A Brief Introduction to KPO Careers
For a brief introduction as to the exact meaning of KPO, KPO refers to Knowledge Process Outsourcing, which is actually an extension of Business Process Outsourcing (BPO) but with a focus on the information side of business processes. Thus, KPO is, in general, a more complex process than BPO. And hence, it also requires a high level of organization as well as effective communication channels between the operators.
So, now that you know what you’re dealing with, let’s get to the various jobs you can take up in KPOs. From the digital side of the arena, you have quite a range of digital marketing job opportunities available in KPOs, in addition to other jobs related to knowledge and information processes. So it’s a literal gold mine for anyone interested in this field. The graph below on Big Data’s rate of market growth is proof of the job potential available in KPOs:
As such, here are some of the many digital job one can look forward to in a KPO company:
Web Analytics Jobs
As most, if not all, KPO processes relate to information and knowledge sharing on the Internet, Web Analytics jobs are a dime a dozen in KPOs. What you need to snag and flourish in this job are keen analytical skills, digital know-how, and a capacity to update yourself on the new trends, patterns, and analytical software innovations that are constantly coming up all over the World Wide Web. To clarify, Web Analytics refers to collecting web data, measuring it, and then analyzing it in order to report the results obtained. And this is essential to not only figure out how something is faring online, but also to figure out how to improve the current processes or possibly fix the things that are not working out the way they should.
Consider, in simpler terms, that Web Analytics is the review board to any new digital marketing strategy: This is the department that reviews the improvements (or lack thereof) in the online traffic, conversions, and engagements of a company’s website and social media presence. And they then check to see whether the trends line up with the company’s goals. If it doesn’t, or if the trends are different from what was aimed for in the first place, the Web Analytics department is what tells you how and why that happens, and what can be done to change it. The opposite too can be the responsibility of one employed in Web Analytics. That is, if a company’s web traffic suddenly boosts for no reason, the Web Analytics personnel will be called upon to figure out what caused that boost in order to hopefully replicate the effect.
Social Media Jobs
Social media refers to online social platforms where users interact over the World Wide Web. Most data is shared on social networking accounts, and it is currently the best way possible to gain an audience for a post, offer, or news. However, businesses are required to also interact with their followers on social media. So it’s not enough to just generate content and share it. Rather, interactions via comments, likes, and shares of other posts – just like a regular person interacting on social media would do among their connections – are essential.
When it comes to social media jobs, the jobs are many and varied: It can range from analysis to content creation, marketing strategy to video production, and interacting on behalf of a company to managing the entire social media strategy as a supervisor or manager. Generally, however, you will likely first land a post where you are supposed to manage social media accounts, post content regularly, engage with followers on behalf of a company, and generally do everything you can to increase your follower count and engagement constantly.
Needless to say, social media job posts will require being analytical, logical, creative, and updated, all at the same time. For everything you will do on a company’s social media account is a marketing factor in one way or the other.
If you want anything that you put up online to gain the right kind of audience and the necessary kind of reactions, SEO is essential. So the demand for SEO experts is only rising by the day, as it is quite necessary for practically any online platform that deals with content like websites, blogs, social media, and a lot more.
SEO personnel (among other things) are now generally required to know about keyword searches, web trends, hashtags, and the kind of media content and digital marketing strategy that is currently the best medium for a company.
Just check out the graph below:
Also note that digital marketing and SEO cannot be separated at any level anymore – which is why familiarity with such digital marketing concepts is essential now for an SEO expert or analyst.
Web Research Jobs
In order to gain a good online marketing strategy, research and identification of online trends is essential. So web researchers are a prime job opportunity in KPOs. These researchers are the ones who find out what is currently trending on the web, what certain audience pattern indicate, and how and what content should be generated in order to create the most impact on the online target audience. Analytical skills, logical thinking, and the ability to assimilate a lot of information and understand current trends, is all essential for such a job.
Design jobs are another that’s aplenty in KPOs. After all, a platform needs to be designed on which content can be posted on. And it has to be designed in such a way that it is user-friendly, responsive, effective, and serviceable over a variety of platforms and devices. However, do note that designers who have digital marketing related experience will be preferred for such jobs, as such people will be able to work well with the entire digital marketing team at the KPO (although, this is not essential either as digital marketing can definitely be picked up if you are someone who is familiar with digital platforms and are willing to learn).
There are plenty more jobs that you can find in KPOs. But these are the ones with the most amount of growth and opportunity in the digital arena.