So, you’ve polished your marketing resume, showcased your experience, skills, and qualifications, and have just landed a marketing job in the marketing department of a big company. Or else, you’re putting your repertoire and resume of skills together in order to land a job just like it. Well, it doesn’t matter which phase you’re in. The important part in all this is you getting or going after a marketing job in the marketing department of a big company. Because, folks, it’s a pretty different ball-game in this particular scenario.
The face of marketing in general has changed dramatically in the last decade or so. The Internet is a literal goldmine of marketing potential, after all. But that in no way means that offline marketing strategies are down for the count. In fact, it just means that marketers have to now be adept at balancing both online and offline marketing strategies. And that is especially necessary when you work in a big company’s marketing department.
Anyway, that’s the most general and obvious tip you need to keep in mind about marketing jobs in the marketing departments of big companies. For a more elaborate explanation about what you need to know here though, keep reading:
Marketers Will Have Specific Positions In The Department With More Flexible, Well-Rounded, And Elaborate Job Descriptions:
Like in any job, there are a variety of different marketing positions you can hold here. And this includes both offline as well as digital marketing job opportunities. For instance, you could be a PR or Media Manager, or an SEO Manager, or even a Blog Manager. However, despite the rather specific positions, as you work in the department, you’ll find that your job and others’ jobs intersect quite frequently. In fact, you’ll find that it’s much more effective to your career and your projects if you take every opportunity you can to learn about the functions of the other marketing members in the department. (For instance, if you’re a blog manager, you’ll be much more effective if you also learned SEO strategies and social media management techniques as well. That way, your blog posts will have a much wider reach online.)
Qualifications May Be Either Marketing-Centered Or Diverse, But Skills Are More Important:
The cool part about marketing departments in big companies is that they will hire people they think are right for the job, regardless of their qualifications. That’s not to say qualifications are unnecessary. Far from it! But even if you own a degree in marketing communication, a digital marketing professional diploma, a digital marketing professional certificate, or some other related course certificate, it will be your practical skills that will get you picked.
You Get To Work With Bigger Budgets:
Now, this is the fun part about getting a job in the marketing department of a big company! You get versatile projects, and you have the freedom to let your creativity run wild without the constraint of stringent budgets. Of course, you will have a limit. But that limit will be much, much farther than what you would have had in a smaller company or startup. (So rejoice! No more cutting down your overall design to a fraction of itself due to horrible budget cuts or restraints.)
Keep Acquiring Knowledge About The Entire Range of End-To-End Marketing Processes:
You can’t isolate yourself to your own job function or even to just your own marketing team. After all, marketing requires effective communication. And the more information you have, the better you communicate. So, if to really want to flourish in such a job, you’ve got to keep updating yourself and learn about the entire end-to-end marketing processes in your department and company, even those processes decidedly outside your expertise.
In simpler terms (for instance), even if you’re in the SEO department of expertise and work with your own SEO-related team, it is still likely that you’ll have situations where you will need to interact with vendors, as well as communicate to team members outside your team.
All of these extra trimmings will only train you into a better communicator though, which in turn will only enhance and extend your repertoire of skills.