What You Need to Know about a Career in Digital Marketing- Updated on 22nd january 2016


There is a humorous image on the internet that has modified Maslow’s Hierarchy of Needs, where the most basic needs of food, water, shelter, and security have been usurped by the “basic needs” of “Battery” and “Wi-Fi” instead. It was, of course, created to incite a giggle or a smile. But it also indicates how much we depend on the Internet and World Wide Web in that we could all relate to that image so easily. For most today would certainly feel utterly lost without a charged battery and an internet connection for their mobile device. In fact, this boost of internet activity and cyber involvement has also extended to the job market. So there are tons of job searches going on now that range from digital marketing jobs  to online social media jobs from home from all over the world.

Consequently, it is not much of a surprise that businesses and markets have also moved on to the online sphere. They’ve even made some major investments in digital marketing, as a majority of their potential and existing customers frequent this cyber realm more than any other. And the fact that the online platform allows for a wider platform of customers doesn’t hurt businesses either. Hence, careers in digital marketing have sky-rocketed into a very lucrative field. So if you’re looking to enter this field, here are a couple of things you should know: 

What is Digital Marketing?

Technicalities of the term aside, in essence, the term “digital marketing” basically means marketing online and creating digital marketing content that you can post online. In other words, when you market something by tweeting it, posting it on Facebook, creating a website, or taking any other such similar action online, you are participating in digital marketing. 

What is the Scope for Digital Marketing in Today’s World?

In short, the answer to that above question would be: A lot. Every business, product, cause, event, and person who wants their name to be known now has a digital and online presence. So when it comes to jobs in this field, you’ll be happy to know that you have plenty of scope and choices to pick from. Better yet, it’s getting to be a soundly lucrative job in India as well. And even better, all you need are practical skills online for this job. So no matter your qualification, if you have the skills, you’re in. Skills definitely speak louder than formal degrees in this field (although, if you have a relevant degree, that’s cool too. You just need the skills with it again). So, for instance, if you’re looking for digital marketing jobs  or looking for SEO jobs for BA English graduates in Mumbai, or even looking for social media management jobs in Bangalore regardless of your qualification, you will certainly find it – that is, if you know what you’re doing in this online marketing field. 

What are the Skills One Needs to Become a Digital Marketer?

Well, as with any field, there are some common skills and characteristics that would help you succeed in this particular career path. Some of the more essential traits a digital marketer should have are given below: 

A Digital Marketer Should be Internet Savvy

Actually, this first skill should be obvious. After all, all your work as a digital marketer is going to be online. So of course you would have to know your way around the Internet. However, do note that, if you want a career in this field, then it’s not enough if you just know how to send an email or search a topic on Google. Oh no.

If you want to make a fruitful career in this field, you need to know your way around different email accounts, social media accounts, search engines, websites, forums, public portals, and every other possible marketing platform on the Internet. You should also know your way around apps, weblogs, hash tags, and podcasts. 

A Digital Marketer Should Be Intuitively Aware of Trends and Patterns

This is something you can only gain with practice, really. And it means that you should be able to study trending material and digital content that has gone viral online, and then be able to guess the pattern of popular posts on the Internet at a current time. Because once you know what is popular at the moment, you will be able to style your own digital marketing content similarly. In other words, you should be able to study patterns and trends online and know what content would be appealing to your audience. 

A Digital Marketer Has to Be an Effective Communicator

As a digital marketer, misinterpretation of information is your mortal enemy. Everything you communicate via digital marketing methods must be clear, concise, and communicate exactly what you want to say to your audience. Vagueness, and open interpretation of your digital content, where the main message is unclear or misinterpreted, is a massive no-no. So watch out for that. Don’t ever love your concept to the point that you don’t see it’s effective. The message is the main dish here. So however you dress it up, make sure it’s clearly visible no matter what.

A Digital Marketer Must Be Creative

Creativity is perhaps the most important aspect you need to have in digital marketing. Because even if you have a lot of technical know-how, and study trends and what is popular, all of that will amount to nothing if you can’t create original digital content for your marketing purposes. Yes, you may take a few “inspired” choices from other sources. But in the end, styling those inspirations into something unique and original and appealing – or better yet, creating something entirely your own – is what really marks you as a savant in your field. Creativity is the best tool you can have in your arsenal here. 

A Digital Marketer Should Understand Content and the Media by which This Content Can Be Communicated

As a digital marketer will have to create content to post online, it is very necessary that he or she has a good understanding of words and images and how they communicate certain ideas in various combinations – for those are the building blocks of what digital content is made up of in the end. And in addition to that, understanding audio, visual, and textual media (i.e., the channels through which the marketing message is spread) is also essential. An understanding of semantics, semiotics, and hermeneutics would greatly help here as well.