Analyst: Web Analytics Job Opening | Media Job in Mumbai | The Learning Catalyst Blog


Job Description

• Work with internet marketing teams to continually improve processes related to setup of web analytics for different campaigns.
• Keep on top of new features being released and train members of other teams.
• Strategize and come up with innovative solutions to solve complex analytics setup and tracking related problems.
• Conduct regular internal and client training sessions on analytics related topics.
• Crunch analytics data and translate it into actionable insights which can be presented to the internet marketing teams and clients.

Desired Skills & Experience

• BE or BSc/MSc in Mathematics/Statistics/Computer Science/Information Technology.
• 2-4 years of relevant experience with Web Analytics.
• Thorough knowledge of Principles of Web Analytics.
• Proficiency in setting up, configuring and capturing advanced data from analytics platforms like Google Analytics, Omniture SiteCatalyst, etc.
• Excellent documentation and presentation skills.
• Excellent written and oral communication skills. Experience with MVC driven architecture would be added advantage.
• Knowledge of database technologies like MySQL.
• Excellent understanding of web development and Working knowledge of web technologies, content management systems and User friendly design is essential.
• Client and team Management skills. Should have handled a team of web developers and should have delivered successful e-commerce and CMS driven websites.
• Leadership and Team Management skills – guiding and motivating the team, appraisals and reviews, etc.
• Excellent Project Management, people handling and programming skills.
• Excellent written and oral communication skills.

Company Profile

Company has come a long way since its inception in 2003 as an idea in the minds of 3 enthusiastic youngsters. Over the years, we have grown to an organization of over 150 talented internet marketing professionals. Being the first Search Engine Optimization firm in India, we are veterans of the field.
As the internet grew, Company grew as well. The introduction of Adwords and the rising popularity of Social Media propelled us to set up our Pay Per Click and Social Media Marketing departments in the company. These departments have seen a near exponential growth along with SEO, and have collectively raised the stature of Comapny to a full service internet marketing firm.

SEO/ Search Marketing Manager Job Opening at On Target Marketing Solutions | Media Job in Mumbai | The Learning Catalyst Blog

Job Description

We are looking for a highly-competent search marketing manager with significant success in handling search engine optimization (SEO) for large portals.  The successful candidate will be expected to plan and drive traffic acquisition strategy for some large B2B/  B2C websites, while managing a small team of content and SEO executives.

Key responsibilities

  •  Develop and execute SEO and other traffic acquisition strategies for some large B2B portals in niche industry verticals. Be responsible for continuous growth in relevant traffic.
  •  Lead and manage a team of SEO and content executives, with overall responsibility for achieving targets in these areas.  
  •  Plan and execute SEO-related developments on the websites, working closely with the technical/ development team.  
  •  Provide strategic inputs to content editors and guide content executives to maximise attraction and retention of traffic from all content generated.
  •  Keep clients apprised of latest developments/ trends in the realm of search engines and traffic acquisition, with specific actions necessary to maintain their leadership position.

Desired Skills & Experience

  •  7-8 years hands-on experience and proven track record in planning and executing search engine optimization campaigns for large dynamic websites. Candidates with experience in a B2B online environment and handling e-commerce websites will be preferred.
  •  Deep knowledge of and experience with paid search engine advertising programs, particularly Google Adwords, and social media marketing.
  •  Experience in web-based product development and content generation/ management, particularly for large portals, will be given considerable weightage.
  •  Sound analytical skills with an ability to interpret key metrics to take actions; strong understanding of web analytics, particularly Google Analytics.
  •  Excellent English language communication skills, both written and oral. Ability to effectively communicate with senior management executives from client organizations is an imperative.

Company Description

On Target Marketing Solutions is a well-established online marketing company specialising in search engine marketing and content process solutions. We serve clients from diverse geographic and vertical markets, helping them reach their target audiences effectively. The opening advertised here is a key position created to service multiple exciting projects from one of our valued international clients. It presents the right candidate with tremendous professional and personal growth opportunities. Write in with your detailed CV, stating your career aspirations as well as current and expected compensation.

Additional Information

Type: Full-time

Experience: Mid-Senior level

Functions: Project Management 

Industries: Internet 

Compensation: Attractive compensation

Job ID: 4109333

Source:

http://www.linkedin.com/jobs?viewJob=&jobId=4109333&srchIndex=3&trk=njsrch_hits&goback=%2Efjs_seo_*1_*1_I_in_*1_*1_1_R_true_*2_*2_*2_*2_*2_*2_*2_*2_*2

Careers in Web Analytics in India

Web analytics Career in India

Everybody wants to be present online when people search for terms related to their products or services. But very few people understand the concept of being present at the top, in depth. To stay at the top you need to understand the nitty gritties of the web and this can help you to build a concrete business on an ever-changing platform.

Due to these requirements where a person is required to study the intricate details of a brand’s web activity, the job for a web analytics person has evolved. A web analytics person’s job involves understanding an organisation’s web presence & using the insights to grab a larger horizon. So let’s take a look upon the various skills you should have for a job in web analytics, how is your career path structured in this field and some job openings for web analytics in India.

Skills required for Jobs in Web Analytics

Basic Skills

In web analytics you should have profound knowledge of the concepts of technology, marketing and statistics to optimize your career. Web analytics is a changing domain, so you need to keep studying and learning about the job.

Advance Skills

Some specific skills that you need to have in web analytics are; Basic understanding of website design, page layouts & information architecture. Along with that you should also know web marketing options like SEM, SEO, email marketing and online advertising.

Technical Skills

In the technical skills you should have the understanding of internet technologies like JavaScript, HTML, web servers, log files and server-side scripting.

Extra Skills

You should also have an experience using MS-Excel & web analytical tools like ClickTracks, Omniture, NetTracker & most importantly, Google Analytics.

Career path in Web Analytics

Web analytics is a broad field and there’s a need for special analytical experts. This creates few sub-categories and helps you to understand the career path in Web analytics. Here are few of the main areas in web analytics which you can excel in and grow in your career path.

Web Analyst

A Web Analyst has to keep a track of what happens on the company’s website. This involves tracking visits, click paths, clicks, views, conversations, level of engagement & bounces. He also has to get insights about the performance of every page in the website and do the needful changes for the site to perform better.

Social Media Analyst

In this part of the job you have to measure and analyze the overall social media presence of the company which mainly include; Facebook, Twitter, LinkedIn and Blogs. You have to keep a track of how well your site’s performing on these social networking platforms and do the needful to improve the site’s performance in social media.

Competitive Analyst

In this job you have to keep a track of the competitor’s activities and build a successful strategy for your own brand.

Campaign Analyst

As a campaign analyst you have to focus on increasing the ROI of a particular brand. You need to develop strategies for online adverstising, PPC campaigns and email marketing for increasing the clicks and the leads. Profound knowledge about Omniture and Google Analytics is a must when you are a Campaign Analyst.

Job Openings in Web Analytics

Now as we spoke about the career path and the skills you require in Web analytics, let’s take a look upon the current openings for Web Analytics Jobs in India.

Web Analytics Consultants Eclerx Services Ltd. | Mumbai

Eclerx Services Ltd. is one of the first Knowledge Process firms listed in India (Bombay Stock Exchange: ECLERX), provides diverse and complex data analytics and customized process solutions to global enterprise Clients from our multiple India-based delivery centers. There’s an opening for a position of a Web Analytics Consultants at eClerx Services Ltd. Learn more about this position.

Web Analytics – Program Manager at Eclerx Services Ltd. | Mumbai

Eclerx is also looking for a person with more than five years of experience for the position of a Program Manager in their Web Analytics department. The Job description involves a wide array of skills and responsibilities. Learn more about this Job opening.

There’s also a Digital Marketing Jobs Meet-Up happening in Mumbai where you can meet the HR team from Eclerx and have a chance to get placed in the organisation. Learn more about the Jobs Meet-Up

 

 

Opening for Google Analytics Consultant | Location : Bangalore | The Learning Catalyst Blog

 

Job Description

• Work on exciting projects involving Google Analytics implementation, reporting and analysis!
• Work with some of the largest brands in the region. We’ve done Google Anlaytics work for Tiger Airways, Air Asia, JobStreet, JobsDB, StarHub and Park Hotel Group
• You’ll need 3 to 5 years of relevant hands on work experience and a passion for Google Analytics
• You’ll be installing Google Analytics on complex setups that include multiple domains, shopping carts, AJAX interfaces, mobile apps and much more. To do this, you will need a deep knowledge of different web technologies and an excellent understanding of Javascript.

Company Profile :
Our goal is to get you more business from the web.
The web has grown to be a unique kind of beast that has grown to encompass your website, your social media assets, your search visibility, your mobile visibility, your advertising across other websites and much much more.
For most businesses, this is a brand new kind of medium – a generational shift from traditional marketing, branding and lead generation. For others who have been dabbling in digital for a while, the shift has come from Pure Clicks to Conversions and Conversations.
We work with clients of all sizes, and help them figure out how to maximize this medium.

Web Analytics Consultants at eClerx Services Ltd | Job Opening in Mumbai | The Learning Catalyst Blog

Job Description

  • Strong experience in e-commerce & web analytics platforms
  • Strong business understanding of hi- tech manufacturing/retail/leisure or travel industries
  • Ability to understand the business context and apply analytical concepts to provide business solutions
  • 3+ years of working knowledge and experience in one or more of following platforms
  • Omniture or Webtrends (preferred)
  • Google Analytics/Google Adwords
    • Should be flexible to work EMEA shift and extend to US shifts on a needed basis
    • Willingness to continuously learn, upgrade skills and train others
    • Conceptualize, design and deliver high-quality solutions and insightful analysis on a variety of projects ranging in both complexity and scope
    • Knowledge of SEO & SEM preferred
    • Provide support to teams across verticals

Skills

ESSENTIAL SKILLS / BACKGROUND

  • 3+ years of relevant experience in e-commerce/web analytics domain
  • Very good understanding of e-commerce concepts, marketing strategies and ability to develop, analyze and interpret related KPIs
  • Be a good team player and collaborate effectively with multiple stakeholders internally and with clients
  • Be a self-starter and proactively identify and drive initiatives and opportunities for adding value to customer service
  • Be able to work with ambiguities
  • Be able to plan, prioritize and manage work requests from various stakeholders and set clear expectations
  • Demonstrated good written/spoken communication and presentation skills
  • Strong analytical and logical thinking abilities are a must
  • Good knowledge of Omniture (Sitecatalyst, Discover, Insight modules) and should have hands-on experience of using Excel client or Report builder plug-ins
  • Database & SQL experience preferred
  • Proficiency in MS Excel and PowerPoint 2007

Division:          Sales and Marketing Support

Location:          Mumbai (local candidates only)

Type:                Full-time

Experience:      3+ years

Functions:        Web Analytics Consultants

Company Description

eClerx Services Ltd, one of the first Knowledge Process firms listed in India (Bombay Stock Exchange: ECLERX), provides diverse and complex data analytics and customized process solutions to global enterprise Clients from our multiple India-based delivery centers.  eClerx drives our Clients’ success through a cost effective combination of operations teams with deep industry and analytics domain, robust processes and knowledge management and proprietary in-house technology platforms and tools, leading to process improvements, enhanced reporting and metrics and liberation and leveraging of our Clients’ in-house talent for more value add activities.

Our Sales & Marketing Support (SMS) division provides full service strategic analytics and operations services to our Fortune 500 Clients globally, driving competitive success and operational efficiency through collaborative partnerships and robust technology solutions.  Our diverse Client portfolio includes leaders in High Tech & Industrial Manufacturing, Online & Bricks and Mortar Retail, Interactive Media & Entertainment, Travel & Leisure, Software Vendors, Capital Markets & Financial Services.

eClerx was named in Fortune Asia’s “2007 Best under a Billion”, AT Kearney’s “Best of Breed” Indian firms and the Yankee Group’s “Best of Breed” Analytics providers.

Digital Marketing Analyst @ Watson Pharma Private Limited. | MUMBAI

Job Description : 

  • This position serves as the primary online marketing contact and drives digital marketing outreach initiatives specifically relating to the Company’s branded products and online, branded product corporate image.
  • Develops and manages online advertising campaigns in concert with product marketing teams and outside agencies, and implements online marketing programs to assure Company growth, product development and profitability. Works with Director of the department to define and execute online marketing strategies of Internet sites and other new media vehicles that support the Company’s branded products. Contributes to, and supports the implementation of, the comprehensive online branding and customer relationship building initiatives.
  • Involves generating innovative, new online marketing programs for the company’s branded web initiatives while understanding online privacy and marketing regulations.
  • Takes the lead in assessing, monitoring and recommending a path of action with regard to evolving social media communication channels, Maximizes marketing programs; assists in development of innovative marketing strategies; manages development of e-Business, Internet sites, and other digital marketing vehicles; manages advisory board for strategic development of media resources across brand portfolios and products.
  • Monitors and reviews pharmaceutical industry information sources for opportunities and business intelligence; remains current with competitive product information Participates in sales and marketing strategic planning meetings; identifies and implements strategies, materials and tools to create awareness of Company branded products.
  • Develops and actively manages a budget that encompasses the digital marketing efforts of the digital marketing arm of the branded marketing department.

Candidates profile : 

Education: (UG – B.Tech / B.E. – Any Specialization, Electrical, Mechanical, Chemical) AND (PG – Any PG Course – Any Specialization, Post Graduation Not Required) Food and Drug Administration (FDA), and other regulatory requirements.

Company profile : 

Watson Pharmaceuticals, Inc. (NYSE: WPI) is a leading integrated global pharmaceutical company engaged in the development, manufacturing, marketing, sale and distribution of generic, brand and biologic pharmaceutical products. Watson is among the top five pharmaceutical companies in the United States, and among the top 4 generic companies in the world, based on total prescriptions. We have commercial operations in many key international markets.

Contact No:  22-66886700

Source : careerbuilder.co.in

Web Analytics – Program Manager @ eClerx | Mumbai

Job Description :

  • Strong experience in e-commerce & web analytics platforms
  • Strong business understanding of hi- tech manufacturing/retail/leisure or travel industries
  • Ability to understand the business context and apply analytical concepts to provide business solutions
  • 6+ years of working knowledge and experience in one or more of following platforms
  • Omniture or Webtrends (preferred)
  • Basic reporting
  • Report Builders
  • Data Warehouse
  • Test and Target
  • Google Analytics/Google Adwords
  • Knowledge of SEO & SEM preferred
  • Has either led or strategized on a digital analytics roadmap for a client / company which not only includes website but also focused on –
  • Social Media
  • Affiliates
  • Search / SEM
  • Multi Channel
  • Mobile
  • Should be flexible to work EMEA shift and extend to US shifts on a needed basis
  • Willingness to continuously learn, upgrade skills and train others
  • Conceptualize, design and deliver high-quality solutions and insightful analysis on a variety of projects ranging in both complexity and scope
  • Provide support to teams across verticals

Desired Skills & Experience :

ESSENTIAL SKILLS / BACKGROUND

  • 6+ years of relevant experience in e-commerce/web analytics domain
  • Very good understanding of e-commerce concepts, marketing strategies and ability to develop, analyze and interpret related KPIs
  • Be a good team player and collaborate effectively with multiple stakeholders internally and with clients
  • Be a self-starter and proactively identify and drive initiatives and opportunities for adding value to customer service
  • Be able to work with ambiguities
  • Be able to plan, prioritize and manage work requests from various stakeholders and set clear expectations
  • Demonstrated good written/spoken communication and presentation skills
  • Strong analytical and logical thinking abilities are a must
  • Good knowledge of Omniture (Sitecatalyst, Discover, Insight and Test and Target modules) and should have hands-on experience of using Excel client or Report builder plug-ins
  • Database & SQL experience preferred
  • Proficiency in MS Excel and PowerPoint 2007 ++

Company Description :

Founded in 2000, eClerx has almost 5,000 employees currently serving over 50 global corporations. At the end of 2007, eClerx became the first Knowledge Process Outsourcing (KPO) firm listed on the Bombay Stock Exchange. It has six India based deployment centers in Mumbai and Pune and executive and sales offices located in London, New York, San Francisco, Seattle, Chicago, Austin, Dublin, Singapore and Dalian. The firm comprises two divisions: Financial Services and Sales & Marketing Services. Financial Services eClerx is known for its mastery of the processes, regulations and infrastructure that are the backbone of today’s global financial organizations. Look to eClerx as your KPO partner across financial services middle & back office operations. Sales & Marketing Services: eClerx drives cost effective process enhancement and topline growth across sales and marketing divisions of Fortune / FT / Internet Retailer 500 scale companies globally. We are the expert human touch that makes a difference in e-commerce operations, data management, reporting and analytics, sales operations and merchandizing/product management. eClerx was ranked #1 Financial Services KPO in the 2010 Black Book of Outsourcing and among the top 50 companies on the 2010 Inc 500 list. Global Services ranked eClerx a ‘Top Industry Specific BPO Vendor’ & ‘Top 5 fastest growing company (<$100m), globally’ and a ‘Top KPO Vendor’ in 2011. Forbes Asia ranked eClerx “Best Under a Billion” in 2009 & 2011.

Additional Information :

Type:Full-time

Experience:Mid-Senior level

Functions:Management

Industries:Information Technology and Services

Job ID:3357447

To Apply you need to have A LinkedIn Profile

Source: LinkedIn

Web Analytics – Program Manager @ eClerx | Mumbai

Web Analytics – Program Manager @ eClerx | Mumbai

Job Description :

  • Strong experience in e-commerce & web analytics platforms
  • Strong business understanding of hi- tech manufacturing/retail/leisure or travel industries
  • Ability to understand the business context and apply analytical concepts to provide business solutions
  • 6+ years of working knowledge and experience in one or more of following platforms
  • Omniture or Webtrends (preferred)
  • Basic reporting
  • Report Builders
  • Data Warehouse
  • Test and Target
  • Google Analytics/Google Adwords
  • Knowledge of SEO & SEM preferred
  • Has either led or strategized on a digital analytics roadmap for a client / company which not only includes website but also focused on –
  • Social Media
  • Affiliates
  • Search / SEM
  • Multi Channel
  • Mobile
  • Should be flexible to work EMEA shift and extend to US shifts on a needed basis
  • Willingness to continuously learn, upgrade skills and train others
  • Conceptualize, design and deliver high-quality solutions and insightful analysis on a variety of projects ranging in both complexity and scope
  • Provide support to teams across verticals

Desired Skills & Experience :

  • 6+ years of relevant experience in e-commerce/web analytics domain
  • Very good understanding of e-commerce concepts, marketing strategies and ability to develop, analyze and interpret related KPIs
  • Be a good team player and collaborate effectively with multiple stakeholders internally and with clients
  • Be a self-starter and proactively identify and drive initiatives and opportunities for adding value to customer service
  • Be able to work with ambiguities
  • Be able to plan, prioritize and manage work requests from various stakeholders and set clear expectations
  • Demonstrated good written/spoken communication and presentation skills
  • Strong analytical and logical thinking abilities are a must
  • Good knowledge of Omniture (Sitecatalyst, Discover, Insight and Test and Target modules) and should have hands-on experience of using Excel client or Report builder plug-ins
  • Database & SQL experience preferred
  • Proficiency in MS Excel and PowerPoint 2007 ++

Company Description :

Founded in 2000, eClerx has almost 5,000 employees currently serving over 50 global corporations. At the end of 2007, eClerx became the first Knowledge Process Outsourcing (KPO) firm listed on the Bombay Stock Exchange. It has six India based deployment centers in Mumbai and Pune and executive and sales offices located in London, New York, San Francisco, Seattle, Chicago, Austin, Dublin, Singapore and Dalian. The firm comprises two divisions: Financial Services and Sales & Marketing Services. Financial Services eClerx is known for its mastery of the processes, regulations and infrastructure that are the backbone of today’s global financial organizations. Look to eClerx as your KPO partner across financial services middle & back office operations. Sales & Marketing Services: eClerx drives cost effective process enhancement and topline growth across sales and marketing divisions of Fortune / FT / Internet Retailer 500 scale companies globally. We are the expert human touch that makes a difference in e-commerce operations, data management, reporting and analytics, sales operations and merchandizing/product management. eClerx was ranked #1 Financial Services KPO in the 2010 Black Book of Outsourcing and among the top 50 companies on the 2010 Inc 500 list. Global Services ranked eClerx a ‘Top Industry Specific BPO Vendor’ & ‘Top 5 fastest growing company (<$100m), globally’ and a ‘Top KPO Vendor’ in 2011. Forbes Asia ranked eClerx “Best Under a Billion” in 2009 & 2011.

Additional Information :

Type:Full-time

Experience:Mid-Senior level

Functions:Management

Industries:Information Technology and Services

Job ID:3357447

To Apply you need to have A LinkedIn Profile

Source: LinkedIn

Project Manager @ Accenture | Mumbai

Project Manager at Accenture in Mumbai

Hiring parameters :

  • Project Management
  • Vendor Management
  • Technical skills
  • Interpersonal skills
  • Digital marketing
  • Client management

A successful candidate will have a score of 4 on 5 of the 6 parameters above on a scale of 1-5 (1-Low 5-High). Also, the low scoring parameter cannot be the points to remember parameter for any region as specified below.

Job descriptions :

Job role : The role will involve managing the production of digital materials for the client brand including; content, images, and any other material. It needs coordinating the digital production services with Account Executives, Customer team and marketing-procurement personnel. The person should be a great team player, positive and passionate about digital marketing and is able to plan, prioritize, execute and control multi- projects end to end.

The successful candidate should have :

  • Overall work experience of minimum 3-6 years
  • 4 Years + of interactive design experience, which includes know how of :
    • Web Development
    • Audit Mechanism
    • Process Improvements
    • Web Hosting Services
    • Internet Marketing
    • Strategy Reports
    • Web Analytics
  • Outstanding examples of recent projects they have produced
  • Creates and executes project work plans and revises as appropriate to meet changing needs and requirements of the brand.
  • Manages day-to-day operational aspects of a project and scope.
  • Understands Internet, Intranet, Extranet and client/server architectures.
  • Maintains awareness of new and emerging technologies and the potential application on client engagements.
  • Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc.
  • Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
  • Impeccable time management and communication skills
  • The ability to handle tight deadlines and multiple projects
  • Managing client expectations about project details
  • Identifying additional project requirements
  • Fostering a positive working relationship between the vendors  and the client’s internal management and staff
  • Have good computer skills in all of the MOS products: particularly Word, PowerPoint, and Excel & Outlook.
  • Enjoy working in a busy environment and representing brands you are actually proud of.
  • Should be able to handle projects which are assigned by Accenture. These projects can be internal or related to the service provided
  • Candidate should be flexible to do any shifts which can range from ASIA to North America
  • Candidate will have to follow the internal growth path model which has been floated. This would be explained when the candidate is on boarded.

Source: Accenture

Sr.Manager-SEM @ Simplilearn | Bengaluru

Sr.Manager-SEM at Simplilearn in Bengaluru

Job Description :

The job responsibilities would include:

  • Formulate SEM and PPC strategy
  • Promote Simplilearn courses across the world using SEM/PPC techniques.
  • Track effectiveness of online spend

Desired Skills & Experience :

Job requirements:

  • Knowledge of google PPC, Linkedin, Amazon and facebook ad platform.
  • Knowledge of Internet marketing fundamentals, SEO, Pay Per Click , Social Media Optimization, Online Reputation Management and Web Traffic Analysis.
  • Out-of-the-box thinking to generate and implement innovative ideas
  • Should like interacting with users from across the globe
  • Avid Reader and Writer with Blogging/Writing as a passion
  • Knowledge of WordPress and Vbulltein
  • Internet Addict

Company Description :

Greetings from Simplilearn – the Global Leader in Online Project Management and ITSM Training!!

Simplilearn is a certification preparation Portal. To address the unique learning needs of working professionals, we provide

• 100% online learning solution. We have user base across 108 countries.

• Blended model of learning (Online + Classroom).  We offer this form of training in more      than 20 countries globally.

We are a company started by experienced entrepreneurs who are alumni of IIMs, IITs and NITs. To meet the growing demand of our project management training programs, we are hiring for business development activities.

Additional Information :

Type:Full-time

Experience:Mid-Senior level

Functions:Education, Product Management, Writing/Editing

Industries:Education Management, Internet, E-Learning

Job ID:2646166

To Apply you need to have A LinkedIn Profile

Source: LinkedIn