According to a report published in the leading daily, The Times of India, digital marketing will create 1.5 lakh jobs in India by 2016. Now, this is really a huge figure and one that will definitely bring joy to those looking to make a fruitful career in this emerging field. As per the report, the rise in number of e-commerce ventures, increasing smart phone/internet usage and the growing realization of social media’s impact have created a good demand for digital marketing professionals. Unfortunately, there is lack of skilled and experienced professionals who can do justice to the diverse job profiles in the digital marketing domain.
But the brighter side of the scenario is that jobs will be raining in the times to come. Also, since there is lack of experienced professionals, there is a fair demand for freshers, especially in the startups, budding digital marketing agencies and small businesses. The best thing about the field is that its doors are open to freshers from all academic backgrounds-whether arts, science, management or technology. What you need is a passion to learn and grow.
Areas of Digital Marketing
Digital marketing is a very versatile and exhaustive field that covers various niches and each niche requires a specialist to handle the work demands. Let us take a look at them:
- Search Engine Optimization (SEO) – This is the fastest growing niche with the highest demand as SEO specialists are responsible for increasing the visibility of the website or portal. They bring high page rankings, engage internet users, do inbound marketing and their efforts help in lead optimization and analytics.
- Social Media Marketing (SMM) – Social media is a highly effective medium with numerous channels that can engage customers effectively and at lower costs. A SMM specialist creates and consolidates the web presence of the company on these platforms through competent marketing strategies.
- Content Creation, Management & Development – Content is the backbone of websites and social media. And to grab eyeballs and attention, having attractive content is a must. The writers, copy editors, short film makers, copy writers and content developers create and develop catchy content for the sites and social media platforms.
- Web Analytics – The site traffic, engaged users, leads, etc. have to be carefully evaluated and analyzed in order to develop suitable strategies. The data analyzer works in collaboration with the SEO specialist to utilize the findings.
The bigger names who will be hiring include KPOs like Accenture, Sapient, e-commerce ventures such as Flipkart, Amazon, Snapdeal, Myntra and global giants like Google, Facebook and Yahoo. The jobs will also be available in the numerous different companies with a web presence and digital marketing agencies that have sprung up, owing to the digital revolution in the making. Freshers can expect a fair package initially and it is sure to go up with time and experience. And last but not the least, one can also take the route of entrepreneurship or freelancing.