Use of Mobile application i.e. software application for a handheld device is significantly increasing and prompting an increase in the number of various applications developed for supporting mobile devices. Mobile applications are developed for various platforms such as iPhone, Blackberry, Android, Symbian, iPad and Windows mobile. Apple iOS and Google’s Android are the most popular platforms for mobile applications development.

Digital Makeover with Mobile Marketing and Advertising

With increase in mobile marketing and advertising, mobile is no longer considered an emerging channel. Along with social media, it’s become an essential part of every digital marketing and advertising strategy. People worldwide are mostly engaged to their mobile screens, which has generated mobile data traffic.















In 1940, the first mobile technology was only available in taxis, police cars, long- haul trucks, ambulances and other emergency vehicles. And in 1993, the first smartphone (with touchscreen) – IBM Simon was launched by IBM. Today, the power of computer is in the palm of your hand; and mobile network subscription with over seven billion people.

Mobile marketing and advertising can reach anybody and everybody, located anywhere, with advertisements reaching their mobile and gauging user attention. Although user’s attention is short, it is frequent – smart phone users check their phones at least 150 times in a day. Smart phones generate loads of data about their user which can be used to push mobile advertisements to a particular target market. Moreover, with the introduction of 4G, faster mobile speed is not a worry.

Mobile Real Time Bidding (RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. It went mainstream in 2013 with the Twitter acquisition of MoPub, an early leader in mobile RTB technology.However,the explosion in mobile advertising and marketing was as predicted by Google in 2009 by acquisition of Admob for 750 Million Dollar.

In mobile advertisements, it’s the quality traffic that matters rather than just quantity. Henceforth, Cost Per Engagement (CPE) and Cost Per View (CPV) will become the main purchasing models while Cost Per Mille (CPM) will slowly be opted out. Mobile marketing will be more expensive with effective and engaging advertisements. As increasing numbers of users take to mobile devices, brands will adjust their spending budgets with larger allocation to mobile marketing and advertisements.

Users who previously browsed the web on their computers, are now performing 70% of this activity on their mobile phones or tablets. Facebook, Twitter, Instagram, WhatsApp, Vine, and others are drastically becoming  mobile first media and as a brand – being where your consumers are, should be an important step to building your business.

Since the user’s time spent on mobile advertisement is short, creative concept is to be implemented such as dynamic information (including weather or location), integrated mini-game activities, ads responsive to tilts or shakes, or other form of interactivity marketing strategy.
Ad formats in Mobile Advertising are normally standard banners, or expandable banners ( proposed for higher brand recall). Innovative rich media ads, Interstitial Ads, App lists Ads ( variety of apps in a list form) and Video ( Five- and 10-second mobile video spots widely accepted).

Types Of Mobile Marketing and Advertising Strategies

The strategy will depend on your industry or service, target audience, and budget.

App-based marketing:  This Mobile advertising involves mobile apps. There are more than 800000 apps,30 billion downloads and more than 2 billion smartphone users. Services like Google AdMob help create mobile ads within mobile apps.

In-game mobile marketing: This mobile marketing refers to mobile ads that appear within mobile games. These mobile ads can appear as banner pop-ups, full-page image or even video ads that appear between loading screens.

QR codes: QR codes are scanned by users, who are then taken to a specific webpage (to which the code is attached to).

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon user’s location relative to a specific area or business.















Mobile Search ads: Basic Google search ads built for mobile, also featuring add-on extensions like click-to-call or maps.

Mobile Image ads: Image-based ads designed to appear on mobile devices.

SMS: SMS marketing involves feeding a user’s mobile number and sending them text offers.

Mobile rich media advertisements have the ability to increase user’s level of engagement, while mobile search ads is a digital rage with click-to call – this generates genuine users calling for information, who are in consideration stage. This afterthought is why top and mid segment industries have started allocating a budget for mobile marketing and advertising strategy. With Google’s launch of mobile app ads on Search and Youtube, app developers and advertisers can target audience based on their online behavior.

Tags: #mobileadvertising #mobilemarketing #mobileapp #mobileappads #bannerads #mobilertb #clicktocall #mobilesearchads #qrcodes

Google Pushes Mobile App Ads on YouTube and Search

Google has introduced a niche market plan for mobile app developers and advertisers – now, promoting your app is an easy 3 step flow on Search and Youtube. By launching this mobile advertising plan, Google has

Given mobile app ads a new media to target audience.


Job Openings for Hybrid Mobile Application Developer at ZANEC Soft Tech Pvt | Job in Chennai | Learning Catalyst Blog

Job Description :-

Experience in both native mobile app development and hybrid architectures leveraging HTML5, CSS3, and JavaScript. Expert in cross mobile application frameworks like PhoneGap, Sencha Touch and Titanium.

Candidate Profile :-

Education :

UG – Any Graduate – Any Specialization PG – Any Postgraduate – Any Specialization

Company Profile :-

ZANEC Soft Tech Pvt Ltd

ZANEC is an innovative product development company based out of Chennai. We have our presence in the UK and in the US. We have been working exciting products in healthcare, logistics and public services domains.


Job Opening for PHP Website & Mobile Application Tester at Wildnet Technologies | Job in Noida | Learning Catalyst Blog

Job Description :-

Preparing Test Cases.
Experience of working on PHP website & E-commerce is must.
Experience in testing the mobile applications like iPhone, iPad, Android, Blackberry.
Crashes of the application report to the respective team.

Candidate Profile :-

Education :

UG – Any Graduate – Any Specialization
PG – Any Postgraduate – Any Specialization.

Should have hands on experience in web based testing.
Must have at least 2 years of experience in Manual Testing.
Excellent written and verbal communication skills.

Company Profile :-

Wildnet Technologies Pvt Ltd

We are an established ISO Certified 9001:2008 and Google Certified Partner. At present, we have regular clientele in US, UK, Canada, Australia and India. Our six year old entity is today a robust team of 300 plus employees.


Job Openings for Mobile apps Designer (android / IOS) at ADI Softech Pvt. Ltd | Job in Indore | Learning Catalyst Blog

Job Description :-

Should know Adobe Photoshop CS 5,6,Adobe Illustrator CS 5,6,Corel Draw X4,X5 ,Adobe Indesign, Adobe Fireworks CS 5,6 good with HTML 5, J Query,Java Script,should know dreamweaver flash ,good designing skills and should be creative.

Candidate Profile :-

Education :

UG – Any Graduate – Any Specialization
PG – Post Graduation Not Required

We are looking for Mobile application designer for android and ios. should posses good designing skills. Candidates who are not willing to relocate need not apply.

Company Profile :-

ADI Softech Pvt. Ltd

We are a fast growing company which specializes in .NET/Android/iOS/PHP solutions. We are a solutions provider and have been working on medium to large scale projects on the above mentioned technologies.


Job Opening for Technical Architect for Mobile Applications at iQuest Consultants | Job in Pune | Learning Catalyst Blog

Job Descriptions :-

The experience should cover:
Providing solutions for following mobile platforms, at least:

  • iOS
  • Android
  • Expertise in building the native/online applications for the above devices

Exposure to Design patterns in implementation
Integration of mobile solutions with different technologies, databases, webservices, LMSs, SSO implementation, etc.
Hands on experience developing applications in Rich Internet Application, E-learning, and Social Networking
eLearning domains: Flex, Flash (AS 3.0), FMS, HTML5 and Ajax
JavaScript Libraries and frameworks: jQuery, Sencha Tools, JQMobi, etc.

Candidate Profile :-

Education :

UG – Any Graduate – Any Specialization
PG – Post Graduation Not Required

Company Profile :-


iQuest Started in the year 2000. Its one of the biggest IT, Telecom, Engineering and BFSI recruiters in India. Global expanse of clientele including Mauritius, Gulf & APAC. Nine centres across India – Two each in Pune, Mumbai and Noida; and one each in Hyderabad, Bangalore and Chennai. Client base of over 350 clients including Deloitte, KPMG, E&Y, Goldman Sachs, RBS, Standard Chartered, Tech Mahindra, Cable & Wireless, Samsung, Nokia etc


Job Openings for Mobile Application Developer at Konylabs IT Services | Job in Hyderabad | Learning Catalyst Blog

Job Description :-

Engineering or Technical degrees preferred (BE/B.Tech/ME/M.Tech/M.Sc/MCA)
Preferred would be 1 months’ notice at the current organization
Excellent communication skills (written and verbal).

Candidate Profile :-

Education :

UG – B.Tech/B.E. – Any Specialization
PG – M.Tech – Any Specialization, MCA – Computers, M.Sc – Any Specialization
DOCTORATE – Doctorate Not Required

Role :

Software Developer

Designation :

Senior Software Engineer – Mobile Applications.

Company Profile :-

Konylabs IT Service Pvt. Ltd.

Kony Labs is a product company into mobile domain. Our patented ‘Kony Mobile Application Platform™’, enables Fortune 500 companies to offer their customers
feature-rich mobile applications leveraging a “Write Once, Run Everywhere” single application definition for designing, developing, deploying and managing holisticmobile applications across all mobile systems in the market today. This includes mobile devices, tablets and popular operating systems, including truly nativeapplications for iPad, iPhone, Android, BlackBerry, Symbian, J2ME, Windows Phone 7 and Palm devices.

Know more about Kony Labs


Job Openings for Mobile Application Developer at Skiva Technologies India | Job In Bangalore | Learning Catalyst Blog

Job Description :-

Skiva Tech is looking for candidates with good hands on experience in iOS mobile application development.

Responsibilities :

Analyse requirements
Develop, enhance and support the apps currently introduced by the company.
Add new exciting features to enhance the user experience

Skills :

1+ year recent experience in iOS mobile application development.
Must have good problem solving skills.
Good object oriented analysis, design and debugging skills.
Solid foundation in Computer Science fundamentals – Algorithm and Data Structures.
Strong knowledge of C and Objective C programming.
Be able to evaluate complex and multifaceted designs.

The candidate should be comfortable working in a high-paced start-up environment with ability to bring in a creative approach and meet strict deadlines.

Candidate Profile :-

Education :UG – B.Tech/B.E. – Any Specialization, Computers
PG – Post Graduation Not Required

Please refer to the JD for desired candidate profile. Candidates from premier engineering institutes are preferred.
Candidates should be willing to relocate to Bangalore.
Company Profile :-
Skiva Technologies is an emerging consumer electronic product based company which builds networking products (Routers) and accessories formobile phones and tablets.
Skiva design and develops products (including software and hardware) from the idea to manufacturing, sales and support.
Skiva is a MNC with head office in Irving, TX, USA and R&D center in Noida India. By the end year 2013, R&D center will be in Bangalore, India.

Job Openings for Programming, Design & Associate Test Engineer at WMS GAMING solutions india | Media Jobs in Pune | Learning Catalyst Blog


WMS has been a leading innovator of electronic game entertainment globally for more than 60 years. With our uncompromising focus on Player Driven Innovation it combine advanced, groundbreaking technologies with engaging game content and product executions to create products that transform the player entertainment experience and elevate the casino operator’s return on investment.

Job Opening:-

Programming & Design

Testing Engineer, IT Software – Application Programming, Maintenance.

Associate Test Engineer

The Associate Test Engineer is an entry level position. This position is within the Online Game Development organization and works on the creation of compelling game experiences for online casino products. The primary responsibility of this positions is to deliver high quality and timely software for all assigned projects. This position must demonstrate a high degree of initiative and is accountable for the thorough implementation of all tasks assigned. The Associate Test Engineer reports to, and is directed by, either the lead engineer or manager of the team.


UG – Any Graduate – Any Specialization, Graduation Not Required
PG – Any Postgraduate – Any Specialization, Post Graduation Not Required
Doctorate – Any Doctorate – Any Specialization, Doctorate Not Required


Create high quality software in a timely manner for online casino game products.

Work with senior and lead team members to design and implement solutions for assigned games and projects.

Works with, and develops relationships with, other team members as needed to meet team goals.

Write well-commented code in accordance with product requirements following Online Game Development code creation processes.

Develop a working knowledge of WMS online game developments code libraries (FW, Featurettes, Platform etc)

Develop a working knowledge of WMS online game developments environment, tools, and utilities


Bachelors Degree in Engineering or Computer Science preferred.

Academic and/or work experience with C and/or C++, Linux/ Unix/Windows is a plus

Academic and/or proficiency with Microsoft Word, Excel and Outlook.

Preferred Experience:

1-2 years of relevant software testing work experience.

Knowledge, Skills, & Abilities:

C++ on Windows

Object Oriented programming

Design Patterns

Source Control/Configuration Management

Bug Tracking Systems

Software Development processes

Company Profile:-
WMS GAMING solutions india

They continually set and reset the standards for gaming equipment and technology by introducing one game-changing concept after another. Innovation is simply at the heart of everything we do.

Job Opening for Senior Software Engineer at Cpcareers | Media Job in Mumbai | Learning Catalyst Blog


Cpcareers is an online recruiting firm.

Job Description:-

Senior Software Engineer-

– 6 to 8 years of Software Development Experience in .NET
– Bachelor of Engineering or Master of Computer Applications
– .Net 3.5 framework and above, WCF, WPF, Workflow, SQL 2008 and above, OOPs designs
– Working knowledge of development Life-cycle
Industry:IT-Software / Software Services

Functional Area:IT Software – Application Programming, Maintenance 3.5 framework wcf wpf


Education:UG – Any Graduate – Any Specialization, Graduation Not Required 
PG – Any Postgraduate – Any Specialization, Post Graduation Not Required

Job Openings for Programmer, Associate Manager(Digital Products) at | Media Job in Mumbai | | Learning Catalyst Blog


UTV Indiagames is an integrated game developer-publisher across mobile, online & the Interactive Television. Two successful IPs developed & published by UTV Indiagames include the IPL cricket franchise for mobile, iPhone, iPad and online as well as Bruce Lee on all mobile, iPhone, iPad & other gaming platforms. In India, the Company runs a subscription based PC games service called “Games on Demand” across all major broadband operators.

Job Openings:-


Assists in the design, coding, and testing of technical solutions | Know more

Associate Manager(Digital Products)-

Streamline daily work and Coordination both internally for the UMP YT Channel and the G+ Page. Work closely with the Google Teams. Work closely and interface with content partners on a film on film basis | Know more

Company Profile:-

Know more about job opportunities in Indiagames.