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| we are covered |
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Program OutcomesThis one-day program has been designed to help you START or significantly IMPROVE your mobile marketing efforts. Through the carefully chosen case studies, we will make you confident of making a phased roboust mobile marketing plan for your brand/business |
Program Outline |
| Session Topic | Some of the areas that will be covered | |
| What makes mobile advertising so enticing | ||
What are the different ways of marketing on the mobile |
What does the ecosystem comprise of (Owners. Creators, Aggregators, Publishers, Operators and End users) | |
| What is SMS advertising | Difference between push and pull based advertising What is database marketing and header/footer advertising |
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| How can the growing mobile internet access be leveraged |
Landing pages, WAP sites, | |
| How to measure success of a mobile marketing campaign | ||
Approach |
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| We pride ourselves in the approach, which differentiates us from the ‘me-too’ types.
You can read our anniversary post on what makes us so special. Majorly case study driven and hands-own (all are advised to carry their own laptops) All participants will also get access to our content repository on this subject which includes specialized information on this subject |
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