| Our Guide to Careers in Internet Marketing | Faculty | |
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| All Details | |
| Details : 7weeks, Rs.20,000 All sessions on Sat and Sun. Access to Online study material. |
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| Why Learning Catalyst | Special Support For Small Biz Owners in the batch |
| Placement / Freelancing Support Assurance | Register for Counseling session |
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Program OutcomesAt the end of the program, |
| Session Topic | Some of the areas that will be covered | |
| 1 | Internet Marketing : Evolution, Benefits and Potential | What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choice Current players |
| 2 | Going about creating an Online Presence | How to choose a domain name A few Best practices while designing a website : Navigation, Information Architecture, Content, Usability |
| 3 | Understanding Search Engines | How crawlers index the web-pages, and rank them. HTML and Tags |
| 4 | Optimizing the Website for Search Engines | How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization. |
| 5 | Advanced SEO & Maintenance | How does one maintain the rank of sites Measurement and Analytics. Universal SEO – Optimizing videos, images, Local listings |
| 6 | Basics of Paid Search | In which scenarios is Paid Search used. Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens |
| 7 | Basics of Google Adwords | Why is Adwords the most widely used SEM program How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages |
| 8 | Optimizing the Adwords Account | Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaign |
| 9 | E-Commerce SEM and Non-Google Search engines | What metrics need to be tracked in an E-commerce campaign. Tactics specific to E-commerce SEM A Walk-thru of the main non-Google search engines like Yahoo, Bing and Baidu |
| 10 | Social Media Optimization : History, Benefits and Potential | Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above |
| 11 | Measuring Social Media Optimization & Online Reputation Management | How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities |
| 12 | Introduction to Analytics | Importance of the website analytics function & various analytic tools. Setting up Google Analytic account & goals |
| 13 | Analyzing Google Analytics Reports | Analyzing and interpreting essential website data How to Analyze and understand different marketing campaigns Recommending Website optimization actions Custom Segmentation and Filters Integration with Google Adwords, Adsense and Website Optimizer Motion Charts Case Studies |
| 14 | Mobile marketing | Benefits of mobile marketing, SMS marketing, Landing Pages, WAP sites, IVR, Ad Networks, How to plan branding activities around mobile, Measuring success of mobile marketing campaigns. |
| 15 | Affiliate Marketing | Business of affiliate marketing in India and international markets, Affiliate Marketing for site owners, Affiliate marketing for merchants, Arbitrage Marketing, Profit boosting and data analysis. |
