| Our Guide to Careers in SEO | Faculty | |||||||
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Program Outcomes(1) You would be able to increase the rankings of your client websites or any of your own blogs or websites. There are loads of freelancing opportunities in this space which you’ll be able to make full use of. (2) You will understand how search engines work and what needs to be done on the site to keep them happy and come back more often ! (3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site. |
| Session Topic | Some of the areas that will be covered | |
| 1 | History & Evolution Of Search Engine Optimization (SEO) | Importance of SEO in online advertising.
What you need to know about websites before you start optimizing them. |
| 2 | How Search Engine Works | Search Engine relevancy Algorithms.
Basic differences between the way Google, Yahoo and MSN ranks web pages. |
| 3 | Keyword Research and Target Audience | How is keyword strategy tied to marketing strategy.
Tips on the keyword selection process and keyword tool choice. How to ‘go broad’ What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword. |
| 4 | SEO Website Evaluation & SEO – On page | How to quickly do a mini-audit of the SEO of an existing site.
Review of the elements of the on-page optimization and their relative importance. How is SEO implemented in CMS packages. Common on-page SEO mistakes How is usability and information architecture linked to SEO ? |
| 5 | SEO – Off-Page | Review of the elements of off-page optimization.
Common off-page SEO mistakes. |
| 6 | Advanced SEO | Universal SEO : Digital Asset Management.
Vertical seo : mobile, local and international. Multi-lingual SEO. |
| 7 | Copywriting for SEO purposes | How to arrive at the ‘brief’ for SEO copywriting.
Why should one stay away from black hat techniques. Studying competition and the category to get ideas |
| 8 | SEO Maintainace | How to make a SEO Maintenance Plan.
How to study Analytics data and get inputs from there for the plan |
