Travel and leisure activities focused (tushky.com) is seeking a driven Digital Marketing Manager to join their team. This is a terrific opportunity to work on an exciting ecommerce project. Tushky.com is a leading and the only activity and destination services marketplace in India. The candidate for the Digital Marketing Manager position must be ROI focused and highly skilled in developing new online marketing programs with demonstrated expertise in project management. This position will be responsible for developing smart and efficient plans for existing and new marketing programs. This position will report to the CEO.
- Develop strategies for delivering sales and customer targets for non-paid search, paid search, PPC, affiliate marketing, display advertising, and comparison shopping partnerships, as well as the digital components of offline advertising campaigns and sweepstakes.
- Identify, design and analyze new brand-appropriate online marketing initiatives and partnerships, especially performance based opportunities
- Conduct business analysis, derive and document business requirements, and create timelines, plans and specifications for key marketing programs/ new initiatives
- Build sales targets, analyze and optimize campaign performance by channel continuing to maximize growth while maintaining an efficient Ad to Sales ratio
- Review, evaluate and prioritize current and proposed marketing enhancements against business and customer needs
- Work closely with merchandising & technology, and design teams to continue to build innovative programs Communicate updates and results to senior management on a consistent basis.
Desired Candidate Profile:
Skills & Experience Required:-
- 2-3+ years experience in developing and managing online marketing campaigns
- Track record of successful online strategies that drive qualified traffic and customer acquisition
- e-Commerce, marketing, and retail experience preferred
- Excellent analytical, quantitative, organizational, and prioritization skills. Must be innovative, proactive, and a team player
- Experience with Google Analytics and other comparable tools
- Effective negotiation skills
- Basic knowledge of HTML, Photoshop and other web tools a plus
- Experience in affiliate marketing. Background or demonstrated interest in travel & activity space will be a plus
- Experience with SEO, shopping comparison, datafeeds, PPC (Google Adwords & FB Ads) and direct response display advertising
- Experience in social media acquisition through Facebook & Twitter
Tushky.com – Destination services & Activities focused
Tushky.com is the leading and the only destination services and activities marketplace of India. Be a part of this growing organization as we are redifining how people experience travel and activities. We are a tech-focused firm solving the challenging problem of organizing the extremely fragmented local activities and destination services space.