Digital Marketing Job Opportunity in Ecommerce Companies in 2017 – Guidebook – Updated on 23rd May

Jobs in Ecommerce are Growing by 10%!

Ecommerce is Thriving in Today’s Digital Era

Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

 Ecommerce is Thriving in Today’s Digital Era Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

Mobile Internet Marketing has Become the Main Platform for Ecommerce Marketing Strategies

In addition to this, social networking plays a major role in regulating traffic towards certain websites. And since most people access social media like Facebook on their mobiles, a radical change in perspectives has come about. This has, in turn, led to a major shift towards mobile marketing and its related offshoots in recent years. In fact, experts continue to predict that mobile marketing is the sector to look out for this year and the years to come.

Exciting and Innovative Job Opportunities Await Ecommerce Students

The most exciting part of E-commerce careers is the novelty of the field. Since most career options are being created to address new needs of the market, prospective employees will receive the opportunity to research, learn, and forge new paths. Every year will bring forth new challenges and new avenues to discover amazing possibilities. Of these many possibilities, Marchitecture, Marketing Cloud Companies, Mobile Optimization, Robobranding, Social Media Marketing, 3D Printing are some of them. So, if you’re an ecommerce student, check out the following wealth of opportunities:

Marchitecture

Marchitecture: A combination of marketing and architecture, this field is trying to address the issue of data overdose. Since the vast amount of data being generated every second is predicted to pose a problem, most companies want to take precautionary measures to create data that is bound by necessity, logic, and regulations.

Marketing Cloud Companies for Data Management and Customer Relationship Management Opportunities

Yet another career choice that is quickly gaining popularity is the field of Marketing Cloud Companies. This particular sector of e-commerce focuses on making storage and management of data more effective. It also involves finding ways to improve communication between the business and the client. If creating Data Management Platforms and Customer Relationship Management portals is what interests you, then this is the field for you.

(Do note that these two are two separate job opportunities in ecommerce.)

3D Printing (a More Futuristic Opportunity)

Another exciting new career choice for E-commerce students is that of 3D printing. Though it is in its infancy, a lot of research and development is being conducted in the field. It won’t be long that 3D printing enters e-commerce and changes customer-seller relationships in a radical manner. On the ecommerce job-front, however, 3D Printing will likely fall into the manufacturing and design section of the industry. Another option – although one that will likely happen well into the future, rather than now – will likely be that 3D printing designs might be sold instead of the actual product on ecommerce sites when it comes to certain categories of products.

Mobile App Development, Optimization, and Marketing

Mobile app development optimization is another field that is very popular because of the constantly growing importance (and growing trends) of mobile marketing. E-commerce students will also receive opportunities to learn and conduct research on ways to integrate artificial intelligence into customer service. Facebook M is, in fact, one innovative foray into mobile AI that is entering the stream. (Soon, many more companies will likely follow, thereby opening up a plethora of job opportunities for E-commerce students.) In addition, every ecommerce site now needs a mobile device Internet-equivalent to keep up with the growing numbers of mobile users and customers. So if app development and optimization is your thing, you’re in the right ecommerce field here.

Programming

Fields like Robobranding are also being explored as the next big thing in ecommerce. So much so that ecommerce students equipped with basic programming and software knowledge can prepare themselves for these new exciting opportunities by enrolling in courses that teach DTP (Data Management Platforms) and CSM (Customer Relationship Management) in order to remain updated.

Search Engine Optimization

While mobile Internet usage is on the rise, that doesn’t mean that ecommerce websites are obsolete. Rather, it simply means that ecommerce websites now need to be optimized for mobile viewing and interaction as well. Hence, optimizing ecommerce websites for easy navigation, comprehension, and keyword searches and sales are still very much needed in this field. And if that’s your cup of tea, then SEO might well be the job opportunity for you.

Social Media Marketing

More than any other platform, it is on social media that most ecommerce-related marketing ventures seem to thrive. (Actually, forget that, most digital marketing avenues use social media more than any other digital platform for marketing and engagement purposes.) As such, social media marketing is a hotspot for job opportunities in the ecommerce world.

Design & Video Marketing

Video Marketing is a hot hub of opportunities at the moment as Internet users seem to react more to video content than any other medium. Hence, ecommerce sites are increasingly using video ads, demo videos, and the like on their sites. Consequently, those candidates who have a creative flair and a knack for making videos will get good opportunities in ecommerce. Plus, designers (i.e., web designers, graphic designers, etc.) are in equally high demand.

Overall, prospective employees will be very much benefited if they have a quest for learning and an ability to constantly update one’s knowledge in their field.  For, the jobs and skills related to E-commerce are innovating and increasing quickly, and opportunities are aplenty for the well-informed, prepared candidate. Plus, a creative bent of mind will also help when it comes to standing out and coming up with innovative ideas – both to make yourself stand out in the field as well as to help the ecommerce company you work for stand out from among its many competitors.

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