SEO Careers in India : A primer

SEO Careers in India  A primer

Video Transcription :

Skills required for a successful SEO career

Right so we will be talking about careers in search engine optimization or SEO and we’ll be talking about the skills of prerequisites required,  various roles available in agencies and companies, what are your professional career options which are present and in the end ways to upskill.

one is the competitions and keyword research

which is really understanding. Why is competition on the top for certain keywords on doing the keyword researcher with respect to a category in which you are which is trying to understand what is it that people are searching for what is trending and hence what is it that we should run talk with respect to the keywords.

Next is On-Page Optimization and Off Page Optimization

Next comes the on-page optimization which is after you’ve identified the keywords you want to ensure that Google Recognizes you as for those keywords so on page optimization is all about how you implement those keywords soon to your website. Then comes off page optimization or Link building which is trying to improve the increase in number and the number of links increases the number and the quality of Link’s which you can get from outside your website but that also plays a part too with respect to Ranking.

Then is Technical SEO

And Technical SEO which is a more advanced SEO kind of activity which involves checking the overall health of your website and by that I mean including the speed up I mean range of things which that which would be included within that for example things like including your speed up a website including the data architecture including the way the layout it Could be including the usability so those are things which come under technical SEO. So these are things Which any SEO department would entail and move on to the skills keyword research is like a primary skin within for any SEO professional all the time would be spent understanding which keywords are being searched historically and one of the new keywords and understanding the search volume associated with each of those keywords or for the various geographies then is basic understanding of the backend of modern websites because end of the day. Technical SEO entails having a basic understanding of how stuff like your WordPress and Drupal all these modern content management systems, you should also be comfortable with changing the tags and the content of a website. You should be able to so actually go ahead and change things at the back end who’s available. let’s look at some actual job descriptions.

SEO Associate and Manager

Things Involved basically are on a page and off page activities. Reporting is also an important skill also.

Account Manager For SEO Campaigns

Account manager for SEO campaigns would mean that you are the face of the agency in front of the client and you try and work with a client with respect to what else can be done in the ranking of a website you are responsible recording success and for basically showing what-what is the plan for a next few months

E-Commerce SEO Manager

The first things we are working with SEO e-commerce company the environment is more aggressive the expectations that put on the table are more aggressive you need to be stronger with respect to your SEO fundamental with respect technical SEO and you need to really understand the systems on which the website is being built. Any establishes SEO professionals will tell you that for the biggest factors of ranking websites today how much they are shared on social so there is a symbiotic relationship between SEO and social media. You should be able to understand the more technical aspects of website management and tell Google what your website is all about by having right kind of information architecture.  

End-To-End Website Management Role

If would you be doing SEO for a couple of years you can fit your candidate into a role requiring managing the website on an end to end basis in end in any user company kind of scenario.

Website Analytics Roles

website analytics is a way to differentiate yourself in the market today and that hence we mention this separately.


Job Opening for SEO””search engine optimization” at Empathy Hr Solution| Media Job in Mumbai | Learning Catalyst Blog

Job Description : –
seo, search engine optimization, internet marketing, online internet marketing, web promotion, Google, yahoo, search, search engine marketing, on page factors

Experience : – 0 to 5 yrs

Desired Candidate Profile : –
Any Graduate/BCA/B.E/B.Tech/Computer Diploma
Knowledge& Experience on On-Page factors would be preferable
-Meta Tag (Title, Directory, Keywords)
-Image Alt Tag -Robot file (Creates Sitemap ,creation RSS, using tool or without tool)
-Keyword Density

Company Profile : –
Empathy Hr Solution
Empathy HR Solutions is a value based Executive search firm catering to a large spectrum of Sectors. The name Empathy itself reflects our core values to step in our patron’s shoes and feel the intense emotion for recruiting, training and retaining knowledge workers, only and only then providing customized HR solutions for their real and upcoming endeavours.

Source : –


Search Engine Optimization Expert – SEO @ Communicate2 | Pune

Candidate Profile:

  • Candidate should have at least 1 to 2  years of  experience In Search Engine optimization
  • Strong in written and oral communications
  • Knowledge of  HTML,CSS,XMLand latest SEO techniques and tools.

Experience Required: 1- 2 Years.

Candidate should have experience in:

  • Knowledge of on page Optimisation
  • Knowledge of off page Optimisation
  • Know-how of Site map creation
  • Owning visibility across a large portfolio of keywords and basic analysis.
  • Enhancing website visibility through high value link acquisition initiatives.
  • Developing and improving internal SEO tools, reporting and processes.
  • Making recommendations in order for client sites to be better optimised.
  • Monitor, track & report on Web Analytics metrics.
Education Required: Graduate/BBM/BMS/BBA/PG/MBA-Any specialisation

Location :  Pune

To apply:

Latest Jobs In Social Media – Delhi

1.Economic Times (2-5 yrs experience)

Company profile is an online venture of Times of differentiates itself through its 24/7 business reportage, besides being a career launch-pad. With minute-by-minute pictures, audio and video, news on Indiatimes is truly a 360-degree live show.

Social Media/Community Editor

Desired Profile

1.Content management expert with certification course in social media marketing (SME),search engine optimization (SEO) etc.
2.MBA will be a plus.

2.  Envigo Marketing Pvt. Ltd (2-4 yrs experience)

Company profile

Envigo is an online marketing company focused on results. Envigo provides services which enables its clients to grow their business by making optimal use of various online channels.
Envigo was set up in November, 2007 in London, UK. The office in Delhi was opened in early January 2008.

Social Media Manager

Desired Profile

1. Help with Client business development to get social media marketing
2. Manage team to deliver social media marketing services like branded
conversations, brand mention tracking reports, blogging, bookmarking.
3. Project management of facebook application development.
4. Contribute towards mobile phone application development
Excellent communication skills and prior exposure to social marketing are

3. Uday Media Pvt. Ltd (1-4 yrs)

Company Profile

Uday Media is a 15 year International Media and Entertainment Company based in the US. We have expanded our operations to India nearly 18 months ago.

Social Media Marketing Expert

Desired Profile

The person will actively participate in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. should be well-connected with the broader social media world.
The ideal candidate will have experience in the following areas:
1. Social media tools and techniques
2. Marketing (traditional, new media, guerilla and word of mouth )
3. Strategy

4. Virka Infotech Services

Company Profile

Virka Infotech Services is a leading Internet Marketing and digital products development company with interests in consumers of US, UK, and Australian Markets.
Promoted by experienced entrepreneurs from various verticals, Virka Infotech Services is currently marketing its products to global audiences.
Having years of expertise as a solutions providing company we strive to provide excellence in service, quality, and turnaround time through talented and detail-oriented professionals.

Social Media Marketing Manager

Desired Profile

1.      2-5 years experience in the specified role (Social Media Marketing)
 2.        Savvy with Social Media (FaceBook, Twiter, YouTube, LinkedIn, Yelp, Blogs)
3.      Experience with setting up FaceBook “Like” pages and maintaining
4.       Experience with setting up Twitter accounts and maintaining
5.       Experience in writing Tweets
6.       Experience with setting up LinkedIn “Company” pages
7.       Experience with setting up Yelp pages
8.       Experience with creating YouTube channels and uploading videos
9.       Knowledge of HTML will be preferred
10.       Experienced in Adobe PhotoShop
11.    Experienced in MS Office

5. Kellips Consulting(4-6 yrs experience)

Company Profile

Kellips Consulting helps customers globally achieve their business goals. Our customers are spread across US, Europe, Middle East, Africa and Asia Pacific.

Social Media Manager

Desired Profile

In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios as per client requirements.

Latest Jobs In Web Analytics – Chennai

1. McOxley Intellect Management (2-3 yrs experience)

Company Profile

McOxley’s client has successfully deployed Customer Value Maximization across world.
Our Client has operations in Chennai, Mumbai, Singapore, San Francisco & London
McOxley is a Dynamic Leading Management Consulting, Outsourcing HR Partner in India

Web Analyst

Desired Profile

Graduate with 2 – 3 yrs of Experience in SEO, Internet Marketing, Web Analytics
Strong online marketing background
Familiarity with online metrics analysis & web terminology
Knowledge of analytical tools WebTrends, Omniture, NetGenesis & ClickTracks

2. Xerago

Company Profile

 Xerago is a specialist eBusiness and Campaign Management Services company, headquartered in India. Xerago operates on the cusp of marketing and technology. Xerago has three lines of business:
Website Services
Media Services
Analytics Services

Web Analyst

Desired Profile

1.Proven success in a business environment including translating business needs to analytics requirements ,
2.strong business acumen ,
3.ability to establish and sustain strong business relationships , ability to effectively prioritize business needs.
4.Experience with Omniture or other web analytics platform preferred
5.SEO ( search engine optimization ) and SEM ( search engine marketing ) experience a plus.
6.Multimedia tracking ( podcasts , videos , etc ) required.
7.Experience with segmentation , test design , reporting and analysis design , measurement strategy development and site analysis.
8.Proficient in Excel and PowerPoint.
9.Ability to interpret data and write clear and concise analysis and interpretation of results and trends.
10.Analytical and detail oriented exploration of data to discover patterns , relationships , anomalies and trends.
11.Understanding / knowledge of user behavior and habits , including differences and trends to develop strategies to accommodate them.
12.Understand the concepts of hypothesis testing and experimental design ‘ i.e. designing tests and compiling the results.
13.Excellent organizational and project management skills , with strong attention to detail.
Ability to effectively prioritize business needs in a fast paced environment and adjust priorities based on deadlines when necessary.