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Pay Per Click (PPC) is all about marketing to searchers. It is also known as Search Engine Marketing. Figure out what they want, and get your message in front of them at the right time. If you are familiar with Google and other search engines, you’ll probably know about the organic search results (down the left hand side of the page), and the sponsored links (down the right hand side, or sometimes in the ‘sponsored links’ section across the top of the page.

Program Objectives & Coverage of PPC training courses

  • PPC training courses allow you to set budgets, carry out keyword research and monitor the competition for your adwords campaign.
  • PPC training makes you familiar with adwords interface and helps you understand techniques of campaign optimization.
  • Understand how to use Google Analytics completely with SEM campaigns.
  • Allocating costs between Search, contextual and Placement targeting.
  • Effective selection and qualification of keywords (Popularity, Specificity, BroadWords).

Who should attend PPC training courses?

  • Graduates who are looking at entry-level jobs in this industry.
  • Small business owners who want to independely manage/execute their SEM implementations.
  • Web design and programming professionals who want to specialize in SEO.
  • Digital marketing professionals specializing in non-SEO areas.
  • Product managers.

Some of our faculty


“The best things about learning catalyst’s digital marketing program is the faculty. They have the best industry professionals who train you the practical way.”

Umang Upasham
Umang Upasham

“Being graduate from commerce field and working in a digital marketing firm is quite a challenging task. Learning Catalyst helped me to get through these with their course.”

Shital Pawar
Shital Pawar
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