Opening for SEO / SEM / PPC Analyst in Chennai with experience of 3 to 5 years.
SolarWinds seeks an SEO/SEM/PPC analyst to join our team of Online Demand Generation professionals. Search Marketing is a critical component of our unique demand generation strategy.
This role will be based in Chennai, and is an outstanding opportunity to further develop your search marketing skillset. This position will be heavily involved in providing insights to the search teams for ongoing optimization, measurement, and funnel targeting.
In this role, you will be primarily responsible for generating reports and recommendations that can be executed quickly to improve our demand gen results. Specific tasks will include generation of weekly performance data reports, reporting on search visitor behavior, assisting in identifying opportunities to increase value per visit, creation of weekly SEO dashboard, site path analyses, and content value analyses.
You will also play a critical role in improving the way we track and measure PPC and SEO efforts. Specific responsibilities will include: mapping out keywords and content against our sales funnel / customer life cycle, valuing content according to the funnel, and assisting the team in identifying opportunities for improvement.
This role will also include tactical support for SEO efforts, including project management, link-building, content translation management, and related activities.
Minimum of 3 years of experience working with search marketing, preferably in a B2B environment.
Understanding of end-to-end pay-per-click (PPC) campaign structure and optimization.
Strong analytical skills, and a comfort level proactively working with and deeply segmenting large data sets to drive actionable insights.
Experience working with high volume lead generation programs and websites.
Detail-oriented with excellent analytical and problem-solving skills, including an exceptional grasp of internet metrics.
Clear understanding of SEO (search engine optimization), including on-page, technical, and off-page factors that affect rankings.
Hands-on knowledge of usability, user experience, ecommerce, and conversion testing and optimization.
Internet and Microsoft Office use (Very high comfort level with MS Excel is a must).
Self-motivated, with an ability to work individually on pre-assigned and tasks.
Bachelor’s degree in related field.
Experience working with Google Analytics, Adobe Omniture, Adobe SiteCatalyst, and SEO Analysis Software (SEO Clarity or similar).
Understanding of the IT / Networking / SysAdmin audience.
Understanding of network management, monitoring, virtualization, and related topics.
Bachelor’s degree in related area, such as marketing, statistics, new media, mathematics, or advertising.
This is a great opportunity to join a global company at the beginning of its India Operations. If you are interested in your next career move then apply now via the links provided.
SolarWinds was built by network and systems engineers who know what it takes to manage today’s dynamic IT environments. For the past 10 years, we have combined this expertise with a deep connection to the IT community to create network, applications and storage management software that’s changing expectations for the enterprise software experience.
Solarwinds India Pvt Ltd., www.solarwinds.com
Module 4, 6th Floor
Block A, SP Infocity
#40 MGR Salai, Perungudi
Chennai – 600 096