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Why you should study Integrated Digital Marketing @ Learning Catalyst

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

About Learning Catalyst

Learning Catalyst provides the finest Digital Marketing course in Mumbai. We have industry experts as our faculty for our Digital Marketing Course in Mumbai. Apart from Mumbai, we also provide Digital Marketing courses in other major cities of India.Below, you can browse through the topics we cover in the module of our Digital Marketing course in Mumbai. Also, you can discover what you can achieve after you complete our Integrated Digital Marketing course in Mumbai.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Course Content of Digital Marketing Course in Mumbai | Vile Parle

Internet Marketing : Evolution, Benefits and Potential

What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent player

Competition analysis

Studying competition sites to understand best practices which can be used.

SEO Tools and Tech issues

Webmaster Tools and basic tech issues while doing SEO

Basics of Google Adwords

Why is Adwords the most widely used SEM program How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages

Introduction to Analytics

Importance of the website analytics function & various analytic tools.

Optimizing the Website for Search Engines

How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization

Analyzing Google Analytics Reports

Analyzing and interpreting essential website data How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom

Integrated campaign thinking and Planning

Putting all the digital marketing tactics together to solve a client problem

Optimizing the Adwords Account

Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campai

Understanding Search Engines

How crawlersindex the web-pages, and rank them.HTML and Tags

Dive-in to main SMO toolst

Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest

Basics of Paid Search

In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens

Keyword research and Campaign Structure

How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure

Social Media Optimization : History, Benefits and Potential

Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above

Measuring Social Media Optimization & Online Reputation Management

How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities

  • Classroom Option
  • Venue: Office No-2, Ground floor, Ganga keshav SO, Hanuman Road, Cross Road No.1, Opp- Lakme salon,Vile Parle (E), Mumbai- 400057.
  • Session: Weekdays and weekend both options available
  • Duration: 3 Months
  • Cost: 29500/- + service tax
  • Contact: +91 89761 05325
  • Certification: Yes
  • Online Option
  • Venue: Google Hangout!
    .
  • Session: Weekdays and weekend both options available
  • Duration: 3 Months
  • Cost: 22500/- + service tax
  • Contact: +91 89761 05325
  • Certification: Yes

Both options include a free two month membership of  Web-stepup (www.web-stepup.com). Web-stepup is a  managed freelancing  platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects ! 

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