Job Opening for Manager – Digital Marketing & Social Media at Richfeel Trichology| Media Job in Mumbai | Learning Catalyst Blog

Job Description : –
To spear head content & all online marketing initiatives for the organization
· Facebook
o Conduct regular Facebook updates, contests, events to engage with the fans of the brand
o Conduct ad campaigns on Facebook, measure results and optimize ads. Ensure footfall to spas through Facebook ads
· Twitter
o Work towards consumer engagement and increasing no of followers
o Search for relevant keywords and tweet potential customers to use our services
o Tweet relevant updates and engage actively with our followers
· Search Advertising
o Own and manage Google search ads and ensure the lowest cost per acquisition
o Ensure high number of footfall to the spas through Google search ads
· Display Advertising
o Run campaigns for display advertising through Google and other partners
o Ensure low cost of acquisition, and high footfall to the spas through display advertising
o Design the corporate blog and manage it
o Write content and popularize the blog through different online medium
Review Websites
o Manage reviews posted by customers online on different review sites by replying to them promptly and passing on the feedback to the operations team
o Conduct SEO of different pages of the website
o Contribute articles online for helping the SEO efforts
o Coordinate with the SEO agency to ensure SEO goals are being met
Website Maintenance
o Continuously work towards improving the website in terms of layout, design, content & usability
o Conduct A/ B testing to arrive at better designs on the website
Tie Ups with online partners
o Tie up with other online brands to conduct cross promotions with them for their customers
Blogger Engagement
o Engage with bloggers all over the web, and invite them to review the spa/ conduct contests for their audience
SMS & Email Marketing
o Engage with vendors to conduct sms & email marketing to generate leads
Any other online initiatives
o Identify new opportunities in the online space (like Pinterest), device strategy and implement it to achieve better traction for the spas and salons
D) Training, Probation & Confirmation:Training will be on the job in Mumbai. Probation will be for 3 months after which there will be a confirmation test and interview. If the candidate does not clear the confirmation test and interview the probation period may be extended and a second confirmation test and interview will be conducted. The candidate will be confirmed as a permanent employee only after clearing confirmation test and interview
E) Compensation: As per experience

Experience : – 2 to 3 years

Desired Candidate Profile : –
Age: 25-35 years
Gender: Male/ Female
Education: Graduate from a good college with above average marks
Language Skills: Excellent written & oral communication skills (English & Hindi). Should be able to write blog posts, articles, facebook updates etc & engage with online audience
Skills: At Least 2 to 3 years of experience in using online marketing tools like Google adwords, facebook ads, Pinterest, SEO, SEM etc

Company Profile : –
Richfeel Trichology 
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