| Our Guide to Careers in Internet Marketing | Faculty | |||||
|
| All Details | |
| Details : 6weeks, Rs.26,000 All sessions on Sat and Sun. Access to Online study material. |
|
| Why Learning Catalyst | Special Support For Small Biz Owners in the batch |
| Placement / Freelancing Support Assurance | Register for Counseling session |
 |
|
Program OutcomesAt the end of the program, |
| Session Topic | Some of the areas that will be covered | |
| 1 | Internet Marketing : Evolution, Benefits and Potential | What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players |
| 2 | Understanding Search Engines | How crawlersindex the web-pages, and rank them.HTML and Tags |
| 3 | Competition analysis | Studying competition sites to understand best practices which can be used. |
| 4 | Optimizing the Website for Search Engines | How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization |
| 5 | SEO Tools and Tech issues | Webmaster Tools and basic tech issues while doing SEO |
| 6 | Basics of Paid Search | In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens |
| 7 | Basics of Google Adwords | Why is Adwords the most widely used SEM program How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages |
| 8 | Keyword research and Campaign Structure | How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure. |
| 9 | Optimizing the Adwords Account | Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig |
| 10 | Social Media Optimization : History, Benefits and Potential | Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above |
| 11 | Dive-in to main SMO tools | Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest. |
| 12 | Measuring Social Media Optimization & Online Reputation Management | How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities |
| 13 | Introduction to Analytics | Importance of the website analytics function & various analytic tools. |
| 14 | Analyzing Google Analytics Reports | Analyzing and interpreting essential website data How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom |
| 15 | Integrated campaign thinking and Planning | Putting all the digital marketing tactics together to solve a client problem |
