getting their attention, developing their interest, fulfilling their information/consultation needs. Examples from brands – in India and abroad.

Newsletter and e-mailers

Understanding your Target Database How to arrive at the template for content/scope of newsletter. Examples. Best Practices for E-mail Marketing: subject line, copy/design, call to action.

Marketing Communication Basics

Messaging – who to, what for, and deliver where? Defining the audience(s), identifying the key point of the message, Locating contexts/portals to serve the message.

Search Engine Advertising

Typical online behavior of traffic from search engines and how does it impact the copy Writing Text Ad for different search engines and contextual text ads on content pages.

Banners & Site Capture

Static and dynamic banners. Different size formats, storyboard sequence, applying brand guidelines. Adapting the campaign theme to a given media opportunity. Using the topicality factor, average visitor profile, brand proposition and personality to generate a creative concept.

Writing Copy for Social Media Activities

Why is PR and ‘word-of-mouth’ better than advertising. How to monitoring the “social space” and listen to conversations Posting answers to queries. Creating and participating in conversations.

  • Classroom Option
  • Venue: Office No-2, Ground floor, Ganga keshav SO, Hanuman Road, Cross Road No.1, Opp- Lakme salon,Vile Parle (E), Mumbai- 400057.
  • Session: Weekend Only
  • Duration: 1 Months
  • Cost: INR 13000
  • Contact: +91 89761 05325
  • Certification: Yes
  • Online Option
  • Venue: Google Hangout!
    .
  • Session: Weekdays and weekend both options available
  • Duration: 1 Months
  • Cost: INR 6500
  • Contact: +91 89761 05325
  • Certification: Yes

Both options include a free two month membership of  Web-stepup (www.web-stepup.com). Web-stepup is a  managed freelancing  platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects ! 

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