Learning Catalyst provides the finest Digital Marketing course in Mumbai. We have industry experts as our faculty for our Digital Marketing Course in Mumbai. Apart from Mumbai, we also provide Digital Marketing courses in other major cities of India.
Below, you can browse through the topics we cover in the module of our Digital Marketing course in Mumbai. Also, you can discover what you can achieve after you complete our Integrated Digital Marketing course in Mumbai.
|Our Guide to Careers in Internet Marketing||Faculty|
6weeks, Rs.26,000 All sessions on Sat and Sun. Access to Online study material.
|Why Learning Catalyst||Special Support For Small Biz Owners in the batch|
|Placement / Freelancing Support Assurance||Register for Counseling session|
Program Outcomes of the Digital Marketing Course in Mumbai
At the end of the program,
|Session Topic||Some of the areas that will be covered|
|1||Internet Marketing : Evolution, Benefits and Potential||What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players|
|2||Understanding Search Engines||How crawlersindex the web-pages, and rank them.HTML and Tags|
|3||Competition analysis||Studying competition sites to understand best practices which can be used.|
|4||Optimizing the Website for Search Engines||How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization|
|5||SEO Tools and Tech issues||Webmaster Tools and basic tech issues while doing SEO|
|6||Basics of Paid Search||In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens|
|7||Basics of Google Adwords|| Why is Adwords the most widely used SEM program
How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages
|8||Keyword research and Campaign Structure||How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure.|
|9||Optimizing the Adwords Account||Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig|
|10||Social Media Optimization : History, Benefits and Potential||Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above|
|11||Dive-in to main SMO tools||Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest.|
|12||Measuring Social Media Optimization & Online Reputation Management||How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities|
|13||Introduction to Analytics||Importance of the website analytics function & various analytic tools.
|14||Analyzing Google Analytics Reports|| Analyzing and interpreting essential website data
How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom
|15||Integrated campaign thinking and Planning||Putting all the digital marketing tactics together to solve a client problem|
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