The Ins and Outs of Digital Marketing Career Options- Updated on 23rd January 2016


With more and more companies entering the digital arena and e-commerce gaining stronghold in the Indian economy, a world of career opportunities has opened up for the youth. If one is tech-savvy or possesses a degree in computer science or computer applications, one can easily look forward to making a fruitful career in this sector. One can be a web designer, app developer, SEO specialist and much more. But the most exciting and dynamic opportunities lie in digital marketing. Digital marketing career options are quite versatile and full of advancement and growth.

You just need to have your heart and skills in the right place and there is no dearth of jobs. It is an emerging field with a bright future that will keep on expanding in the years to come. Though in a nascent stage, it is growing fast and youngsters are quite excited to explore the diverse digital marketing career options. But the only hitch they face is lack of professional training institutes which can equip them with the right skills and knowledge. Well, as said above, it is an emerging field and therefore, most of the learning comes during the job itself. It is more about practice and learning by doing. But there are a few credible institutes that teach you the tricks of the trade. One can also go for online courses by Google and Microsoft.

If you are exploring digital marketing career options, it would do you good to check out the various areas that come within its ambit.

SEO or Search Engine Optimization                                                    

This is the most basic step of digital marketing that is related with the page ranking of a site. It is about increasing the visibility of the website on search engines like Google, Yahoo, Bing, etc. It decides the position of the web pages. A very vital aspect of digital marketing, it is the foundation of a company’s online presence and the first step towards developing a competent online marketing strategy.

Email Marketing

Emails and newsletters are very important means of communication through which companies inform customers about the new launches, periodic updates and other information. They help to engage the customers and also bring new customers as the leads can be positively influenced with the help of this sharing tool.

SMM or Social Media Marketing

The main action is here.  Be it Facebook or Twitter, no company can ignore the importance of social media networking and they are capitalizing on it a great deal. From basic business pages of entrepreneurs to detailed social media presence of top-notch corporations, social media has emerged as a very effective platform to market one’s products and brand. Every update and post is a way to influence the audience and generate interest in them.

Web Analytics

The traffic, leads and online customers are a storehouse of information that can be utilized to gain important insights into their behavior and mold marketing strategies accordingly. This is done with the help of data analytics and the digital database is scoured from all angles to seek details that will help to increase sales. An important aspect of market research, it forms the core of digital marketing plans and campaigns.

Mobile Marketing

Smart phones are everywhere and slowly they are turning into hubs of consumer activity which means digital marketers have to tap this resource. And it is done through promo offers, updates, advertisements and informative updates. The aim is to engage the users and keep them interested.

SEM or Search Engine Marketing

Paid search listings are also important as they can maximize the visibility of your website. Sponsored placements and advertising help to bring your website into the eyes of people. It is related with running effective PPC campaigns and aids search engine optimization.

As for digital marketing career options, you have got a wide range of job profiles and depending on your skills, interest and aptitude, you can venture into any of the fields listed below. All are promising with ample scope to grow and learn.

Content Writing/Content Development

If you are passionate about writing and enjoy doing research on different subjects, you can foray into content writing and development. Content is the backbone of any website or marketing campaign and it can be in the form of text, images, info graphics, short films, videos and the like. If you can write articles, blog posts, sales copies, scripts then this is the right profession for you that you will enjoy thoroughly.

Social Media Management

Are you a social media enthusiast? Do you love interacting with people on different social networking platforms? Have you got a flair for effective communication and knowledge of what will engage the audience? If yes, you can become a social media manager and oversee the marketing campaign on the different social media platforms. It is a dynamic profile where you get to learn a lot about the working of social media platforms.

SEO specialization

Search engines are the primary sources of web traffic and page ranking plays a significant role in the popularity of online campaigns. It is the base on which further digital marketing strategies are built. So, if you have knowledge of HTML, key words, link building and date analysis, you can become an SEO specialist. This is a very lucrative profile where you can flourish to great heights with time and experience.

Places to explore digital marketing career options

To make a career in the different branches of digital marketing about which we have explained above, you can explore the following places:

  1. Digital marketing consultancies/agencies – There are lots of consultancies and marketing agencies that specialize in services like online advertising, wed design and development, mobile marketing, social media marketing, search engine optimization, online reputation management and other related segments. They are present in many cities and famous names include Pinstorm, Webchutney, SubmitEdge, Social Wavelength, LogicServe, Brainwork Tech, and a lot more.
  2. Small businesses – Thanks to the Internet, many small businesses have come up on the digital scene that are offering services in web designing, development and online marketing, which again widens the digital marketing career options. If you want, you can also start your own business or join a small scale firm. Most of them hire freelancers and thus, you can work from home. All have an online presence and can be easily contacted through email or phone call or social networking sites.
  3. KPOs and software companies – KPOs or Knowledge Process Outsourcing companies and software companies have entered the digital marketing segment in a big way. Many are involved in the processing of marketing work and have a great demand for SEO executives, creative directors, media analysts, web analytics managers, content writers, SEM experts and other professionals who are on the lookout for digital marketing career options that offer diverse roles. The popular names in this segment are Accenture, Facebook, Amazon, Alivenow, Brainwork, etc.
  4. Marketing Department of companies – Every company with a fair scale of operations has a separate marketing department to take care of the marketing activities. And since the digital audience also needs to be catered to, it has to carry out activities for the digital space as well. This means there is a demand for professionals who can do online marketing, social media management, content writing, email marketing, web analysis and all the different work related to digital marketing. You can join any of these companies where vacancies are available.


The long and short of the story is that the future belongs to digital marketing. It is a booming career option that invites people from all academic disciplines. Anyone with an interest and aptitude for digital technology can join the field and rise to good positions. You can further read about the scope of a career in online marketing from the article, “Career paths and Scope in online marketing in Today’s World.”

If you are innovative, hungry to learn and passionate then sky is the limit for your growth in this field. And since there are so many avenues to capitalize your skills and talent, people from different backgrounds are entering the scene in good numbers. It is just about being focused and consistent. You will get to reap rich rewards and the digital marketing career options will definitely bring you complete career satisfaction.