Getting the web analytics job that you want..

Web Analytics is a growing tribe in India. Here’s a page you should bookmark if you are keen to know the latest jobs in web analytics in India.


Also came across a nice post on advancing your web analytics career.

Check it out – it’s also got stuff on how to be political and how to make motivated reasoning your friend !





Adobe does it’s 7th buy in 2011 and 2nd one this month – Efficient Frontier.


Although their official press release would want us to believe that Efficient Frontier is a good buy for its “multi-channel” optimization,  it is best know for it’s Paid Search Optimization (bid management, etc..) tools.  This is for larger advertisers (say some one who is spending more than $100k a month on Adwords and other paid search tools). If you speak to any industry exec, he or she will tell you that EF is among the pricier tools. Interactive Avenues is a partner for EF in India

If you look at their top management page, you’ll see that there is an Indian names Anil Kamath who is behind the company’s core tech algorithms. Prior to founding eBoodle, Kamath was Vice President of International Equity Trading at D.E. Shaw & Co., a hedge fund that specializes in using quantitative models for program trading – an experience which would been of great help while building the core algorithms for bid management, etc..



3bn ads served under the InMobi app development fund.

In June 2000, InMobi had launched a mobile app development fund.

After six months, it announced the results of  this venture. The results are startling, given that this basically targeted a lot of amateurish mobile app developers.

Results include:

  • Over 3bn ads were served within mobile apps during the program
  • An average $1 eCPM via in-app mobile advertising
  • 40 per cent of ads served in the US market, the remaining 60 per cent in Europe and Asia
  • 25 per cent contribution to InMobi smartphone performance in December 2010
  • Helped drive an increase of 1.8bn iOS and Android smartphone app impressions monthly on the InMobi network

Must say – Good times for the mobile app development folks



25,000 freelancing opps for Android in the last 15 days on Elance.

To say that the Android freelancing or job market is growing would be an under-statement.  Elance itself had more than 25,000 jobs posted in the last 15 days.

Well, where do you start learning Android – The Developer guide is a great place to learn the basics from who else bit Google.

In fact, Google did the non-techies a huge favour by launching the Android App Inventor – worrisome to a few in the industry because they thought that this would result in more amateurish kind of apps. Of course, you cannot compare a well-thought out customized app with the one created by using this tool, this lowers the barriers majorly.

Learning Catalyst is also offering 6 weeks faculty-led Android programs for those who want to hop into this exciting programming technology