Online Digital Marketing Course

*Mandatory field

Benefits of Studying Online

The same Learning Catalyst faculty experience delivered via Google Hangouts

Learning becomes more effective when online sessions are conducted. And more so when you have the same industry professionals from Learning Catalyst, teaching and mentoring you with Google Hangout. Interact with these subject matter experts to get your doubts cleared or to get assistance on assignments. The rich experience of our expert faculty from the marketing domain will ensure that you are trained in sync with the industry requirements.

Supplemented by anytime anywhere learning in the form of recorded videos

No need to rush to your class. Just get online and access the course material online or download them to read lateror interact with your instructor through webinars to clarify any doubts that you have. Teaching, interaction, feedback and coaching; all four take place on the digital platform and you can participate without any hassle. The pre-recorded lectures, videos, PPTs, notes and tips are available 24*7 and you can access them on your desktop, laptop, tablet or mobile; it is your choice.

Backed by assistance for freelancing and placement support

When it comes to placements, it is your choice and decision regarding the mode of work. You can opt for a full time job or choose the freelancing option. You will be assisted for both the working modes with 100% placement  assistance.

Industry relevant syllabus

Online learning is in sync with global standards as the study material constantly gets enriched through interaction and collaboration. Our course is fully in tune with the skill set the industry needs and any update is added to the course in time. You can catch up with them through the updated online study material and if you have any query, just reach out to Google hangout. Webinars and instructor-led classes are also conducted to keep you abreast of the latest developments.

How Digital Marketing Online Training Classes Works?

Get A Unique Learning Experience With Our Online Courses, Taught By World Class Digital Marketing
Professionals Through Google Hangout

  • Once you enroll in our online courses, you will be given full access to the online study material.The online classes held on Google Hangout, will give you theoretical as well as practical knowledge of the different domains of digital marketing.
  • The video lectures, PPTsand other learning resources like webinars will guide you through the industry validated course material. You can reach out to your subject matter experts and instructors to get your doubts cleared.
  • Live projects form part of the curriculum and you get to work with the best minds. In case you need an assistance to complete an
    assessment, you can seek of your fellow students at the student forum.
  • You will be assessed and certified via digital assignments or computer-based exams, which are conducted at Pearson VUE test centers around the world. After successfully passed them, you become a globally certified digital marketing professional.

Our Internet Marketing Online Training  Faculty

Kiran Hota

Kiran Hota

Associate
@ Accel Partners
Samrat Dsouza

Samrat Dsouza

Owner & Founder
@ Fast Web Group
Jaideep Bir

Jaideep Bir

Co Founder
@ Recommend.ly
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Digital Marketing Online Course Syllabus

Basics of Google Adwords

Why is Adwords the most widely used SEM program How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages

Competition analysis

Studying competition sites to understand best practices which can be used.

SEO Tools and Tech issues

Webmaster Tools and basic tech issues while doing SEO

Optimizing the Website for Search Engines

How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization

Optimizing the Adwords Account

Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campai

Understanding Search Engines

How crawlersindex the web-pages, and rank them.HTML and Tags

Dive-in to main SMO toolst

Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest

Basics of Paid Search

In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens

Sample Lectures From Our Online Marketing  course

FAQS

What is digital marketing?

Digital marketing refers to online marketing. It is a marketing strategy where the medium of communication is the Internet and the target audience is anyone who owns a smart phone, tablet, laptop, or any device with an Internet connection. Digital marketing makes ample use of audio, visual, and textual content on the World Wide Web, and the audience that digital marketers target is referred to as a “digital audience”.

What are the career opportunities in digital marketing?

There are a wide plethora of jobs available in the digital marketing industry. Search Engine Optimization (SEO), Content Development, Social Media Marketing (SMM), Social Media Optimization (SMO) Social Media Management, Blogging, Search Engine Marketing (SEM), and Email Marketing are some of the more common jobs in the digital marketing job sector. However, practically any job that involves marketing on the Internet is a job that falls under the banner of “Digital Marketing Jobs”.

Whatever you choose to do though, the best part about a digital marketing career is that it’s versatile and flexible: You can work as a full-time digital marketer for a company, become an entrepreneur in the field, or offer your services as a digital marketing freelancer.

Do you provide placement assistance?

Yes, we will definitely provide you placement assistance! You can expect us to provide around 3 to 5 interview calls from various good companies. And based on your performance at those interviews, you can secure a job in this field.

What kind of practical experience will I get in this course?

Various practical assignments and exercises will be part of the curriculum for this course. For instance, you will have to run live advertising campaigns online, create digital marketing strategies where you utilize social media, take up SEO projects, and much more.

You may even take up a digital marketing internship during the course withany of our own corporate clients. However, this will be dependent on your availability for the job and their requirements for your services.

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