Role played by SEM in digital advertising.
Why financial services, education and travel were the earliest adoptors ?
What kinds of trends can one see in SEM campaigns
WHY YOU SHOULD STUDY INTEGRATED DIGITAL MARKETING @ LEARNING CATALYST
2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
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OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.
About Learning Catalyst
While you look for SEM Training in Pune, ensure that you join a reputed institute that specializes in SEM Training & other avenues of Digital Marketing. Learning Catalyst is one of the elite institutes that provides the finest SEM Training in Pune. We have industry experts as our faculty for our SEM Training in Pune. Along with our SEM Course in Pune, we also provide SEM Training in other major cities of India.Below, you can browse through the topics we cover in our SEM course in Pune. Also, you can discover what you can achieve after you complete the SEM Training.
Our Industry Faculty from Pune
@ Darshan Softech Pvt Ltd
What We Cover in Our SEM Course in Pune
Role played by SEM in digital advertising.
Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)
Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging
and Innovations in messaging)
More advanced Targeting techniques.
Fully using the Adwords Toolsbox
Why using multiple search engines is crucial.
Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu
Doing India specific campaigns with non-Google
What makes E-commerce site SEM so challenging ?
Which are the metrics to be tracked ? And what optimization tactics can one pursue Case Studies
Why Adwords has become the leader in SEM
Basics of Account Set-up and Targeting
Allocating costs between Search, contextual and Placement targeting
Tracking ad performance, Optimizing ads and Analytics How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign. Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow
What are the different metrics which need to be tracked.How to use the data to optimize the campaigns
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