What is digital marketing?

Digital marketing refers to online marketing. It is a marketing strategy where the medium of communication is the Internet and the target audience is anyone who owns a smart phone, tablet, laptop, or any device with an Internet connection. Digital marketing makes ample use of audio, visual, and textual content on the World Wide Web, and the audience that digital marketers target is referred to as a “digital audience”.

What are the career opportunities in digital marketing?

There are a wide plethora of jobs available in the digital marketing industry. Search Engine Optimization (SEO), Content Development, Social Media Marketing (SMM), Social Media Optimization (SMO) Social Media Management, Blogging, Search Engine Marketing (SEM), and Email Marketing are some of the more common jobs in the digital marketing job sector. However, practically any job that involves marketing on the Internet is a job that falls under the banner of “Digital Marketing Jobs”.

Whatever you choose to do though, the best part about a digital marketing career is that it’s versatile and flexible: You can work as a full-time digital marketer for a company, become an entrepreneur in the field, or offer your services as a digital marketing freelancer.

What are the qualifications required to do the course?

A degree is mandatory for any digital marketing job. So anyone who has completed a bachelor’s degree (at least) is eligible to pursue a course in digital marketing.

However, for freelancing digital marketing professionals, a degree is not a mandatory requirement.

Do you provide certificates after the course?

Yes, a course completion certificate will be issued to you once you complete the digital marketing course.

What are the job prospects like for experienced marketers?

Basically, marketing on the digital platform is called digital marketing. Thus, any experience in marketing will be an added advantage on the digital platform as well. And it will also result in a considerable hike to your salary as per the industry standards.

How much salary can a fresher digital marketing professional expect?

In general, someone taking up a full-time digital marketing job in a company at the entry level can expect a salary of Rs.15000 to 20000 a month in case you are getting in operations. However, that’s the lower end of the salary spectrum in the digital marketing industry. If you are getting into the marketing department, you can expect to get a higher salary, based on your qualifications, academic performance, experience, and communication skills (and also the company you’re joining in some cases).

Why should my company use digital marketing?

In today’s Internet age, not using digital marketing for your company isn’t even an option if you want to stay abreast of your competitors. If you don’t employ digital marketing strategies for your business, it’s as good as doing without a marketing strategy at all for your business. Besides, compared to traditional means of marketing and advertising, you’ll find that the online platform gets you much better returns for the time and money you invest.

Digital marketing and your current marketing plan

What does digital marketing cost? And how time-consuming is it?

A digital marketer’s salary can vary anywhere from 1.8 lakhs to 4.5 lakhs per year in India, depending on the digital marketer’s skills and experience. And that’s included in the costs of digital marketing if you’re hiring a digital marketer. If you are the one employing the digital marketing tools you know though, the cost is much less (usually anywhere from Rs. 8,000 to 60,000 per year, depending on the strategies and tools you employ).

“Time” is what a good digital marketing really requires though. For not only does digital marketing include developing/designing original content, it also requires management of such content with various digital marketing strategies and tools (like SEO, SMO, SMM, SEM, Web Analytics, etc.). So sometimes, this can take many hours in a single day, especially in the initial stages of a digital marketing strategy. But after a good strategy and plan is set into motion, a digital marketing campaign or strategy might only need your time for a few hours a day, or even a few hours a week.