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SEO Careers in India : A primer

SEO Careers in India  A primer

Video Transcription :

Skills required for a successful SEO career

Right so we will be talking about careers in search engine optimization or SEO and we’ll be talking about the skills of prerequisites required,  various roles available in agencies and companies, what are your professional career options which are present and in the end ways to upskill.

one is the competitions and keyword research

which is really understanding. Why is competition on the top for certain keywords on doing the keyword researcher with respect to a category in which you are which is trying to understand what is it that people are searching for what is trending and hence what is it that we should run talk with respect to the keywords.

Next is On-Page Optimization and Off Page Optimization

Next comes the on-page optimization which is after you’ve identified the keywords you want to ensure that Google Recognizes you as for those keywords so on page optimization is all about how you implement those keywords soon to your website. Then comes off page optimization or Link building which is trying to improve the increase in number and the number of links increases the number and the quality of Link’s which you can get from outside your website but that also plays a part too with respect to Ranking.

Then is Technical SEO

And Technical SEO which is a more advanced SEO kind of activity which involves checking the overall health of your website and by that I mean including the speed up I mean range of things which that which would be included within that for example things like including your speed up a website including the data architecture including the way the layout it Could be including the usability so those are things which come under technical SEO. So these are things Which any SEO department would entail and move on to the skills keyword research is like a primary skin within for any SEO professional all the time would be spent understanding which keywords are being searched historically and one of the new keywords and understanding the search volume associated with each of those keywords or for the various geographies then is basic understanding of the backend of modern websites because end of the day. Technical SEO entails having a basic understanding of how stuff like your WordPress and Drupal all these modern content management systems, you should also be comfortable with changing the tags and the content of a website. You should be able to so actually go ahead and change things at the back end who’s available. let’s look at some actual job descriptions.

SEO Associate and Manager

Things Involved basically are on a page and off page activities. Reporting is also an important skill also.

Account Manager For SEO Campaigns

Account manager for SEO campaigns would mean that you are the face of the agency in front of the client and you try and work with a client with respect to what else can be done in the ranking of a website you are responsible recording success and for basically showing what-what is the plan for a next few months

E-Commerce SEO Manager

The first things we are working with SEO e-commerce company the environment is more aggressive the expectations that put on the table are more aggressive you need to be stronger with respect to your SEO fundamental with respect technical SEO and you need to really understand the systems on which the website is being built. Any establishes SEO professionals will tell you that for the biggest factors of ranking websites today how much they are shared on social so there is a symbiotic relationship between SEO and social media. You should be able to understand the more technical aspects of website management and tell Google what your website is all about by having right kind of information architecture.  

End-To-End Website Management Role

If would you be doing SEO for a couple of years you can fit your candidate into a role requiring managing the website on an end to end basis in end in any user company kind of scenario.

Website Analytics Roles

website analytics is a way to differentiate yourself in the market today and that hence we mention this separately.

 

Digital Marketing jobs in Ebrandz

Summary

E-brandz is the second largest Search Engine Optimization Company in the world. As an industry leader with more than 6 years experience, eBrandz probably has the highest number of successful case studies and client testimonials when compared to any of our competitors. With offices located in 4 major cities of the world including New York, London, Mumbai and Singapore and with a team of 250 marketing experts, eBrandz has successfully executed more than 6000 Search Marketing campaigns for clients based in over 40 countries in the past six years. Founder and CEO Milind Mody has hand-picked an expert team of marketing professionals to provide high quality customer-focused services to provide best value to its clients. eBrandz was short listed by magazine for its Marketers Resource Guide for 2008 and 2009. The company was also recognized as one of the best Search Engine Optimization providers in the world by Digit Magazine.

Some of the Digital Marketing jobs in Ebrandz

1 Pay Per Click Manager

Ebrandz is looking for young, confident, dynamic, creative and sincere individuals who are passionate about their work. Experience in Creating Online Ads for the Clients on the Search Engine like Google, MSN, Yahoo or Others. Can independently manage entirely his/her campaigns. Candidate should be smart enough in solving queries of the clients through email, Chat or by telephonic conversation.know more

2 Search Engine Optimization Manager

The ideal candidate who has worked actively in search engine optimization is looking for enthusiastic, hard-working and successful individuals. Can independently manage entire his/her campaigns. Should be able to communicate with the clients from US, UK, Canada & etc and solving queries of the clients through email, Chat or by telephonic conversation. Know more

 

Recent News

 

Ebrandz reviews

Rating- 2.6*

 

Reviews for Digital Marketing jobs in Ebrandz

“Great place to start your career”

I have worked with Ebrandz, very supportive development team, on-the-job learning can be fun. know more

“had a pleasant expereince ”

I worked at eBrandz full-time for more than a year now. If you have the dedication and if you can put in efforts, eBrandz is the right place for a Fresher to start his Career in Search Engine Marketing field. Know more

 

Interview for Digital Marketing jobs in Ebrandz

Content copy editor and coordinator interview

I applied online and the process took a week. I was called for an online written test. Then I was interviewed and got selected next day after final briefing and pay-package discussion. know more

 

 

Weekend Crash Course in Digital Marketing

Weekend Crash Course in Digital Marketing

Untitled1.5 Billion Users on Facebook. 2 Billion Tweets a week. 2 new users join LinkedIn every second.150 million active users on Instagram. Online media is getting ever more integrated into our daily life and marketing practices have dramatically made a shift towards this media. To bridge this online marketing knowledge, key institutes are introducing weekend crash courses in digital marketing for aspirants. Learn new skills without dropping commitment to your job or family.

Digital marketing is the only career today; with a larger demand graph than supply. Prospective customers are trying to communicate through online media – the weekend courses will give you a holistic view of digital marketing and knowledge of key concepts, to listen and respond in a personalized manner. Marketers need to be prepared to face new challenges in this shifting environment. With changing trends in digital marketing and emergence of new channels, marketers should be aware of the digital lingos and get ample practical experience to learn this subject.

Oxford College of Marketing offers a wide range of short courses that can be enrolled for online learning as well, Digital Marketing Institute have various certification courses that can be completed in 5 to 12 classes depending on requirement. Web Marketing Academy also provides crash course in digital marketing with an overview of all key concepts, case studies and projects, also an ability to learn from an international as well as local perspective. Learning Catalyst similarly offers ‘2 days a week’ weekend crash course on many programs – SEM , SEO, Web Analytics, Mobile Marketing or Social media marketing. Moreover, providing access to online study materials – video tutorials, learning materials, discussions, along with a platform for placement support. At the end of the course, you will be able to carve out an internet niche for your company.
Whether your focus is on data analysis, technical or creative outlook, these weekend crash courses offer a list of digital marketing subjects to suit your career. It is designed to provide candidates with comprehensive knowledge across search engine marketing, search engine optimization, web analytics, mobile marketing, and social media aimed at leveraging the Internet, to achieve a successful market strategy for business.Untitled1

 

 

 

 

 

 

 

Weekend crash course provides you with flexibility of studying in completion, within stipulated time. Before enrollment, do your homework – compare institutes (reading reviews, leverage on social media platforms) and analyze respective course outline. It’s also important to see how active the university or the instructors are on digital platforms. By gaining knowledge of the latest trends in digital marketing, you can improve your organization’s marketing strategy and become an invaluable asset to them.

 

lot to learn from SEO

5 reasons why SEO is important for Small and Mid Businesses

Small businesses have a lot to learn from SEO and it is not an exaggeration that businesses not practicing SEO don’t fare well. But SEO is that jump on the bandwagon where you can optimize your business to a larger audience.
Doesn’t matter if you are a small business or a mid-sized business you should make sure you have proper visibility on all channels be it search engine or social media. In short Search Engine Optimization helps a business get better visibility on all platforms and is the first step for brand awareness.

SEARCH ENGINES GRABBING MORE MARKET SHARES
Now-a-days almost 80-90% people rely more on the internet search before going out in the market and getting what they want and number is expected to just increase. An in dept research of their interest is properly analyzed before they actually replace it with their product. This is impossible without having web presence and thus allowing your competitors taking away more business.

EXPOSURE TO BRAND AWARENESS
Continuing with the above point people unconsciously rely more on the search engine results. This can be considered as a blessing in disguise for your brand development. The more the presence of your website the more people know you and your Brand awareness increases.

YOUR COMPETITORS ARE DOING IT
Don’t get too comfortable your competitors are doing it. SEO is a never ending process. If your website is present and not moving up the rank you are not doing a good job. Your web page if properly ranked can increase traffic on your website which in turn helps a business. Don’t let your competitors out maneuver you by ignoring this simple tool

BYPASS COMPETITION
If 2 businesses are into the same niche markets with one having search engine optimized webpage and the other having a non optimized webpage, it isn’t difficult to guess which business would have more customer base and would gain more profits quickly from business. Such is the power of SEO.

OPENS YOUR BUSINESS 24*7
A business that gets organic traffic is considered open 24 hours a day 7 days a week. All you have to do is invest some quality time for your website to get it on top of the SERP and well your website is working for you even when you are closed.

Hence SEO stands greater importance in today’s market place if one is has to take their business on the digital platform.
To know more about the Learning Catalyst Click here

SEO Strategy- Devising A Successful & Comprehensive SEO Strategy

Devising A Comprehensive SEO strategyDevising a successful & comprehensive SEO strategy is important if you want your website to rank at the top. Search Engine Optimization or SEO is one of the most important aspects for any website to get itself a better rank in the search engine results page like Google. It is considered that around 60 per cent of clicks go towards the first result on Google. Therefore devising a successful & comprehensive SEO strategy is important if as you cannot let go those 60% of people.

Hence, in this article we present to you few simple steps which will pave your way to devise a comprehensive SEO strategy. These are the key principles which are common & important & you will be able to easily devise a complete SEO strategy for your website.

The five key principles which you should remember while you devise an SEO strategy for your website are as follows-

Ensure that your website has internal links

It’s important that your website has at least one internal link & is one of the important aspects of a successful SEO strategy. This internal link when clicked goes to another page of your own same website. It’s important because these internal links allow search engines like Google to crawl naturally through all pages of your website without referring to your sitemap. This increases the chances of your website to rank better on Google search engine results page. It establishes a proper information hierarchy for your website. Also it helps your users to navigate through your website easily thus enhancing user’s experience on your website.

Ensure that your website has some external links

It’s important that your website has some external links & is another important aspect of a successful & comprehensive SEO strategy. When a link from another website takes a user to your website it is known as an external link. You can ask your clients, service providers & suppliers to write about your website on their websites & link back towards your website. This can range from blogs, reviews & testimonials. External links are vital for a comprehensive SEO strategy because for a search engine external links act as endorsements & support votes for your website. This increases the chances of your website to rank better as it increases the visibility of your website.

Create fresh content regularly

It’s important that your website is uploaded with fresh content regularly. This forms another important aspect of a successful & comprehensive SEO strategy. You can make a blog for your website. Blog is the best medium to upload fresh content for a website. When you regularly upload fresh content it enables your website to attract natural links. Also search engines like Google crawls a website more often which has fresh content. This again increases the chances of your website to rank better on Google.

Understand the importance of directory listings for your website

It’s important that your website is listed in major directory pages. Directory listings of your website play an important role in devising a successful & comprehensive SEO strategy. It’s because directory pages have more chances to rank better for certain important search terms. If your website is listed in some major directories, it increases the credibility of your website. Also it helps your website to garner additional exposure in search engine results pages thus enhancing your website’s rank on Google. Hence you must submit your website to all major directories. However remember that the directories you submit must be relevant to your website’s content to boost your website’s rankings.

Have a resource page for your website

It’s important that your website has a resource page. When your website has a resource page it adds to your effort to devise a successful & comprehensive SEO strategy. Creating resource page on a website proves to be invaluable both from an SEO perspective as well as for your users. You should therefore create a resource page for your website depending on your website’s niche. Your resource page could be a glossary of important terms or Do-It-Yourself guides which provides useful resources & information to your users to rely on. Such resource pages usually attract many links from people who look for important resources & information on your website.

Hence now you can easily remember the foundation principles to device a successful & comprehensive SEO strategy for your website.

Job Opening for SEO/SEM Specialist at Mauj | Media Job in Mumbai| Learning Catalyst Blog

Job Description : –

Mauj Mobile is looking for an SEO Specialist who can Device execute and manage SEO Activites for us, he would be involved in executing and building up on our current SEO Stragety, and execute SEM and generate revenue thorough Mobile Marketing. An Ideal candidate should come in with at least 6 years of SEO experience, should be metric Oreinted and have moved or delivered on Great SEO/SEM Initiatives. The candidate should be able to generate Reports, on the health of our overall digital assests.
Excellent Verbal and communication Skills.
Candidate should have Knowledge of the Mobile Industry.
Outstation candidates Should be ready to relocate to Mumbai.
Send your resumes in to dominica.d@mauj.com

Company Profile : –

mauj

Mauj Mobile is a company focused on building great customer destinations on Mobile Internet. Established in 2003, we were formed with the vision to empower consumers by providing entertainment and information via mobile phone and specifically on Mobile Internet platforms. Funded by Sequoia Capital,Westbridge Capital and Intel Capital, Mauj Mobile is a part of People Group, which has been recognized as one of the most innovative Digital Media businesses globally.

Source

 

Job Opening for SEO/SEM Specialist at Mauj Mobile| Media Job in Mumbai | Learning Catalyst Blog

Job Description : –
Mauj Mobile is looking for an SEO Specialist who can Device execute and manage SEO Activites for us, he would be involved in executing and building up on our current SEO Stragety, and execute SEM and generate revenue thorough Mobile Marketing. An Ideal candidate should come in with at least 6 years of SEO experience, should be metric Oreinted and have moved or delivered on Great SEO/SEM Initiatives. The candidate should be able to generate Reports, on the health of our overall digital assests.

Desired Candidate Profile : –
Excellent Verbal and communication Skills.
Candidate should have Knowledge of the Mobile Industry.
Outstation candidates Should be ready to relocate to Mumbai.

Company Profile : –
Mauj Mobile
Mauj Mobile is a company focused on building great customer destinations on Mobile Internet. Established in 2003, we were formed with the vision to empower consumers by providing entertainment and information via mobile phone and specifically on Mobile Internet platforms. Funded by Sequoia Capital,Westbridge Capital and Intel Capital, Mauj Mobile is a part of People Group, which has been recognized as one of the most innovative Digital Media businesses globally.

Source : – 

Job Opening for SEO Executive at Gozoop| Media Job in Mumbai | Learning Catalyst Blog

Job Description : –

  • Directory Submission, Classified Posting, Article, Blog Submission
  • Link Building & Exchange
  • Social Bookmarking
  • Blog, Forum Comment Posting
  • Keyword Ranking Research
  • Overview of Google Analytics, Webmaster
  • Create weekly report

Experience : –   0-1 year

Desired Candidate Profile : –

  • 0-1 year experience
  • Good written communications skills.
  • Basic knowledge of & presence in social media platforms

Company Profile : –
Gozoop
Indian bred multinational digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has today announced the acquisition of Red Digital, one of India’s leading social media agencies. With this business acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand, thus fortifying the latter’s Indian operations.

Source : –   

Job Opening for SEO Interns at Pace Wisdom Solutions| Media Job in Bangalore| Learning Catalyst Blog

Job Description : –
Internship – 6 Months
We are currently looking for interns who are smart, capable, highly-organized, and out-going to aid in this growth. Working in a start up kind of environment will help you understand the nuances of how a business entity operates.

Desired Candidate Profile : –

  • You are a Student/Graduate from Computer Science, Engineering or other related fields.
  • Strong written and verbal communication skills
  • Well organized with attention to detail and ability to carry out tasks independently
  • Ability to meet deadlines
  • Strong in HTML, CSS.
  • Eagerness to learn
  • Must be interested in the digital marketing space

Bonus

  • Experience with keyword research, density analysis, reporting, and link building tools (e.g., SEOMoz, Keyword Discovery, etc.)
  • Experience with CMS like WordPress or Joomla.
  • SEO experience (both “on-page” & “off-page”)

Company Profile : –
Pace Wisdom Solutions
We are a Mobile App development company providing comprehensive range of solutions & services for Mobile Phones and Web based products. Our ‘Passion to ACE’ is what drives us. We are sought out for our high quality and cost-effective work.

Source : –     

Job Opening for SEO Content Writer at Sterco Digitex Pvt. Limited| Media Job in Mumbai | Learning Catalyst Blog

Job Description : –

  • 1-2 yr experience into content writing
  •  Content Writing (Web Content, Blogs, Brochure, Technical, Articles, Press Releases, SEO meta descriptions, newsletter, case studies)
  •  Website Design & Development Project Coordination (With Internal Team as well as Client)
  •  Meeting the client for understanding requirements, presenting output
  •  Proposal making
  •  Research and Development Content Writing and Social Media
  • Excellent Communication Skills, MS Word, MS Excel, Content Writing, Blog Writing, Client Coordination, SEO Writing Optional but Preferred Skills: Social Media Awareness, SEO Knowledge, Experience in Website Design & Development Industry

Experience : –  1-2 yr

Company Profile : –
Sterco Digitex Pvt. Limited
Ours is a simple philosophy right from the word go – Quality above everything else. That is why we are here, making a difference through our work. Sterco is reckoned as one of the most trusted information technology companies in India, owing to its proven command over the medium and in-depth understanding of new media technology.

Source : –