In this age of instant (Internet) communication and social media, it is pretty obvious that digital marketing has an edge over traditional marketing. But, traditional marketing obviously has not become obsolete.
Traditional marketing does have its place even now. However, with the current trends, it is incomprehensible to treat traditional marketing as anything but a supplement to online digital marketing. Any business, in fact – especially startups and new businesses – will find themselves missing out if they neglect the digital marketing avenue.
However, if you need a little more persuasion, here is a list of advantages of digital marketing over traditional marketing:
- Small Businesses can Compete Much More Evenly with Their Bigger Competitors:
The level playing field that digital marketing provides between businesses of all sizes and budgets is one of the main reasons why digital marketing wins over traditional marketing. It doesn’t matter if you are a startup or a big conglomerate with departments ready to market for you. When it comes to Internet marketing, what a digital marketer needs to do is understand the current digital marketing trends and form a marketing strategy based on those trends. Tech expertise, SEO know-how, and knowledge about online trends and online audience behaviors are what will win the day in the virtual realm. (And then, of course, being consistent and creating valuable content for the niche audience of the business.)
For instance, when a small business invests in traditional marketing methods, they not only have more limited funds (than a larger business would), but they are also limited geographically if they have only one main office for their business. However, online, both big and small enterprises can compete for a global market, regardless of their size or number of (geographical) branches.
- Vastly Reduced Marketing Costs:
Digital marketing, compared to traditional marketing, is much more affordable. It is this factor too that makes it easier for all kinds and sizes of businesses to apply digital marketing strategies over traditional methods of marketing.
In fact, a lot of the digital marketing tools and techniques that one can use and find online are perfectly free. However, even if you do decide to employ paid digital marketing techniques, the truth is that the fee doesn’t make a dent in your budget – not anywhere near as much as a traditional marketing avenue would have. Plus, online ads impact audiences for much longer than traditional ads ever do, thereby giving you even better value for the money you spent.
For example, an ear panel ad or a full-page ad in a newspaper – for a single day – can easily go into thousands and lakhs in terms of price. However, an ad the same size that is posted online costs a fraction of that amount. And, especially if it’s put up on social media or on the business’s website, it has a lifetime potential to influence customers.
- Marketing Impact can be Measured in Real Time:
Measuring the impact of a digital marketing strategy is incredibly less hassle-free than if you had to analyze a traditional marketing avenue. Even better, you can measure such results in real time as well, as online (digital) marketing practices usually transfer analytical data instantly so that you can see how your strategy is working for your business in real time. This, in turn, will allow a digital marketer to tweak their online marketing methods to improve the niche audience response. Conversely, if the marketer has chosen a more traditional marketing avenue, they would have had to wait for the data to come in and then reapply their marketing strategy after a delay.
For example, on Facebook and Twitter, insights on your posts and tweets (respectively) can be checked at any time of the day, and they show real-time updates of how your followers and non-followers are engaging with your posts. The same real-time impact statistics can also be seen for YouTube videos as well.
- Easier Avenues for Brand Development:
When you market online, the entire virtual realm – meaning everyone in the world with Internet connection – is your potential customer. And hence, your business and brand can count on much better exposure when it’s marketed online. Moreover, there are just so many numerous platforms when you choose digital marketing: email marketing, video marketing, social media marketing, blogging, PPCs, Sponsored search engine ads, Pop-Up ads, online Banner ads, and basically the online equivalent of every traditional marketing platform out there, and a lot more.
And it all costs a fraction of the amount such branding strategies would have cost a business, had it chosen traditional marketing avenues. (Plus, don’t forget the global exposure that the World Wide Web offers for online ads and digital marketing posts.)
- Aid Through Engagement from Your Online Audience:
Your online audience engages with your posts and images and all other online marketing content via shares, likes, comments, tweets, re-blogs, etc. So, in essence, your online audience niche is acting as the secondary marketers for your business – as long as they like and find value in your content. Your business’s marketing content could even go viral under the right conditions, and you wouldn’t have to pay a single extra cent for that kind of exposure. The same could not be said for traditional marketing methods:
Flyers and billboards can’t go viral, but online videos, tweets, and blog posts certainly can!
- Long-Lasting Content:
Unless you’re using time-limited content, your businesses online marketing content has the potential to last forever. In fact, it’s downright eerie how a post that was first created five years ago can suddenly crop up again all over the Internet. But this is great news for marketers: They don’t have to create new content all the time. They can use old content that is currently relevant along with their new content and make a brand new digital marketing strategy with it.
Plus, even if you cannot use the old marketing content you have entirely, you can always repurpose the content or merely tweak it to be more relevant. The main point, though, is that digital marketers will now have access to – and use of – their content on the Internet for a very long time.
For example, any video or blog post you post on a business’s Facebook page will be stored there on the page for as long as the account lasts. So, if it’s relevant, these videos and links can be re-shared as a new update even five years after they were first posted.
- Unobtrusive Marketing Content:
On the World Wide Web, the most irritating marketing concept that your audience might encounter is the Pop-Up Ad and Spam Emails. However, with email software adequately keeping most spam mails away from the user’s Inbox, and website owners being smarter about how frequently and irrelevantly Pop-Up Ads might pop up, even these are minor annoyances now.
In fact, audiences now choose the types of emails, newsletters, and ads they want to see, bringing about the fact that audiences only see what they find relevant. And that’s a far cry from the marketing phone calls or flyers that are sent – without permission – to all and sundry.
For example, when you visit a website, they often ask whether you’d like to subscribe to a newsletter or regular updates before you start receiving emails on the same. And an “Unsubscribe” option is available when you want them to stop. (Emails that don’t follow this route are obviously spam websites, and they can be marked as spam by users in order to not receive them anymore.)
There are a number of other benefits when it comes to using digital marketing over traditional marketing methods – from the more intricate advantages to the more obvious ones. But, for the purpose of this article, we’ve limited the content to the more speedy and apparent plus points of this marketing medium. At the very heart of the digital marketing trend, though, is this pertinent fact: This is the Information Age with the Internet leading the charge. Hence, the most obvious and smartest marketing strategy is to make full use of the advantages that the digital marketing sphere offers.